No matter their industry or branch, all businesses share the same goal – to contribute to their continued growth and success. There’s hardly a business owner or leader out there who doesn’t think ‘What can I do to push the business forward and achieve my goals faster?’ The answer to this question is right here: synergizing support and growth is essential for your business organization.
What does this mean, really?
If you want happy customers, quality products, good service, and increasing revenue, it all starts with the people who work in your company. With that in mind, you need to combine growth opportunities with support to help your employees thrive in the workplace. Yes, this equals some investments, but the return can be tremendous and can drive success not only on an individual basis but also on a company-wide scale.
Why Are Support and Growth Important?
Investing time and money into your employees pays off for them and you. Today’s workforce expects their employer to provide them with the tools they need to get their job done, but also with support and opportunities for growth. In fact, 76% of employees claim they would remain in a company that provides them with continuous training opportunities.
A happier employee means better customer service, faster and better results, and fewer errors. Not to mention, employee growth leads to a stronger culture. And we are not only talking about hard skills development. According to an MIT Sloan study, companies who invested in soft skills training found a 250% return on their investment in only eight months.
At Growth Hackers, we’ve seen with a B2B SaaS client that investing in structured employee training and continuous upskilling improved support resolution speed and lifted customer satisfaction scores in less than half a year.
Tips to Help You Synergize Support and Growth
With proper support from the leaders in your organizational structure, combined with growth opportunities, you can lead your business in the right direction. Below you’ll find some tips on how to synergize the 2.
1. Hire the top talent
It all starts with who you hire to work with you. Without the right people, it won’t matter how many growth opportunities or how much support you offer. The success of the business depends on who works to achieve its goals, and if you want to synergize growth and support, you need to make sure you have the right people to do it for.
2. Offer them organized travel opportunities
One of the highest-demanded benefits in a company these days is travel. For the employee, travel is a way to see new places, get out of the monotony of their 9-to-5 office job, network, learn something new, and more. If you want to promote growth, this is definitely something to include in your benefits package.
However, you can’t offer travel opportunities as a perk just for the sake of it or expect your employees to take care of all the details. Unmanaged business travel can bring you unnecessary expenses, not to mention make the experience far less pleasurable for your employees.
If you do decide to offer business travel as a benefit, a reward, or a way to boost employee growth (for example, by sending them to seminars), you need to make sure it is all organized and runs smoothly. Thankfully, there are corporate travel management tools that can streamline everything for you – and remove all those expenses you didn’t need to have in the first place.
3. Boost your existing benefits package
Adding business travel to the combination is just one item to boost your benefits package. In the past, all employees looked for a bigger paycheck, but today’s employees are savvier when they choose where to work. The market is competitive and companies are fighting to attract the right talent. If you want to get the right people to work for you and more importantly, keep them from leaving, you need to work on your benefits package.
We are talking about the basics such as insurance, salary, and retirement plans, but also remote work options, life insurance, food and snacks, bonuses, and stock option plans.
Employees today won’t settle with just working at your company. They’ll expect you to contribute to their growth, so consider adding training and development options to enhance their performance, and also help them grow professionally.
This will benefit not only them when they get higher on the career ladder, but also your business because you’ll have more capable people on board.
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4. Promote a culture of development and learning
Development programs and training help boost engagement, performance, and skill. People expect this, so it will essentially help you boost retention, too. Investing in learning opportunities is always a smart move. Instead of hiring new talent over and over again to cover gaps, focus on the internal talent marketplace and upskill the employees you already have on board.
You’ll find that most of your employees aren’t satisfied with their current position or salary, or would be willing to learn more to climb higher on the career ladder. The ones who are highly driven can excel in their career, but they need your guidance, support, and of course, growth opportunities.
At Growth Hackers, we supported a fast-growing eCommerce store in the beauty industry that was constantly hiring to fill skill gaps, and once we implemented a structured development program and internal talent marketplace, employees started advancing within the company, reducing turnover and improving performance consistency across teams.
5. Help employees develop an individual plan for growth
Many companies will create a learning or development plan and expect that this alone will help them train their employees. Training opportunities can go a long way in increasing employee loyalty, but you can’t offer the same to everyone!
Before you offer any growth opportunities, communicate with your team. You can only offer them support if you know what they are looking for, so check their skills and performance. Then, help your employees establish their individual goals that are aligned with their experience, interests, and strengths, not just the overall needs of the organization.
6. Try to incorporate a pay-for-performance system
Do you want to reward your employees for their hard work? This is essential if you want to motivate and support them. And of course, the number one way to reward someone is through their pay.
It is time to link performance to compensation. Better compensation will push people to work better and harder, and it will make them feel appreciated and rewarded for their efforts.
At Growth Hackers, we worked with a software development team and treated pay-for-performance like a real-time scoreboard, where results directly shaped rewards, leading to a boost in team productivity and stronger ownership of outcomes.
7. Use employee recognition to celebrate their wins
It’s not all about the compensation, though. Employee recognition can take many forms. If you want to support the people within your organization and help them grow, you need to find different ways to recognize their hard work.
Consider adding a bonus or compensation, but also consider perks such as additional days off, presents, paid vacations, coupons, and more. In other words, show your employees that you value them and that you trust them to do their job.
8. Develop clear goals with measurable progress
Lack of progression is one of the main reasons why people leave their jobs. They work hard and expect to be promoted because of it, but their work goes unnoticed or worse… underappreciated.
If you want to promote growth in your workplace, you need to have effective professional communication, make it accessible and clear. Make sure everyone within the organization knows what their next step is, what they need to do to reach it, and how they need to grow to get there. This relies on regular communication and of course, you must track their progress over time to see how they are doing.
9. Align growth with your business objectives
Have you heard of OKRs? Objectives and Key Results are used for setting goals in the company. If you use these to streamline your team’s routines, it can help you drive better results. Basically, this is how you help each employee to understand how their actions drive results.
How can you align growth with the objectives?
The goal is to go small. Create small, tangible tasks and assign them to your team. Create a model that tells your team what they need to accomplish and how they need to get there.
Of course, for this to work, you need to ensure that your team has all the tools at their disposal.
At Growth Hackers, we transformed a scaling Ai startup from scattered, activity-based work with unclear impact into an OKR-driven system where every small task mapped to business outcomes, improving productivity and increasing goal achievement.
10. Use analytics to make data-driven decisions
You can’t really aim for growth unless you know where you are standing. To give people the needed support to grow, you need to keep track of their achievements and the overall achievements of your organization.
The way to do this? Data, of course!
Having access to the right set of data makes all the difference when you are managing an organization. Collecting said data can take time, and analyzing it is equally tricky. However, automation is a great way to keep track of the project and its completion as well as gather and analyze the data you need to make this happen.
Whether you are looking to find out what reason stops your team from progressing, or you are setting goals for your company, analytics are vital for progress. We are talking about surveying customers, gathering employee data, asking them questions, tracking their performance, and much more.
At Growth Hackers, we helped a fintech operations team centralize employee and customer performance analytics into a single dashboard, and by using data-driven insights to remove bottlenecks, they improved project delivery speed and increased goal attainment.
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11. Help your employees prospect for the right clients
An organization can only succeed if it is focused on the right targeted audience. Let’s say that you employ skilled people who work hard toward achieving your goals. If you aren’t prospecting the right customer database, this will most likely go to waste. They’d be working to create something for the wrong people, using marketing tactics that are doomed to fail, and will end up disappointed in the process.
This is why, if you want to support growth, you must work alongside the people in your organization on prospecting for the right clients. Those buyer personas that everyone talks about are the core of your organization’s work.
12. Support work-life balance
Hard work is a prerequisite for advancing in one’s career. But, this doesn’t equal lengthy workdays and piles of work that never seem to vanish. It is the job of your employees to organize their work in a way that allows them to finish it in time, but some support surely won’t hurt!
Encourage your employees to organize their work, work smart, and leave energy for when they leave the office. It is very hard to keep work and life separate, especially in remote or hybrid workplaces. So, help your team. Show them how it’s done. Give them guidelines on how to achieve a desirable work-life balance and prevent the stress they are dealing with because of their work.
This will help you learn if your employees are burned out due to excessive workload, too. Very often, managers don’t realize how much pressure they put on the employees until it is too late, and the employee leaves the company. Use this as an opportunity to check what your team has to juggle daily, help them organize, and delegate the work more efficiently.
How Have You Been Synergizing Support and Growth?
There are three types of organizations today: the ones that don’t support growth, the ones that offer opportunities but expect employees to do everything, and the ones that synergize support and growth. As you can assume, only the third type of organization has a strong company culture, high employee retention, and employees who do their job well.
Nowadays, giving your team opportunities for growth is essential not only for attracting the best talent but also for meeting your organization’s goal. Hopefully, this article will push you in the right direction and give you the foundation to build a growth-promoting organization.
Growth Hackers is one of the top growth hacking agencies out there helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners unlock the power of growth and support synergy for their strategy, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales.
We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
