Many startups prefer to hire in-house editors who will write up beautiful articles about their products. But here's a sad truth; most of the time, the methods editors use do not work, and do not convert into sales. And mind you, we don't want to derogate what editors are doing, they are valuable for startups as well, when writing brochures, creating perfect pitches for investors, writing the texts in product packaging, magazines, and much more. You might need an editor, and the truth is, they are definitely important. But if you want more traffic to your website, if you want more visibility for social media, the biggest mistake you can make is hiring an editor to do this for you. You need to outsource digital marketing if you want better results in terms of visibility.
You will have better results when you outsource digital marketing, rather than asking editors to do all of it for you. An editor is not an expert in digital marketing, they might be great writers, but they might not know all the digital marketing techniques or details about marketing on the internet per se. And if you do want better results, you'd have to hire a lot of people; and even that might not be necessarily effective when it comes to conversion.
If you outsource digital marketing, you will be getting much better and more effective results in a short amount of time. For instance, an agency will have the experience and expertise in inbound marketing than an individual or will know how to implement many more content marketing tactics
than a single person. An agency can create a content marketing strategy, implement SEO, be able to put in place great email marketing campaigns
and more - all at the same time and with experts in all these fields. There is no much chance than an individual can be expert in everything. A lack of marketing expertise is one of the main reasons why startups fail, and by having one you can bring it toward success