Website owners need to keep up with the latest internet marketing and social media marketing trends if they wish to succeed online, whether the website represented a physical business or a company that solely traded on the internet. Without keeping up, a company may find that their competition can attract potential customers that could have been added to their database of customers.
Fortunately, a significant amount of reports and studies are available on the internet to help website owners determine what they need to do to stay current with the latest trends and to ensure they can gain the competitive advantage in their industry. In this article, we will analyze some important trends that website owners need to take into account when they compile their social media marketing plan for 2018. We're going to give you 10 of the top social media marketing tips for this year.
#1 Chatbots Are Becoming Essential
For some companies, the addition of a chatbot in their business model may seem worthless, but those who have implemented a chatbot have already seen a tremendous growth in their customer satisfaction levels. According to Futurism, the idea of a chatbot initially started out in 1966, but at the time, the technology was still lacking in many departments. Today, companies can gain access to chatbots at affordable prices – and these chatbots are quite advanced when it comes to interacting with potential customers.
#2 Live Streaming Is Quickly Gaining Ground
Live streaming is quickly gaining ground in the world of internet and social media marketing. Thousands of companies are turning toward live streaming platforms to create a more engaging way of interacting with their followers and customers. Media Kix recommends utilizing the live streaming features offered by YouTube Live and Facebook Live, as well as considering Instagram Live and Live.ly for a powerful live streaming combination. Video content is becoming huge rapidly and you need to take advantage of this momentum. Start incorporating a live streaming video strategy to your content campaigns is one of the best social media marketing tips I can give you.
The generation Z is willing to make purchases on the Internet. If they fit your target, don't hesitate to create a specific message for them. Adapting your brand voice to fit the Generation Z is one of those social media marketing tips you should start applying now.
#5 Ad Blocker Usage Rises Even Further
A recent report in the New York Times explains that ad blocker usage has, once again, increased by around 30% in just a matter of 12 months. Now more than 380 mobile devices alone are equipped with ad blocker technology. This means that traditional advertising campaigns will no longer work. With this in mind, turning to alternative promotional methods to avoid being hit by ad blocker technology has become essential. Social media marketing is an excellent alternative that helps to drive highly targeted traffic.
#6 Influencer Marketing Becomes More Effective Than Ever Before
You don't have an influencer marketing strategy in place yet? Stop what you're doing and look for influencers in your niche. Working with influencers will increase your visibility, improve your brand's trust and recognition, help you generate leads and increase your revenue. Influencer marketing has great ROI when done properly and I recommend to start working with influencers as early as possible. Influencer marketing is this kind of social media marketing trend you cannot miss.
#7 More Marketers Turn To Publishing Features On Social Media Networks
Don't you have an Instagram strategy yet? Don't you think that you can leverage this 700+ million active users social network? Start using Instagram, especially Instagram stories is really one of the best social media marketing tips you can follow this year.
#9 More People Are Turning To Voice Search To Quickly Find Answers To Their Questions
Voice search is becoming more popular than ever before. By simply asking your mobile phone a question, you are instantly prompted with an effective answer. The launch of smart home devices, such as the Amazon Echo, is also causing voice search to become more popular. For this reason, it is important to adjust the content you publish on your website and on social media platforms to be “voice friendly” to ensure your content can show up as potential answers to questions asked by people using voice search.
#10 Brands Are Utilizing Dynamic And Smart Content To Deliver Effective Promotional Messages To Their Visitors
An example of dynamic content would be to deliver different content to visitors who are logged into an account on your website than what you are delivering to those not logged in. When logged in, visitors can be presented with special offers tailored toward their previous purchases. Those not logged in can see special offers that have been tailored to first-time customers, such as discount coupons. There are much more ways in which dynamic content can be utilized to deliver more personalized content to website visitors – this can significantly increase your conversion rates and lead to a considerable boost in profits at the same time.
So, what are our top social media marketing tips for 2018?
By considering the latest social media marketing trends and implementing these ideas in your plan for next year, you can gain a competitive advantage in your niche and potentially attract a significantly larger portion of your target market to your particular brand. The ideas we have discussed in this article should give you an overview of what needs to be done to get ready for 2018 – while some of these strategies may seem a little daunting at first, they will surely be worth your time, and they will put you in front of your competition.
I am a digital marketing professional who possesses expertise in brand design and development. I am passionate about utilizing my diverse skill sets for new and innovative online marketing strategies. I have worked as a freelancer and a contributor to Provenseo. Despite having a wide influential reach, I seek client satisfaction as his topmost priority. I also write blog posts on recent digital marketing trends. To know my work and more details you can follow me on Facebook, Twitter, LinkedIn, Google+.