We are taught to make a decision and go with it. Quick decisions are appreciated but are not practical when you’re building a business. Before making a decision, entrepreneurs need to know exactly what they’re deciding on and the risks associated with that decision. By asking yourself, “What decision am I making?” and “What’s the decision I need today?” entrepreneurs can ensure they are making a decision that is relevant in that moment.
The next step is using the decision-tree model
to categorize each decision as either a leaf, branch, trunk and root-level decision. Take the most amount of time when you’re making root-level decisions and progressively less time when you’re making leaf-level decisions. Imagine you’re building a software product and you need to make a decision about how the user logs in.
The decision you have to make is on user experience, and because it involves the technical architecture of your website, it makes sense to make the decision slowly. This means it’s a root-level decision. You are a first-time entrepreneur, you are building a startup from scratch
or you have more experience; it doesn't matter, this applies to any entrepreneurs: you need to make decisions but don't rush them all the time. On the other hand, deciding the colour of the buttons is a leaf-level decision because the decision can be made quickly.
Only decide on the things you absolutely need to decide and leave the rest undecided
. Although decision-making alleviates pressure, pressure also forces entrepreneurs to explore alternatives. In an environment where every decision has a price tag, it’s best to make the right decision the first time around.