If you want your SEO outreach blog strategy to be successful, you need to use the right methods. Email outreach is one of the most widely used techniques employed by blogs that want to get backlinks or promote content. There are many reasons why it’s so popular. Sometimes, it is meant to be used alongside other similar practices, while in other cases people simply didn’t see results with different methods, so they decided to try email outreach.
But success is not guaranteed in an instant when you choose the email outreach approach. It takes time and you must apply the right tactics to see a positive change. If you’re determined to make this outreach campaign successful, this article will give you some tips that can help you out.
1. Take your Time to Create Emails
Crafting your emails is one of the most important aspects of email outreach. After all, nobody is willing to waste their time on someone who didn’t even bother to make an effort to create a catchy email – especially when it is obvious everything was done lazily and in a rush. Most people are stuck when it comes to the email crafting process, and if you are a perfectionist, then you will spend even more time ensuring you pack the right information and make everything look neat.
There are a few ways to ensure that you create successful emails. First things first, you must focus on the subject line and snippet. You should get straight to the point and keep it casual. Also, try to personalize the email when possible and add details like a referral source, the name of the company, and so on.
In the text of the email, you should only focus on the prospect, add your signature, and include a call to action. Your chances of getting what you want out of this will increase significantly.
2. Choose your Audience Carefully
Don’t rush to send emails without knowing what audience you’re trying to reach first. If you know your target audience, you will know whether you should speed up or slow down the sales cycle for your outreach.
That being said, before you even send out your very first email, you should try to figure out how your prospects want to be contacted and how many of them are even interested in your services. Discovering the best ways to engage with your public can boost your email outreach campaign.
3. Give Them a Reason to Be Interested
When you are doing email outreach, you also have to keep in mind that this is not only about you – it is also about the blog or company you are reaching out to. After all, there must be something in it for them as well in order to consider your request. You must be able to offer something in return – otherwise, you shouldn’t be surprised if your email receives no response.
In your email, include one or two sentences that tell the reader why your request could be of value to them. It might be something like promoting their content on your social media channels, for instance.
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4. Make The Subject Line Engaging
A successful outreach campaign must be able to attract people from the get-go. But what is the first thing that people read when they receive your email? That’s right – the subject line.
When recipients open their email, most of the time it’s the subject line that convinces them to do so. That being said, just like a good subject can draw people in, a bad one can deter potential readers.
Make sure to choose your subject line carefully so that it reflects your service or product and sparks interest in the recipient.
5. Don’t Be Scared to Personalize the Email
While spamming your email with images and sparkles is a no-no, personalizing the email can improve your chances of success. Outreach campaigns that took advantage of email personalization actually saw better results than those that did not personalize at all.
There are multiple ways for you to personalize the messages. For instance, it can include screenshots, a call to action, personalized images, and so on. Try something that suits you but also make sure you do not go overboard with the customization.
6. Don’t Send Long Emails
Let’s be honest – seeing a huge block of text in an email can be enough to make anyone ignore it. Nobody wants to read a novel in a single email, therefore writing too much can hurt your email outreach strategy. As part of your outreach campaign, you should keep your emails short and get straight to the point.
Obviously, you shouldn’t get to the other end of the spectrum either – making emails too short can be just as harmful. Find the best length for your emails without exaggerating with the length. According to some studies, emails between 50 and 200 words have the highest success rates.
7. Reach Out to the Right People Using the Outreach Pitch
Many people who are new to email outreach may reach out to all available platforms in hopes that this will expose them to a wider audience. Now, being able to make your content available for a larger group of individuals is always desirable, but that doesn’t mean that you should contact just every platform using the same pitch.
Not every pitch is meant for all types of audiences. In fact, you need to select the right people before you start sending emails. For example, if you have a pitch meant for general marketing blogs, you shouldn’t go for social media blogs too just hoping that this will give you access to more readers. Let’s be honest, you also wouldn’t respond to a generalized email where the writer clearly made no effort to appeal to your interests.
8. Think About your Goals
Identifying your goals is a must before you start an outreach campaign. Not all companies are able to figure out this aspect, and they end up working on an outreach strategy that becomes unsuccessful.
Each company has a different goal. Perhaps yours involves boosting brand awareness or spreading the word about new products or services. Nevertheless, knowing what it is will help you create better emails for your outreach strategy, which can help you reach your goals.
9. Use a Call to Action
The CTA is one of the most important parts of your outreach email. It should be as clear, actionable, and strong as possible. Otherwise, you might not be able to generate enough leads.
For instance, you can add something simple, such as “Shop Now” or “Contact Us Now”. It may not seem like much, but it can do wonders. In fact, studies show that emails with call to actions get 371% more clicks compared to emails that do not include them.
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10. Use User Generated Content
User generated content can be an efficient way to increase the success rate of your outreach campaign. This is because you can have your customers share their positive stories about your business, which builds more trust and makes it more likely for a prospect to consider working with you.
What makes this so great is the fact that the content is not generated by you, but by your clients. They’re the ones who tried your services or products and can talk about their experiences, and there’s nobody else more fit to praise you. Obviously, you should still make sure that the content is short and clear.
11. Don’t Go Crazy with Follow-Ups
Not everyone is going to consider your pitch. It is all part of the game. Now, you can always send a follow-up email – perhaps the receiver didn’t see your email, or it was not good enough for them to consider.
But a follow-up should only be done once. Doing it several times after it is obvious that the receiver doesn’t want anything to do with you can be frustrating, and it will certainly not be attractive. It would only make you look desperate.
When you create your follow-up, be smart about it. Add new, relevant information that could interest your target. If this email gets ignored too, simply move to other companies or blog options.
12. Stay Authentic
Even if the recipient has not spoken to you before, they will easily smell a lie. That being said, you should never lie when it comes to your mutual goals or interests. Be genuine when expressing them or complimenting/congratulating the recipient.
If you are only trying to manipulate the target into liking you, they will know and they will not like it, so don’t bother with this kind of tactic.
Final Thoughts about Being Successful with Email Outreach
Being successful with email outreach can be challenging, but it’s not impossible as long as you know what you are doing. You should start crafting your emails carefully, personalizing your pitch, reaching out to the right people, staying authentic, and being smart with follow-ups.
No matter what you do, make sure you do not go overboard if your pitch gets rejected. Move on graciously and you will get new opportunities.
Growth Hackers is a reputable email marketing agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners unlock success with impactful email outreach, increase their productivity, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales. We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
