16. Mint's growth hack: "content marketing"
Mint is a personal financial management service. The company adopted a content driven approach towards promoting their brand and stimulating growth. The growth hacking approach used by Mint was entirely focused on providing considerable amount of well-written content articles with exciting features that focused on some the most interesting aspects of finance.
With this approach, Mint son became one of the foremost blogs as they were able to create an unassailable reputation for themselves as an authority in the world of finance. Content marketing is now used by so many companies and I have countless examples of content growth hacks. I recommend you to check content marketing tactics
to improve your content strategy.
17. Uber's growth hack: "in-Real-Life hack + leverage offline advocacy"
Uber Transportation Company introduced a totally new dimension to car transport with a very upfront growth hacking technique that convinced investors and business owners in the SF area with a distinctive campaign that involved driving them around the area. This brilliant approach to marketing was able to generate a lot of buzz for Uber, while penetrating the market instantly, which was a fantastic way to gain grounds and achieve growth.
18. Lyft's growth hack: "in-real life / offline marketing too"
Lyft is Uber's main US competitor. After noticing that most of his users had trouble locating their driver, they had the idea to add a pink moustache put at the front of all of their cars. The effect was twofold since in addition to solving a problem, these pink moustaches that wandered in the city nourished many discussions allowing the brand to gain notoriety.
19. OKCuрid's growth hack: "content marketing"
OKCupid is a dating site. Here is again one of the many growth hacking examples involving content marketing. The company used content driven campaign to propel user traffic and brand success. The site was developed to provide a substantial amount of information and graphics which attracted a lot of users to the platform.
Also, the dating platform incentivized potential users which large amounts of data which allowed new users the opportunity to explore the platform and enjoy its many interesting features. The growth hacking strategy adopted by OKCupid was both content based and the use of free data which incentivized people to join the platform.
20. Tinder's growth hack: "offline event organization"
Tinder is a dating app. Tinder is probably one of the biggest dating platforms with a commendable status for some of the most impressive campaign strategies. Tinder used some of the most creative strategies to stimulate growth at an unprecedented rate. The approach adopted by tinder is clearly demonstrated by the Kiss (keep it simple stupid) campaign which created a lot of sensation amongst many youths in the country with highly targeted campaigns in colleges.
This is why their growth hack was to organize Tinder FRAT parties on Universities around the world where the only “fee” was to download the free app. The user base of Tinder grew astronomically while thrusting Tinder into becoming one of the foremost dating sites.
21. Youtube's growth hack: "making sharing easy"
Youtube is a video-sharing website. The flexibility and convenience offered by Youtube is one of the reasons why the company has gained massive users and has enjoyed an unchallenged dominance of the online video content category. Youtube growth hacking strategy is fixated on facilitating upload and distribution of video content.
This innovative approach and engineering adopted by Youtube, makes video distribution convenient for users to take videos from Youtube and upload it on various sites. This made Youtube an online video archive for many people looking for content. Furthermore, people saw Youtube as a platform to display videos and get ratings and publicity. All of the growth hacking tactics offered by Youtube made it into one of the biggest online success of all time.
22. Squidоо's growth hack: "gamification"
Squidoo was a revenue-sharing-article website (Closed in 2010). Squidoo adopted a very convenient approach to content creation that allows users to generate their own content without having an understanding or the know-how of html. This very fascinating approach increased the user base of Squidoo as many users enjoyed creating contents on the platform. Content creation was incentivized with badges which made users all the more excited to create content on the site. Squidoo experienced exponential growth with high returns from affiliate sales and advert placement.
23. Buffer's growth hack: "purchasing related product and integrating them with each other"
Buffer is social management and sharing tool. Buffer has grown tremendously through the acquisition and implementation of their solution to other sites. The growth hack the company employed was acquisition of the Digg Digg floating share bar. After they purchased the social sharing bar, they used the Buffer button on it by default.
Buffer has been able to take over many social platforms to which they introduce their Buffer feature which makes the site much more appealing, while attracting a large number of users.
24. Michel&Augustin's growth hack: "Storytelling"
While Starbucks sought to expand its range of products, they pre-selected a list of suppliers and asked them to send products for tasting at a steering committee. Rather than sending their recipes, Michel&Augustin challenged themselves to fly to Seattle and hand-deliver the package to Starbucks CEO, Howard Schultz. To get visibility, the brand created a craze around this event by filming their adventure. They were finally chosen by Starbuck and were able to meet Howard after his wife had heard about them on social media.
This Michel&Augustin's example shows well that even if content marketing evolved
a lot through time, storytelling has always been important.
25. Dе Bееrs' growth hack: "creating a hook / a need"
The growth hacking strategy adopted by De Beers is nothing short of ingenious and brilliant. Due to economic hardship which in the late 30’s diamonds were increasingly becoming obsolete and was considered by many as an obsolete fashion trend for the super wealthy.
This perception certainly was not good for business and De Beers knew just what to do about it. De Beers at the time had purchased substantial amounts of diamond rings and decided and decided to create a viable avenue to sell these rings and at a profitable rate of course. In the bid to achieve this, De beers began making engagement rings and somehow managed to create a cultural shift that viewed the size of the diamond (rock) on a ring as a reflection of a man’s love for his bride.
This growth hacking example was very successful and has remained the norm till today. This growth hacking approach has set the standards for marriage in many parts of the world and seems to be inextricably connected with weddings.