“Focus on your strengths and not weaknesses.”
Startup owners that have, what I call, the “be-perfect-syndrome” end up becoming nobody.
Let me tell you: the word ‘perfect’ doesn’t exist (at least not in the business world). The concept of a product should make itself standout, or as Seth Godin says, ‘a great product markets itself.’ And you can only do that by focusing on its strengths.
Let’s take the example of two very similar startups. Both of these are successful and are part of our growth hacking examples' article
, but the secret to their success lies in their unique strengths.
Uber and Lyft are two startups that have similar business models
. Both of these act as intermediaries between drivers and passengers through the use of an app and get commission for their services.
But what makes Uber stands out? It has variety. You can choose a limousine, a sedan, or even a hatchback depending on your needs - all from its app.
For Lyft, on the other hand, its plus point is availability. Drivers are available at 3am at night. Its prime prices are lower than Uber’s, and Lyft is easily recognizable from afar (thanks to its ‘moustache’ logo).
Now ask yourself: “Would Lyft really have been able to survive if it had focused on diversity to compete with Uber?”
No, of course not. And the same is true if Uber had marketed its availability.
So while making your first startup growth strategy, know your resources and strengths and only then plan a market to target.