Sales and marketing are important aspects of your startup, particularly if you want to be profitable. You need to think about traction and/pr growth as early as possible in order to know if you need to keep going toward the same direction or pivot. Applying the lean startup definition
to your new startup by building an MVP and marketing it fast is probably the way to go. While this is the case, you must take cognizance of the fact that there are many intricacies involved in promoting sales and marketing of a startup.
The marketing and sales stimulation approach you would adopt is largely determined by the nature of the industry your startup falls into. You cannot apply the same approach in all cases as the marketing approach has to be tailored to meet the requirements of the industry.
The first step to define a marketing strategy for your startup
is to obviously study your target audience and then you have many options at your disposition like starting with an easy social media strategy for your startup
. You can collaborate with companies and businesses in order to introduce your service to their already existing customers. Implementing an inbound marketing strategy
, applying content marketing tactics
or even adopting a growth hacking approach
could be great ideas. Inbound content marketing is an effective way to reach out to your target market. Similarly, social media offers an incredible opportunity to broaden your reach.
You can also explore other forms of marketing like advertising on major social platforms and sites with very big customer base for maximum exposure. The power of email marketing can also be exploited to reach a considerable number of target customers. Creating great email marketing campaigns
by using the right marketing and growth hackings tools
can help increase conversion rates dramatically.
Utilizing traditional media advertising is very effective when trying to create publicity for your startup. You can also utilize mediums like newspapers to reach audiences and create a lot of buzz that is required for your startup to be registered in people's mind and to engender brand familiarity. Comparatively speaking, this may be quite expensive nonetheless traditional media still has its effects and it can be leveraged to get across to a large target audience.
Public relations campaign is also a good way to increase brand awareness and engender public good will. Public relations have the distinctive advantage of not being perceived as a marketing strategy. People are more likely to be unsuspecting of public relation activities and this can be leveraged to gain public trust and brand loyalty.
Also, public relations are an effective tool when trying to create an image for your startup business. When utilized effectively, you can create an unassailable reputation with PR. It is important that you do not get carried away by using PR for self-aggrandizement as this can be counterproductive and harmful to the business.
Word of mouth advertising is always the best from of advertising because it has an unrivalled level of credibility when compared with other forms of advertising. Once people begin to spread the word about you’re the features and functionalities of your startup business, you can expect to notice a tremendous increment in the number of customers and sales.