10 Content Marketing Tactics for your Startup Blog

1. Have great content on your blog

Creating quality content is key. You need quality content that resonates with your audience. This is crucial if you want to use your blog to strengthen your SEO and increase your sales. This is an obvious one but a lot of bloggers don’t actually do it. If you do not know on what topic to blog, you will not go anywhere… Of course, you must write on a subject that you are passionate about and you are knowledgeable, but that’s not it!

To write quality content, you need to talk to your audience and find out what they are interested in. You need to find the sweet spot between what you’re passionate about, what you want to say and what your readers want to read. Creating buyers’ personas can be very helpful before producing any content. You want to produce quality content, not marketing content. Your content needs to be helpful for your readers, not for search engines.

2. Be creative to have a blog that stands out

There are many ways to uncover content ideas, so you should never run out of content or ideas. Draw trend is certainly a good thing. However, if you treat a subject in the same way that a competitor, it will not help you boost the visibility of your blog.

Don’t copy or do like others. Try to be different. Determine your true differentiator. Even if we saw before that you can get inspiration from others and blog about popular topics, you still need to be different. Your blog headlines and content can be compelling, interesting, shocking, news-jacking, controversial, funny… You want to create engaging content!

Diversifying your content formats is also a tactic that I highly recommend: blog posts, white papers, infographics, case studies, videos, webinars, slide-shares, podcasts, interviews, e-books, guides… you have so many content marketing formats you can choose from.

In fact, Diversification, authenticity, humor and creative are 4 top lessons businesses can learn from Ryan Reynolds.

3. Create rich content

You want to write insightful content for your readers. Make your website a resource, not an ad. Short articles read quickly but I recommend to write long blog posts. This will prove that you bring great insights and it’s better for SEO (Search Engine Optimization). You can write blog posts with 300 or 400 words if you like but this probably means those blog posts don’t bring much to the readers.

I usually recommend writing blog posts with a minimum of 800 words. And to be honest, this is for me the strict minimum. It may seem like a lot if you are starting but when you get used to write more, you will see that you will reach that number easily.

With time, you will write blog posts that are much longer than that. Studies have shown that the perfect blog post length is around 1,600 words and this number increases year after year. So, you see that my 800-word mark is far from that. By creating a rich content, you will satisfy your readers who will not hesitate to massively share your content on social media.

5. Follow the AIDA model

AIDA? What’s that?

Today, I am going to give you 10 content marketing tactics for your blog in order to help you increase your blog traffic, the visibility of your articles and improve the SEO of your website. All this with the final objective to grow your startup revenue with a blog.

The AIDA model is very useful when you want to create a powerful marketing funnel. This is the most common method used in North America (US and Canada) to get the highest conversion rate (And let’s be honest here, conversion is what you want with your blog):

A stands for Awareness
I stands for Interest
D stands for Desire
A stands for Action

Explanation of the AIDA model

Awareness = Draw attention
Look after your title, make sure it is as catchy as possible! Never forget that this is the first thing that people will read, and you have to make them want to go further. If your title doesn’t attract readers, you won’t reach them even if your content is amazing.

Here are 4 tactics for choosing your articles’ titles:
– “Less is more”: do not use too many words/characters in your title. I recommend (This is a personal opinion) to keep your headline under 60 characters.
– Be clear in your title: include the result that readers will obtain by reading the post or by applying your advice (This is the I for Interest).
– Create desire for your readers. You need to make your readers discover or learn something (This is the D for Desire).
– Use relevant keywords that you should have previously found

Let’s take the example of this blog post “10 content marketing tactics for your startup blog”: it has 50 characters and it’s clear what you’re going to get by reading it. if you are actually reading it now, it means that you have a desire. Finally, the blog post contains 5 keywords (Content – Marketing – Tactics – Startup – Blog). The title is short, precise and attractive enough (If not, you would not be here reading it).

The title usually promises results. The content explains how to achieve it. You don’t want your headline to attract people to your blog post and then make your readers disappointed. This is used a lot and is called clickbait. Clickbait might work if you just want people to go to your website but not engage with it. An example of clickbait would be: “You will be amazed by what happens next” and you just see a picture of someone falling. You might have seen these kinds of clickbait on Facebook for example. Most of the times you clicked, you might have been disappointed by the results (I was). This is a short-term tactic that will bring traffic but not qualified one. If you actually want to get leads from your blog by for example asking people to subscribe to your newsletter, you should offer quality content.

After the title, an explicit introduction should reassure visitors that they are going to read what they expect.
A strong headline and an intriguing introduction, arise curiosity in the reader. From the first lines, he is taken to questioning, while insinuating insightful explanations. These two elements are shaped to attract attention and to put the reader in appetite. Then, the resulting content must be at the height of readers’ hopes…

What I recommend is to work only on relevant and exclusive content to win the trust of your audience. Your readers expect more than just a catchy title. They want to find interesting content to read, triggering an emotion or simply allowing them to learn something new. The discovery of original content will always be a pleasure. This tactic is an approach, which is likely to inspire trust and loyalty.

A for Action
Having blog readers is good but having them to take action is better. Applying growth marketing strategies to your content will definitely help you do just that. Ask your readers to take action. This is usually called the CTA (Call-to-Action).

The objective to write quality content is to make your readers interested by it. But, the ultimate goal is to put them to contribution? I am sure you want to increase your blog traffic (Who wouldn’t?), the easiest way is to ask them to take action by telling them to sign up to your newsletter, to contact you or by enticing them to share your content on social media.

If you choose to integrate an email subscription form to your blog (I strongly recommend this content marketing tactic to convert your traffic into leads), you also need to create an email marketing strategy to stay in touch with your subscribers and close your leads into sales. Also, when you have an email list, verify the addresses with an email validator for a safer email marketing process.

If you are capable of providing quality content on your blog, you will be able to hold the attention of your visitors and your conversion rates will be well above average.

8. Develop a social media marketing strategy

You need to think how and where you’re going to get content in front of your audience before you even create it. There are many great social media marketing tips out there, so don’t hesitate to make the most from them. Be present in social media that matter to your audience.

Have a plan on how to reach and build your audience. There are many widely used social media strategies but there are also several ways to promote your content on social media that have been neglected. Testing different methods is important!

Integrating sharing buttons to social media on each of the publications is an obvious one and I am sure you have this already. If you don’t, integrate some as soon as possible, this will facilitate the propagation of your content on social media and potentially attract new visitors.

Again, the good quality of published content will encourage visitors to share on social media for the benefit of their friends & contacts. This might have a viral effect on your content, increase your website traffic, improve your reach, reputation and influence.

In my opinion, social media is the best channel to promote your content. You should not wait for people to share your content, you should share it yourself, re-share it and have a social media strategy for your startup. Generating traffic to your website or blog is fine but generating qualified traffic is even better! Knowing your target will help you define your message on both your content and your social media channels.

Note: social media is great to promote your content, I also recommend you to create great email marketing campaigns in order to promote… let’s say, this is the 10+1 tactics. 😉

9. Track results

It’s significantly important to analyze the results of your content marketing. You don’t want to write blog posts and not check how they perform. Take a step back and analyze what’s working, what’s not working and why. This is by tracking your content marketing results that you’ll be able to improve your strategy and grow your business thanks to content marketing.

To track well the results of your content marketing tactics, you need non-vanity metrics that matter. You need to measure the traffic but also the origin. Do your readers come from social media, search engines, emails or from somewhere else? How long do they stay on your page? If they stay 5 seconds, this probably means that you didn’t get qualified traffic (Or your website doesn’t load fast enough). What is the conversion rate on your blog posts? How many readers read your blog and how many of them sign up for your newsletter? For which keywords your blog posts rank for?

These are all questions you need to be able to answer about your blog.

With the multitude of content available on the web (There are more than 32 million blog posts created each day on the web), it becomes and more challenging to bring readers, keep their interests and convert them into leads. This is why you should capitalize (And I insist again about it) on the quality of information, attractiveness and originality.

10. Optimize / Improve your existing and future content

Now that you have analyzed results, it’s time to optimize your content. A lot of A/B Testing, data analysis and a growth hacking approach are needed to keep improving your content marketing results.

When I say improving, I am obviously talking about the future blog posts you will write. Depending on the success rate of your previous blog posts, you will know what kind of topics your readers are interested in.
But, I also mean optimizing your existing content.

This is something that a lot of bloggers oversee. If you see that a blog post wasn’t successful, optimize it by changing the title, the CTA or the images for example. Repurposing and optimizing old content is a great tactic that I strongly recommend you to start.

Another way to improve your existing content is by checking for which keywords they rank for (SEMrush is again a great way to do it). Let’s say your content ranks on Google 2nd page for keywords you didn’t expect to; you might go back to that blog post and add these specific keywords on the meta description, titles and text to boost your blog post ranking and bring it to the 1st page. I am saying this because it actually happened to Growth Hackers not a long time ago.

This content optimization process will get you more traffic and you should not ignore this tactic.

So, what should you focus on to improve your startup blog?

I hope you enjoyed my 10 content marketing tactics to help your startup blog being a success. Content marketing continuously evolves but there are tactics that stay and this is what I wanted to show you today.

To summarize, most importantly what you need is to regularly create compelling, attractive, great, original, rich, creative, interesting and shareable content. Quality content is King. Having awesome content vs ok content can literally bring your startup to success or failure.

You have so many free and paid growth hackings tools at your disposition to help you: so, don’t hesitate to try them out.

You need to make your blog posts easily readable by integrating visual content. Visual content is a very important element of your content marketing strategy. Then, you need to define a marketing strategy for your startup blog by making your content SEO optimized, promoting it on social media and have a call-to-action button to convert your traffic into leads.

Let’s note that I strongly recommend implementing email marketing tactics to convert leads into sales. Finally, you need to measure results of your content marketing strategy in order to optimize it.

Content marketing is a great strategy to improve your startup reputation, increase your traffic, get leads and make more sales. If you want us to help you implement one for you, just contact Growth Hackers today and we will tell you how we can help. We go further than consulting, we actually execute these tactics.