So, How Philanthropy can be big business and help you compete on a global scale?
With an increased global movement towards more social responsibility, environmental awareness, and philanthropy, it’s no longer enough to focus solely on your business goals. In fact, leading companies in China see corporate social responsibility as being an important part of their success.
When the United Nations Global Compact
studied this idea, it found that Chinese business leaders are claiming it’s not enough to be on the Fortune 500 list – maintaining competitiveness on a global scale requires corporate social responsibility. As Jack Ma stated in a letter to his company’s investors, “We firmly believe that businesses in the 21st century must take responsibility to help solve the problems of society.
This is not only a moral duty, but also the foundation of our own survival and growth.” As any business owner knows, you have to keep your finger on the pulse of the latest business trends and move with the times in order to succeed. As The Conference Board’s guide on Corporate Philanthropy in China explains, with China’s current socioeconomic inequalities, such as an increase in the gap between rich and poor, philanthropy is an important opportunity for businesses to influence and lead social change.
Don’t let it pass you by...
These days, it’s big business to bring philanthropy into your business. By being the type of entrepreneur who collaborates with charitable organizations, drives positive change in the community, and supports sustainability, you can increase your business profits while also remembering that success is much more than your company’s bottom line.
At Growth Hackers
, we help startups, businesses, corporates, founders and entrepreneurs grow their brand. Philanthropy is one way but there are many others. Give us a shout at Growth Hackers
and we'll show you how we can help.