Looking for alternative methods to do link building without guest posting?
I’ve got you covered.
We all know that the Google algorithm relies on backlinks to determine a website’s rank, and it is nearly impossible for a website to rank for a competitive keyword without building backlinks.
Each backlink works as a vote of confidence for a website, and when you get numerous links from high authority websites, it can improve your website’s reputation, and ranking.
And while guest posting is a powerful way of going about it, there are numerous other strategies that you could implement to amp up your link-building efforts.
I recommend you to focus on the following approaches of link building without guest posting. I use these for my clients.
So, let’s dive in.
9 Best Ways for Link Building Without Guest Posting
Here are the best approaches that you can adopt for link building without guest posting to give your SEO a boost. Let’s start with the ones that require less effort.
1. Find Unlinked Mentions
If you’ve been in the business for some time, you are likely to have gained some organic mentions. These might include social media mentions or references on other websites where someone hasn’t linked to you.
Those who’ve already mentioned your brand are more likely to award you with a link, making it a tremendous backlinking technique that is more efficient than guest posting. But they won’t do so without you asking them for the link.
So, all you need to do is keep an eye on your online brand mentions using social listening tools. Once you find any unlinked mentions, you can reach out to the websites and ask them to link to your website’s relevant pages.
If you’re unaware of the tools to find unlinked mentions, try Brand24. It’s a media monitoring tool that gives you instant access to mentions about your brand across the web. At Growth Hackers, we helped a B2B SaaS company increase high quality backlink acquisition by 48% after identifying unlinked brand mentions and converting them into authoritative SEO links.
You can also manually scout for brand mentions by searching for them on Google. Before reaching out to the websites though, make sure you check their domain authority. You don’t want links from websites with poor domain scores.
2. Find and Replace Broken Links
Unlike guest posting, broken link building can be an efficient method of link building at scale. All you have to do is find broken links on other relevant websites and provide a fix by sharing your resources with them to replace the links. You want to make sure that you have linkable assets to link to though. I mean blog owners or website webmasters will only agree to link to you if you have interesting and insightful content to share.
But this process isn’t as straightforward as it seems. You have to put in the effort to spot a broken link in the first place and then create content that can replace the broken link.
Here’s how you can do it.
You can use SEO tools like SEMrush, Ahrefs, and MOZ to find links directed to your broken URLs.
For example, you can use SEMrush’s Backlink Audit tool to find backlinks directed to your broken URL.
The tool will provide you with a list of web pages directing to your broken URL.
You can simply contact the site’s webmaster and request a link replacement. You can start building an email template for broken link building outreach and reach out to such webmasters to request a broken link replacement.
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3. Participate in Expert Roundups
Expert roundups are link gold mines. They’re easier than writing a 1,500-word blog post for guest posting. All you have to do is provide your thoughts on a subject in a few paragraphs and get a link back to your website in exchange. At the same time, it’s important to ensure these links come from credible sources, as low-quality placements can lead to toxic backlinks that may harm your site’s SEO performance rather than improve it.
Bloggers regularly create expert roundups to keep their readers informed about recent news and developments in their fields. Additionally, experts add to the credibility of the piece.
At Growth Hackers, we supported a tech client that struggled to earn editorial links, and after consistently contributing to expert roundups on behalf of their CEO, we increased organic authority and backlinks drastically.
If you create something newsworthy, roundup bloggers will take notice. You may also increase your chances of being featured in their weekly roundup by emailing them and asking.
Moreover, some bloggers create roundups for learning or informational purposes. A linkbuilding specialist can help you find those opportunities for you. They seek industry experts to offer insight into a subject. If you’re asked to participate in a roundup, go for it. Typically, they’ll link back to your website along with your quote.
4. Interview on Podcasts
Podcasts have been gaining momentum for years, and there are numerous podcasts in every industry.
Most podcast hosts publish a post on their blog about the podcast and often link to the guest’s website. Hence, it’s a great way to increase brand exposure while gaining quality backlinks.
If you don’t know how to get featured on a podcast, the process is quite similar to guest posting.
You can simply ask the podcast hosts/managers if they are looking for a guest on their podcast. The key is to start cold emailing them and pitching yourself as a potential guest on their podcast. Make sure you introduce yourself and explain how your content can benefit the program, just like you pitch for guest posting. The idea is to convince them that they should do a podcast episode with you.
On the flip side, creating your own podcast has the same result. Guests who are on your program are likely to link back to the web page on which you publish the podcast.
5. Help a Reporter Out | HARO
HARO (Help a Reporter Out) is a service that connects journalists seeking information with experts (in this case, you). On HARO, journalists from organizations such as INC., The New York Times, and more seek information sources for their news stories.
Once you opt into the platform, you’ll receive three daily emails from HARO, each with a demand from a journalist. You may choose to answer them.
If the writer/reporter likes your response, they will publish it in their report and might link to your website. This means you will get a free backlink from a highly reputable website. Isn’t it far easier than guest posting?
That said, you may not get a backlink for every response that you provide to the reporters. It’s completely up to them to grant the backlink to them. Getting links from HARO can do wonders but you need to be aware that it’s time consuming. That’s why working with link builders who have experienced with this platform can help you achieve your link building goals.
6. Answer Questions on Quora and Reddit
Although, unlike guest posting, the backlinks you create using this link-building technique aren’t ‘dofollow,’ they come in handy.
You can utilize platforms like Quora and Reddit to build a strong EEAT (experience, expertise, authoritativeness, and trust).
All you have to do is build a professional profile with a genuine photograph, bio, and name and answer popular questions in your area of expertise.
For instance, if I want to build backlinks to this post on the challenges of CRMs, I could search for the same keyword on Quora and find a relevant question.
I can then answer the question in a helpful manner and organically incorporate the above URL in the answer for further reading. This will drive traffic to the website and will also serve as a nofollow backlink.
At Growth Hackers, we worked with a Fintech company that initially had no presence on Q&A platforms, but after implementing a structured engagement strategy they improved referral traffic and boosted E-E-A-T signals.
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7. Write Testimonials
If you run a business, you probably use some business tools or have outsourced some part of your work (for instance, many businesses get their product demo videos created by third-party video production agencies).
Be it any case, you can write testimonials for the services your business avails.
Simply get in touch with the customer support team of the service provider and provide them with your feedback. Many vendors may reach out to you for it instead.
You can even post your positive review on your social handle and tag the company; they’ll notice it.
While many websites only include your name, others will be happy to include a link to your website as well.
This link-building strategy will require little effort on your part, especially when compared to guest posting.
8. Buy Expired Domains for Link Building
This link-building strategy involves buying expired domains in your niche that still have good quality content, backlinks, and decent authority and then creating a network of blogs that link to each other and your main site.
This is a little-known link-building method that you can use to give your competitors a disadvantage and generate a lot of backlinks while your competitors are busy with guest posting.
At Growth Hackers, we worked with an e-commerce store where we treated expired domains like abandoned buildings in a prime location, and by restoring them and applying 301 redirects, we increased SEO strength in just 4 months.
9. Interview Industry Experts and Influencers
Although interviewing industry experts and influencers won’t get you backlinks directly as you would with guest posting, it does work in the long run. However, you can publish the interview on video sharing platforms such as YouTube and benefit from YouTube backlinks.
To build backlinks with this approach, you need to find influencers and industry experts in your niche who have a website. You can interview them and publish their views on your website.
Once published, share the posts via your social handles and tag them. You can even DM the published interview link to them.
It’s their interview, and they’re more likely to reshare it on social platforms as well as link to it from their website. This strategic alliance can help them to get fame, and you get backlinks of better quality than guest posting.
At Growth Hackers, we worked with a cybersecurity client that initially created content in isolation, but after featuring industry experts in interviews they improved backlink growth and expanded their digital reach.
Concluding Note on How to Do Link Building Without Guest Posting
Guest posting is still a viable SEO strategy and has its own advantages, of course. But if you don’t have the bandwidth or want a more diverse backlink portfolio, the 9 techniques I’ve discussed in this article are good enough to get you high-quality backlinks.
If you have trouble creating backlinks with any of these techniques, let me know in the comments box.
Growth Hackers is a leading link building agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners do link building without guest posting, increase their productivity, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales.
We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
