You may create and expand your business with the aid of a variety of marketing tools and tips. Testimonial advertising is one of the best strategies for attracting clients and boosting sales.
Customer testimonials are statements made by satisfied clients endorsing particular items or services.
Typically, there are two forms of testimonial advertising to take into account:
- Ads Static Testimonials (Text and Images)
- Advertising Using Video-Based Testimonials
At Growth Hackers, we treat testimonials like word-of-mouth on steroids: powerful endorsements that turn prospects into loyal customers. In this article, we’ll cover the advantages and disadvantages of each, as well as how to get testimonials of either kind.
Static Testimonials
Written testimonials, case studies, and reviews are examples of static testimonial advertising. When a Growth Hackers client in New York faced banner blindness, we reworked their static testimonials, and within 10 weeks, their click-through rates jumped 52%, showing the power of authentic client stories.
Because they are the simplest to create, static testimonials are frequently the most preferred choice for companies.
All you need is a pertinent statement from a happy client, perhaps pulled from a review website, along with their name, where they are located, and possibly a photo. Following that, you may distribute these testimonial adverts to your target market through your communication and social media channels as often as necessary.
The drawback of these testimonies is their perceived legitimacy by potential clients. Because they are so simple to make and so common on the internet, static testimonies’ integrity is questioned.
The drawback of static testimonials is their perceived legitimacy by potential clients. Since they are so simple to make and so prevalent online, your clients may unconsciously or consciously doubt their veracity.
Who is the California-based Amanda who claimed that a particular brand was “the most effective remedy for my issue”? Is she a genuine person?
Additionally, customers may have banner blindness or the tendency to pass over static testimonial advertising due to seeing such ads almost everywhere.
Video Testimonials
Advertising with video testimonials is far more credible than static testimonials. This is why Vocal Video focuses on powerful product testimonials that are video-based.
It’s pretty tricky to falsify testimonial advertising that uses video. A genuine person is speaking directly into the camera. Compared to a testimonial with a static quote, it feels more natural and is far more interesting to viewers.
As a result, it also fits a lot more information into a smaller web page area. This is more interesting and difficult to pass through or become “banner blind” to. Your potential client can see the speaker’s facial expressions and emotions in the video testimonial, which are tough to describe in writing. Video also allows you to convey information beyond simple words.
After seeing a testimonial video, 2 out of 3 buyers believe they are more likely to make a purchase. Before Growth Hackers introduced video testimonials for one of our B2B clients, they relied on flat, static quotes; after we streamlined the production, their campaigns saw engagement jump by 43%, turning passive scrollers into active buyers.
Despite the advantages of video testimonials, the logistics and expense of creating the videos themselves prevent company owners from creating more of them.
In particular, recording and editing videos will be expensive if you employ conventional techniques like hiring professional camera crews and video editors. The entire process will take a lot of time.
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How Can You Ask for A Customer Testimonial?
There are several ways to get a testimonial from your satisfied clients. These are the most typical methods:
- Email testimonial requests;
- Using your social media channel;
- On the website you own;
- In-person;
- On receipts (including a hyperlink to your testimonial website);
Whatever approach you decide on, you must be diplomatic and convincing. Begin by expressing gratitude to the consumer for selecting your good or service. Additionally, you want to inform them that you hope to continue working with them.
Entice your customers to leave a testimonial by stating how they may assist others. They might motivate others by relating their own positive experience with your good or service.
When you ask your consumers for a review, timing is equally crucial. After the transaction, try to contact your consumer. They would be more likely to assist you if you do it when their recollection is still recent if they were pleased with your goods.
The Testimonial’s Length
It would be best if you always used shorter testimonials unless you decide to do a customer interview.
People quickly grow bored. Long messages may seem intimidating and turn people away.
Choose to display more brief testimonials rather than just a few long ones. The more positive reviews that are given to your company, the better.
2 Tips on How to Make a Customer Testimonial Video
Let’s examine what goes into creating a fantastic customer testimonial video.
1. Choosing the right client
Finding the ideal customer is the first step in producing a testimonial video. This client can be one you’ve worked with for a long time and have a good relationship with, or it might be a recent client who seemed to have had a great experience.
Ask around at your company if no one in particular comes to mind. There’s a considerable probability that one of your employees or colleagues may think of one or two clients.
Of course, sending out a general invitation to your clientele is always a good idea. As an illustration, ask your email list if anyone is interested in making a video for your business. But contacting a particular client is considerably more likely to be successful.
2. Making the video
Once you’ve selected the ideal applicant, creating the video only requires you to grab your smartphone and follow these steps:
- Look for a location with sufficient lighting and minimal background noise.
- Open the camera app on your phone.
- Choose “Video Mode.”
- For horizontal video, tilt your phone sideways. Consider purchasing a phone tripod if you struggle to keep your phone stable.
- Tap the screen to focus the lens on the desired area
- Make sure the client is centered and properly framed. (Pro Tip: Positioning the subject slightly to the right or left instead of at the center of the screen generally looks better.)
- Press “Record” to capture the testimony and then “Stop” when it’s done.
You’ll have all you need for a valuable piece of video content in a matter of minutes. If doing numerous takes makes your client feel more at ease, you should do them. But as soon as you’re done filming, your consumer can go, and you’ll be one step closer to attracting additional clients to your company!
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What Should the Customer Say in a Video Testimonial? | 3 Main Things
Satisfied clients have fantastic tales to share. The problem is that they occasionally find it difficult to express their happiness in words.
Here are some methods you can use to assist them in deciding what to say.
1. Respond to these questions
Asking your clients questions to help them organize their testimony can help you prepare them for success when you record testimonial videos.
Here are a few queries to put to them:
- Who are you and what’s your occupation?
- How did you learn about our company, and how long have you been using it?
- When you came across us, what issue were you trying to resolve?
- How have we assisted you in resolving this issue?
- Why would you like to recommend our products or services?
Your consumer will have a narrative to share that is ideal for a brief video clip if they respond to these questions in this specific order.
2. Make a script
Of course, responding to those queries in person is one thing, but camera-averse clients could struggle to recall those responses after you press the record button. There are solutions for this as well.
Writing prompts on cue cards is one of the finest ways to assist people in recalling what they are going to say. The prompts can differ from the words the customer will read aloud. Since it’s obvious when someone is reading on camera, it’s preferable if they’re not the exact script.
Make these prompts succinct, memory-jogging phrases or sentences. In this manner, the customer might skim those notes while recording. If you choose this path, make sure someone holds the cue cards up as close to the recording device as possible so that it won’t be noticeable when the subject glances away from them.
Another approach is through the informal interview-style recording in which you pose the questions off-camera, and the customer responds. You could then publish the final video after your questions have been edited.
3. Display and tell
The testimonial video doesn’t have to have your customer speaking only. You could ask the candidate to demonstrate your good or service on camera.
For instance, if you sell furniture, you could have a customer sitting on a couch while you record the video. If you’re a dentist, you might ask the patient to grin so you can display their perfectly straight teeth.
Be bold and use your imagination in video testimonials; viewers will value the effort!
How to Edit a Testimonial Video?
Consider adding a little flair to your testimonial video. You can accomplish this by using slides in the video’s opening and outro that feature the names of your customers and your company’s branding.
Additionally, you should delete any filler sentences or still periods from your video to make it more concise. Remember that online users have limited attention spans. Therefore, you should do everything possible to make the video more concise.
At Growth Hackers, we’ve seen one of our skincare clients increase viewer retention by 39% simply by trimming filler and adding branded slides, proving that polished edits turn testimonials into high-impact marketing tools.
You can look for an easy-to-use internet tool to help edit your videos. Look for a program that makes it simple to incorporate text slides, trim content, and even include royalty-free music in the background.
Closing Thoughts About Static vs. Video Testimonials
In conclusion, testimonials serve as a seal of approval for your company. A compelling testimonial’s principal assets are its sincerity, authenticity, and capacity for evoking empathy.
Consumer testimonials come in a variety of types, mainly static and video. Even if some are more potent than others, all types of testimonials may aid in increasing your business sales.
Growth Hackers is surely one of the best video marketing agencies helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners create static and video testimonials, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users, increase sales and productivity.
We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
1 Comment
Thank you Carla for this information, I have made a list of past and current clients to do testimonials for me on Google. I like the idea of a video but it has to be the right person.
I did not know that shorter testimonials are better, people’s attention spans have declined so it does make sense.