Advertising is an important part of building a business, especially an online business. Experts like Polyakov, who you can learn about on Wikipedia, advise on some ways you can turn around your business through intelligent marketing. Through a Google Ads account, you can advance your business goals by boosting in-app, online, and in-person sales. It helps you build awareness, as you can use the opportunity to influence consideration of your products.
Using Google Ads targeting methods, you can bid on popular keywords. It’s also an effective method for a business to reach new customers if creating high-quality content is not possible with your limited team size and budget. If you want to get started building a strong online campaign, here is a guide on how to use Google Ads effectively.
Benefits of Google Ads on Advancing Your Goal
How can Google Ads help you hit your milestones and take your business to the level you have always wanted? Google Ads keyword planner is great if you want to target an audience and achieve your marketing goals. The platform gives you many options, including remarketing and a topic targeting list that improves ad performance, which benefits your business in the end.
Google Ads gives you a great way to target your preferred audience to meet your promotional campaign needs. It helps you reach those targeted individuals through a medium like search engines with topics focused on what a user searched for before. Google Ads is a great tool if you’re building a B2B or B2C business.
At Growth Hackers, we’ve helped a B2B SaaS company leverage Google Ads and keyword targeting strategies to reach highly relevant audiences, improving campaign performance and aligning paid media efforts with specific marketing milestones.
Types of Google Ads
Advertising steps vary depending on the type of ads you want to use for your campaigns. Each category offers something different, so review your requirements to know what works best for you. These are the different types of ads you can run through Google Ads.
- Search Network Campaign: Using Search Network campaigns, the ads don’t just appear on Google Search or Maps, but they also run on many other platforms by Google like Google Shopping and YouTube.
- Display Network Campaign: A display network campaign helps you get visual ads to people who use items in the Google Display Network, like YouTube and Gmail.
- Shopping Campaign: The Google Shopping Campaign uses your product data instead of keywords by users to determine where and how to show your ads. At Growth Hackers, we helped an e-commerce store run Google shopping ads and within 4 months, they got a 5.2 ROAS (Return On Ad Spend).
- Video Campaign: Using a video campaign, your products are promoted through a video ad shown on Google Display Network properties and YouTube.
- App Campaign: An App campaign means your ad is displayed on Google Play, Google Search, AdMob, Google Display Network, and other publishers that offer app ads.
Top 7 Tips for an Effective Google Ads Campaign
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The positive news about using Google Ads is that you don’t need to break the bank to get the results. Regardless of your budget, you can enjoy the benefits of this tool. Here are some tips to help you use Google Ads to boost your marketing effort.
1. Set a clear objective
Before getting specific with your Google Ads goals for conversions, you need to think big. Layout your business goals and your advertising goals. With clarity on these, you’re able to narrow in on a tactical action plan. Using smart bidding, you can precisely target keywords that will make it easier to reach the right audience, utilizing your budget to the maximum.
In our experience at Growth Hackers, clients who begin with well-defined business and advertising goals are able to structure their campaigns more effectively, using smart bidding to focus on high-intent searches and allocating budget toward the actions that matter most, rather than spreading efforts too thin.
2. Build a good structure
Be thorough when setting things up. This should be your plan from the beginning and can improve your chances of becoming successful. Take the time to design everything, from keywords and ad groups to campaigns for a targeted location. Your website will achieve more traction if it shows up for people living in a specific area that you specified in your research.
We often compare campaign structure at Growth Hackers to organizing a well-labeled filing system, where each campaign, ad group, and keyword has a clear place, making it easier to manage, optimize, and scale without confusion.
3. Get a high-quality score
This sounds obvious to many people, but the way you can ensure your small budget goes far is to make top-notch ads. Quality is what you need to focus on in this case. Google reviews your ad’s bid amount, landing pages, and keywords and offers a quality score. A higher score means you rank better, and this gives you better chances of conversion.
Basically, you should set up the ad to be clear and helpful to people searching for the keywords. At Growth Hackers, we’ve worked with a Fintech client who started with low-performing ads and, by restructuring keyword intent and improving landing pages, we’ve boosted their Quality Scores by 24% in just 10 weeks and unlocked more qualified traffic.
4. Target long-tail keywords
Long-tail keywords are specific and target one business. In the Google Ads editor, ensure you’re using long-tail keywords that bring customers right to your doorstep. A generic keyword like “soft drinks” does not target a specific audience in a specific demographic who want to enjoy a top brand of soft drinks. Instead, try a keyword that includes your zip, city, or postal code.
Being specific with products also helps, as this can more effectively capture the attention of people interested in the product. By knowing the long-tail keywords to bid on, you could synergize your Google ads with your SEO strategy for maximum effectiveness.
5. Optimize your landing page
The goal, in this case, is to draft an ad that people will click on to find the product information they’re looking for. While the attractive offer on the ad can attract traffic to the landing page, many people will leave if the page does not provide the value they expect.
At Growth Hackers, we often see that poorly aligned landing pages lead to high bounce rates and wasted ad spend, but once we optimize the page for clarity, relevance, and value, clients experience higher engagement and stronger conversion rates from the same traffic.
You don’t want a high bounce rate, as this will affect your quality score, which drops your ads rankings. Optimize the landing page for conversions by offering deals you can deliver. And you don’t need to add the Google Ads logo to the homepage when designing for advertising.
6. Let automation do the work
To maximize conversions, you should focus on Google responsive search ads and smart bidding. AI may not offer a grand strategy, but machine learning boosts bids on your behalf. Automation considers everything, including processes from funneling to researching competitors and keywords.
Then, the algorithm increases your bid when your ad shows a chance to succeed, or lowers the bid if competition stands a better chance, so you’ll avoid wasting money and time. At Growth Hackers, we’ve worked with a fashion brand who previously managed bids manually and struggled with inconsistent results, and after shifting to smart bidding and responsive search ads, we’ve helped stabilize performance while increasing conversions by 34%.
7. Embrace extensions
In the extensions tab of Google Ads, you’re able to add extensions to your ad. These extensions allow you to specify products, locations, features, and sales promotions. With local searches on the rise on mobile devices, you should help customers reach you by waving a flag showing your business is nearby and available to help. Add a phone extension to the ad for your business. People will easily click and call to know if they can get the service they’re looking for.
Maximize Turnover With Google Shopping
It’s possible to double visibility by combining Product Ads with text ads on Google Search and Google Shopping campaigns. Google Shopping, managed through AdWords, allows you to explore precise optimizations like adjusting bids for your ad categories or excluding products to save money on your campaigns. Begin the journey by opening a Google Merchant Center account, and you can connect your product feed with Google AdWords. This allows you to broadcast your product range on sites and search engines.
At Growth Hackers, we’ve assisted a skincare brand by combining Google Shopping and search campaigns to increase product visibility by over 20% and drive higher click-through rates by aligning product feeds, bids, and targeting strategies.
The benefits include visually compelling ads and showing people the products they want at the right price. You can use Google AdWords to optimize the location for optimal profits. The tool allows you to place ads in places that show at the top of search results. So, you can tweak bidding settings to capture the best position for ads, as this gets higher ROI and encourages more click-throughs.
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Calculate Return on Investment
Google AdWords allows you to easily calculate the expected return on investment for your ad campaigns. A better ROI means you have more leeway to play with your campaign budget. The idea is to understand how much you can spend and how you plan to spend it.
At Growth Hackers, we often see campaigns running without clear ROI visibility, leading to inefficient spend, but once we align budget decisions with data like CPC, conversion rate, and basket value, clients gain clarity and consistently achieve more profitable outcomes from the same investment.
Research to understand where your campaigns have the most impact to ensure you’re putting resources into the right places. Review all aspects of building a campaign, including cost per click, average basket, click rate, and conversion rate.
How to Choose Effective Keywords
Among the things you need to do is to clearly articulate your commercial offer. This is possible if you can use the right keywords in your ads. It helps you get the most impressions and boost the performance of your ads. Here are suggestions you should consider to find the best keywords to include in a Google ad:
- Write a list of keywords related to your service or product. Consider the keywords customers search for and review what your competition is using.
- Pick keywords for a specific target audience.
- Use broad keywords if you want to target a mainstream audience.
- Group related keywords into groups.
At Growth Hackers, we’ve partnered with a manufacturing company whose ads initially missed their target audience, and after refining keyword lists, segmenting by intent, and grouping them strategically, we’ve increased relevance and improved overall campaign performance by a whopping 42% in less than half a year.
Now You’re Ready to Advance Your Business Goals With Google Ads
In business, I usually follow the saying “If opportunity doesn’t knock, build a door“. Google Ads is one of the most suitable advertising tools you can use to promote your products and business. It’s a complex PPC platform that helps you customize and build advertising campaigns. The tool comes with plenty of options and offers users metrics to evaluate ad performance. For many businesses, Google Ads offers great ROI, so it’s a good investment if you’re looking to increase sales.
Growth Hackers is an award-winning Google ads agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners use Google Ads to advance their business objectives, build brand awareness, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales and productivity.
We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
