When it comes to link building, there are a lot of different strategies out there. But not all links are created equal. To get the most bang for your buck, you need to focus on building links that will actually help improve your website’s search engine optimization (SEO).
One way to do this is by building what are known as “linkable assets.” Linkable assets are pieces of content on your website that other websites are likely to link to. By creating these assets, you can attract high-quality links that will help improve your SEO and drive your website’s traffic.
What is Considered a Linkable Asset, and How Does It Help Your SEO?
A linkable asset is simply any content that can be linked to other websites. This could be a blog post, an image, a video, a piece of infographics, or anything else someone might want to share on their website. Creating linkable assets is an essential part of any good SEO strategy, as they are one of the main ways to build links to your website.
Link building is the process of getting other websites to link back to your own and is an important ranking factor for search engines like Google. The more high-quality links you have pointing back to your website, the higher your website will rank in the search results. Linkable assets are a great way to build links, as they provide other website owners with great content that they can link to.
Creating linkable assets can be challenging, but it is worth the effort as they can effectively improve your SEO. At Growth Hackers, we helped a B2B SaaS company develop high-value linkable assets such as data-driven blog posts and visual infographics, which led to a massive boost in backlinks and a significant boost in domain authority.
What Makes a Good Linkable Asset? | Top 3 Elements
Many different factors go into making an excellent linkable asset. However, here are some of the most important things to keep in mind:
1. The content must be high quality and well researched
People will only want to link to content that is valuable and informative. Make sure that your content provides something new and exciting that people will want to read and share.
2. The content must be visually appealing
People are more likely to share content that is easy on the eyes and looks professional. So make sure your headlines are catchy and use images, infographics, and videos whenever possible.
3. The content must be easy to share
Include social media buttons on each piece of content so people can easily share it with their followers. You should also make sure the URL is short and easy to remember so people can link to it without any problems.
At Growth Hackers, we worked with a manufacturing business where we treated linkable assets like “shareable digital billboards,” ensuring they were informative, visually engaging, and easy to distribute, which increased content reach dramatically.
7 Effective Linkable Assets You Should Create
When considering which linkable assets to create, it’s essential to consider what kinds of content will be the most effective in attracting links. Here are seven types of linkable assets that can help improve your SEO:
1. Create a blog post for your site
One of the easiest and most effective linkable assets you can create is a blog post. Blog posts are easy to share and can be very informative and helpful, making them ideal for attracting links. Make sure your blog posts are well-written, visually appealing, and offer something new and interesting.
Something to keep in mind about blog posts is that they tend to have a shorter shelf life than other types of content. You’ll need to create new blog posts regularly to keep people coming back for more.
Another thing to consider is that not all blog posts are created equal. Some will perform better than others, so analyzing your data is crucial to see which posts are the most popular and shared. You can then focus on creating more content like this in the future for better results and improved link authority.
At Growth Hackers, we partnered with a Fintech company that struggled to attract backlinks, and after creating a series of well-researched, visually engaging blog posts, including a data-driven SEO study, they generated 55 backlinks within 3 months.
As an example, our team created a very detailed article about video and YouTube SEO statistics. Since March of 2020, this article has passively generated over 202 backlinks from high authority sites such as Bluehost and the Search Engine Journal. The goal here was to create an informative blog post that other writers can easily link back to.
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2. Guest post on another website or blog
While linking content in your blog posts is a great way to build links, guest posting on other websites can be even more effective. This is because you’re getting your content in front of a new audience that might need to be more familiar with your website.
When looking for websites to guest post on, try to find ones that are relevant to your niche and have a good amount of traffic. You should also ensure that the website is reputable and has a good amount of link authority. Guest posting on low-quality websites can hurt your SEO, so it’s essential to be selective.
You’ll need to pitch your idea to the website owner or editor to guest post on another website. Make sure your pitch is well-written and includes some previous work samples. If your pitch is accepted, you’ll often have more opportunities to guest post again in similar publications.
3. Create a useful infographic
Most people are visual learners, so infographics are an effective linkable asset. An infographic is a visual representation of data or information that is easy for people to understand and share. Creating a useful and visually appealing infographic can be a great way to attract links and improve your SEO.
To create an infographic that people will use, make sure you use high-quality data from reliable sources. You should also make sure your infographic is well-designed and easy to understand. People are more likely to link to infographics that offer value and are visually appealing.
Once your infographic is ready, it’s time to promote it and distribute it. That’s when a linkbuilding specialist should come in. He/she will find websites and blogs which could be interested in linking to it, outreach to them, gain links and ultimately boost your online presence, authority and traffic.
At Growth Hackers, we worked with a tech client that previously relied only on text-based content for SEO, and after implementing a structured infographic and outreach strategy, they improved backlink growth and expanded their content reach significantly.
4. Produce a helpful video tutorial
Video tutorials are another great way to attract links and improve your SEO. People love watching videos, and they’re especially popular on social media. Creating a video tutorial that is helpful and informative can be a great way to get people to link to your content.
When creating a video tutorial, make sure you keep it short and to the point. People have short attention spans, so they’re not likely to watch a video that is too long. You should also ensure your video is high quality and easy to understand.
The great thing about video tutorials is that they can be repurposed into other types of content, such as blog posts or infographics. You can get more mileage from your video tutorial by using it in multiple ways.
5. Publish an ebook or whitepaper
Ebooks and whitepapers are another great type of content to create for link building. These assets are usually long-form and offer valuable information, making them ideal for attracting links.
The great thing about publishing an Ebook or whitepaper is that you can use it as a lead generation tool. You can include a call to action at the end of your ebook or whitepaper, encouraging people to sign up for your email list. You can then use your email list to promote other content and products, making it a valuable asset for your business.
While an Ebook might seem like an intimidating project, it doesn’t have to be. You can easily hire a freelance writer to help you create one. Alternatively, you can repurpose blog posts into an ebook format. Depending on your distribution plan, you can even give your ebook away for free, which can help attract even more links.
At Growth Hackers, we helped a software development company develop a long-form ebook and whitepaper strategy, and by repurposing blog content into a gated resource, they generated 240+ backlinks and increased email sign-ups by 27%.
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6. Develop a relevant online tool or calculator
If you have a lot of data or information to share, developing an online tool or calculator can be a great way to attract links. People are always looking for helpful tools and resources, so if you can create something relevant to your niche, you’re likely to get a lot of links.
Keep it simple and easy to use when creating an online tool or calculator. Most people will only use your tool if it’s simple and convenient. You should also make sure your tool is relevant to your niche. If it’s not, people are less likely to find it helpful and link to it.
If you don’t have the skills or knowledge to develop an online tool yourself, you can always hire a developer to help you. This is an excellent option if you have a complex tool or calculator in mind for your website.
7. Host a digital awards ceremony
A digital awards ceremony is a great way to attract links and improve your SEO. This event is usually held online and is a great way to recognize people or businesses in your industry.
When hosting a digital awards ceremony, make sure you promote it heavily beforehand. You should also make sure the award categories are relevant to your niche. This will help attract the right kind of businesses and individuals to your event.
The great thing about a digital awards ceremony is that it’s easy to promote and share online. You can use social media, email marketing, and other online channels to reach a wide audience. This will help you attract more links and improve your SEO.
Turn Your Linkable Assets Into Quality Lead Generators
No matter what type of business or website you run, you can always find ways to turn your linkable assets into quality lead generators. By using the right tactics and strategies, you can attract links and improve your SEO, helping you generate steady leads and sales for your business.
Growth Hackers is a full-service link building agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners work with experienced link builders, create effective linkable assets, increase their productivity, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales.
We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
