A company trying to make a name for itself online may find the internet to be a vast and intimidating place. On the internet, there are countless millions of websites, and each market has its successful players.
Link building can be a terrific approach to boost your website’s popularity to get more page views and ultimately convert them into new customers.
Getting other websites to link to your website is known as link building. Having a solid link profile helps you improve your online exposure and boost traffic because links are how spiders from search engines find and access websites.
Even after numerous Google algorithm modifications, link building is still a vital and effective online marketing tactic if you want to increase the visibility of your company online and drastically increase inward traffic.
Want to learn how you can drastically increase website traffic with link building? Keep on reading.
In this article, we will look at some of the tried & tested methods using which you can use link building to get a significant amount of traffic to your website. We will first try to understand the importance of link building. Let’s get started!
Why is Link Building Vital?
We are sure that you might have got to hear that link building is merely a supplement to the SEO procedure and does not play a blatantly essential role anymore. However, we assure you that this is untrue.
Backlinks are essential if you want to maintain a fruitful, long-term SEO plan, even today. Google will send more visitors to a page with more high-quality, relevant backlinks.
The relevance of links has further grown due to the development of various sorts of backlinks during the past several years.
The secret is to become accustomed to the most recent adjustments made to the link-building process as well as the ranking algorithm. Businesses that continue to utilize the same methods from a decade or so ago might not get the same outcomes.
How Does Link Building Help Increase Website Traffic?
Link building plays a crucial role in improving the rate of website traffic in the following ways:
1. It helps boost your rank on the SERPs (Enhancing Visibility)
Link building is crucial to a website’s performance because, as we’ve already discussed, it’s one of the key ranking factors across all search engines. The majority of online searches begin with a search engine, and the top three search results are often selected by users.
It is virtually impossible to rank successfully on search engines without obtaining backlinks in some manner because of how highly search engines value links. You may not need to put much effort into link building if you have a high-quality website with useful content that attracts links naturally.
2. It helps improve Brand Exposure
Link building has additional benefits for your website’s brand awareness in addition to helping it rank higher and receive more traffic. Most websites or businesses want to become household names in the long run.
Running link-building initiatives will help you raise your brand’s visibility and boost the likelihood that customers will turn to you as their go-to source for convenience and dependability.
As time goes on, if you can get enough high-quality websites to link back to your domain, you may see an increase in both non-branded and branded organic traffic as a result of the increased visibility and attention your domain has received.
3. It results in more clicks on your website from SERPS (directly resulting in more traffic)
In other words, obtaining high-quality backlinks is crucial to helping businesses increase traffic and cultivate readerships that will eventually turn into paying customers in addition to helping businesses rank higher in search results.
Typically, more clicks to your website result from higher, link-driven search engine ranks. You should witness an increase in the amount of organic traffic to your website as you obtain links from additional high-quality websites with active visitors.
Do you want to increase your website traffic with effective link building methods?
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Top Ways To Increase Website Traffic With Link Building
1. Ace Guest Blogging
A clever technique to demonstrate your subject matter expertise and obtain high-quality backlinks is through guest blogging. This well-liked backlinking technique can boost your website’s traffic and position in search engine results.
It’s ideal to look around for blogs and news outlets that correspond with your niche, draw your target audience, and are open to publishing your content in exchange for an inbound connection. To establish yourself as an authority, start by contacting outlets in your area of expertise.
Verifying that the content is original and hasn’t been published elsewhere on the internet is a crucial component of guest blogging. Avoid contributing to websites that publish duplicate content. Your organic rank may suffer if your content doesn’t perform as well on these websites.
To build up to having a more influential voice in the market, new brands or small-to medium-sized businesses frequently need to start modestly on these lower-authority platforms. It’s not necessarily a negative thing, in this case, to publish your work on a site with less authority.
But, wait for it… That’s not it. You can do link building without guest posting…
2. Monitor the backlinks of your competitors
Keeping tabs on your competitors’ backlinks is just as important as doing the same for your own—especially if their site is outranking yours. Investigating your competitors’ backlink profiles is an excellent approach to spot opportunities to get similar connections and try to emulate the most effective ones for your website.
Examine your competitors’ best-performing content, the keywords they are ranking for, and any additional methods they could be employing while you conduct routine backlink research. To track the backlinks of your rivals, you can choose from a range of great online link analysis tools, such as Moz’s Link Explorer or Ahrefs’s Site Explorer.
You have a better chance of finding high-value connection chances if you can match what your rivals are already doing. Always keep an eye on whose blog articles are generating the most backlinks so you can use this information to your advantage. Websites in your niche that publish your competitors’ content may also publish yours.
3. Only use trustworthy directories for your website’s listing
Numerous web directories don’t offer many services to Internet users, and Google has decided to ignore them in its search results. Your website shouldn’t be mentioned on such listings.
However, not every online directory is unreliable. You should be listed on a directory that allows you to publish a link to your website, and offers helpful content for your potential clients on top of it.
A fantastic option is directories that cater to a certain industry and directories that are connected to educational websites in that area. Having your company included in such directories makes it simpler for it to be indexed in the top search engines and facilitates online user discovery.
4. Consider convergence
Link-building has been tightly integrated into digital marketing operations such as social media marketing and content marketing. High-quality link building will automatically occur if you have the correct social media strategies and content.
Links will be created naturally if your material becomes popular on social media. Additionally, outstanding content attracts links because its audience receives so much value from it.
Because of this, modern link building involves the fusion of several different strategies that are a part of a business’s overarching marketing plan. When it comes to link building, for one, content marketing is complementary. Social media marketing is no different.
Recently, there has been a significant shift in how SEO experts view link building. However, it can no longer be understood solely through the lens of search visibility; it is still crucial in the grand scheme of things.
Most of all, it is motivated by the target audience. The progress of link building is consistent with Google’s desire to provide searchers with only the most useful and relevant results for their queries.
5. Use an outreach platform
Finding appropriate blogs or websites to email and engage with is made possible by using a reliable outreach platform as part of your link-building plan. You might try to obtain a backlink from these platforms by contacting them if you have a wonderful piece of content, linkable assets, a press release about your business, or industry information to give.
Developing business ties with other trustworthy companies in your field has many advantages. Your brand will grow, your credibility will increase, and you’ll get backlinks from more authoritative websites if your work is published in trade journals or the media. This will lead to an influx of much more traffic to your website eventually.
HARO (Help A Reporter Out) is a well-known platform for outreach. Journalists are continuously looking for subject matter experts on a wide range of topics. A source link to your website may be included in the article if you can respond to their questions for information or offer your viewpoint on particular subjects.
6. Use the appropriate keywords
Each of us has spent a significant amount of time developing a keyword strategy for our websites, and we can certainly list the long-tail keywords that bring in the most visitors. Any effective online marketing campaign unquestionably starts with keywords.
However, choosing keywords occasionally calls for a little bit of a different strategy to obtain high-quality backlinks. To learn about trending themes and how they connect to the goals of your organization, start by keeping up with industry news and relevant contemporary issues.
You’ll discover that some keywords may be ideal for a short-term campaign even though they are not necessarily targets for your overall SEO plan. Find impactful ways to add to the debate after you’ve determined these keywords.
7. Pick a non-branded keyword to target
Whether you build YouTube backlinks, guest posts, niche edits, directories, PBNs or else, conducting a comprehensive keyword analysis is vital. Selecting a specific non-branded keyword you want to rank for is necessary before you start offering free content online or requesting links from other websites. Since these kinds of keywords are what will drive new visitors to your website, you should use a non-branded keyword like “social media marketing course” here.
Your link-building strategy can be put into action once you’ve determined which non-branded keyword is the most lucrative for your company.
Create a web page that you’ll need to target people who are looking for a “social media marketing course”. The title tag and URL of the page should both contain the keyword “social media marketing course” somewhere around the beginning.
It’s crucial to maintain the page near the root domain and avoid burying it in a sea of subfolders when it comes to URL structure. By doing this, Google spiders should have an easier time crawling the website.
Choosing what will be put on your page’s body is the next step. You are giving other websites a reason to link to you by including your free lesson on the page. To guarantee that potential linkers notice the important content right away, place the course video close to the top of the page.
Another point to remember is that Google gives sites with more text a higher value since they think that the material on those pages will be more helpful to searchers. Although we have a video at the top of the front page, Google spiders cannot crawl the content of that video, therefore we must add extra text to the website to convince Google that it is worthwhile.
Start driving more traffic to your website with our proven link building strategy!
8. Make use of FAQ pages and downloadable resources
Creating downloadable resources or FAQ pages is another incredibly successful link-building tactic to get a significant boost in your website traffic. People enjoy free things, and they prefer to visit one location to find all the answers to their queries. By developing a central resource page with links directing to in-depth entries on your blog or websites as supplements to these inquiries, you’ll be giving your users unequaled convenience and increasing the likelihood that they’ll suggest your website to their friends and family.
9. Broken link building strategy
Many things might cause links to break, including page moves, hosting expirations, and typographical errors. In any event, broken links provide you with the chance to pounce and fix them, gaining a backlink in the process.
Finding articles or blogs that are pertinent to your niche and have broken links is the first step in employing this underutilized tactic. Contact your targets as soon as you have them in mind.
Find the broken links and suggest that they be replaced with your superb, in-depth content on the subject. If they approve, it’s a huge victory for all parties involved because they’ve fixed a dead link and you’ve gained a new backlink.
10. Establish yourself as a go-to source for info about trending themes in your industry
Making content that is so excellent that others are compelled to share it is the easiest approach to gain backlinks and boost website traffic. Concentrate on producing valuable material for readers if you want to attract bloggers, businesses, and publishers.
Although research studies and infographics almost always result in backlinks, they are also expensive, time-consuming, and may not even be practical for many smaller companies.
On the other hand, almost anybody can benefit from resources like comprehensive reference sites, listicles, and how-to tutorials. To stand out from the competition, your website’s content must be superior and more profound.
When you have compelling content, you can search online for articles that are comparable to yours, find out who is connecting to it, and persuade them to link to yours instead because it is more beneficial to their viewers.
Closing Thoughts on How to Drastically Increase Website Traffic with Link Building
Now you have all the necessary tips and strategies in your arsenal to start using link building as a sure-shot way of drastically increasing traffic on your website. If you carefully implement these tips, no one can stop your website from witnessing an influx of traffic at an unprecedented scale.
Growth Hackers is an award-winning link building marketing agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners increase website traffic with link building, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales and productivity. We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
