What are the effective real estate marketing ideas to attract attention to your agency? Gaining traction in the real estate industry is a sure fire way of sustaining and growing your agency in the long term.
To do this, your marketing needs to connect with clients, bringing in buyers and sellers alike to make use of your services.
If you don’t have the right ideas to fuel your promotional efforts, you will struggle to stay afloat, let alone make up ground on better established competitors.
To that end, here are some concepts and tools to consider using if you want to usher your real estate business into the spotlight, and keep it there for good.
Update Your Website
At a time when most real estate deals are kick started via all-encompassing listings platforms, it might feel like having a modern website is less relevant for individual agencies.
However, while clients might not find out about you from your site, they will likely take the time to check it out before they decide whether or not to work with you.
Whether you are making a new business website or updating your existing one, you have to think about first impressions and user experience. It needs to look good and work well, or else it could put people off before they have even got in touch with you.
An attractive and functional site is all well and good, but don’t forget to include relevant info on your agency, and on the properties you are currently offering. Also don’t let the site stagnate; instead, publish engaging content which will click with house hunters, and also add to its SEO clout.
A website is a multifaceted marketing tool for realty firms, and should also be a priority for businesses in other industries. If it is long in the tooth, rarely revised or simply not user-friendly, it will do more harm than good.
Print Impactful Business Cards
If a website is a digital calling card for a real estate agency, then a physical business card might seem obsolete. However, they are still very useful as a tool for agents who are out and about, paying off in the short term and potentially bringing clients back to you years down the line.
There are of course lots of things to think about when managing agents. In addition to issuing quality business cards, you need to think about how an average real estate sales commission plays into their income, and what you’ll need to do to keep top talent happy.
Giving them the right tools is a good start, and since you can order business cards online today, it also doesn’t have to be a chore.
Create Video Content
In some cases, pictures of a property may be enough to seal the deal and encourage prospective buyers to book viewings or even make offers. However, in the modern age where video marketing reigns supreme, you need to go the extra mile to attract attention.
There are lots of potential angles to take with video content, and in most cases it will make sense to focus on individual properties that you have listed for sale right now.
You could go for an in-depth video walkthrough, with an agent talking about the different aspects and assets of a property so that viewers get plenty of info without necessarily needing to contact you to ask questions first.
You could opt for a simpler, stylish video ad which is more about presenting the property in the best possible way from an aesthetic standpoint, without necessarily using a voiceover to go into detail.
The range of tech available for this purpose is also diverse. You could combine footage captured on a smartphone with modern editing software to make the content in-house. You could outsource this to a separate production company, perhaps benefitting from added perks like drone footage of the property, and higher-end visuals overall.
Whatever path you follow, recognizing that video content is key to real estate marketing in the 21st century is all that matters.
Do you want to apply real estate marketing techniques to attract attention to your agency?
Go Above And Beyond With Listings
Whether you want to generate real estate or property management leads, writing a good real estate listing is a skill that seems to be relatively uncommon in the industry, and this is a deficit that you can leverage to your advantage.
It all comes down to the way that a lot of listings end up feeling either like cookie cutter copies of one another, or like bland and uninformative overviews which do little to really sell the property to would-be buyers.
The answer is to make the extra effort to focus on this aspect of marketing, and let readers know more about not just the home itself, but also about the surrounding area. Location is all-important, and the deciding factor in most home sales, so if you aren’t including this in your listings, then sales could be falling through your fingers day after day.
Obviously this is where local knowledge will come into play, and if you aren’t familiar with an area, then doing a little research to spice up your listings with relevant details is an easy fix.
Make Waves on Social Media
Property is a hot topic on all sorts of social platforms, and so there’s always the opportunity for realtors to gain traction in this context.
In fact, while individual accounts might be limited to focusing on just one property and their efforts to renovate and rejuvenate it, agencies that deal with lots of different homes and buildings on a regular basis have a wellspring of content to tap into.
Posting pictures and videos of real estate that’s on your books at the moment will guarantee engagement with a certain audience, but this is only half the battle; you also have to go out there and interact with other users in order to earn their attention.
Too often you’ll see businesses in many industries using social media as nothing more than an obvious marketing initiative, publishing content regularly but never reciprocating when people get in touch. Avoiding this will give people a reason to follow your accounts in the first place, and to keep you in their feeds for as long as possible.
It’s not about expecting every single person who follows you on social media to convert into a customer. Rather, it’s about knowing that the brand-building potential of these services, and the trust and recognition that this encourages, is very valuable.
Don’t Forget About Local Marketing
While digital marketing may give you the opportunity to tap into a global customer base, this is less relevant for realtors. Most agencies will need to find sellers local to them in order to have properties to add to their stable of listings. Likewise when courting buyers, your location-based marketing will make a bigger impact, as touched on above.
There are a few ways to go about gaining momentum on the local scene. For example, you could publish content to your website and social feeds which is based around issues or advice that is relevant to people who want to move to the area you serve.
Furthermore, you could offer to provide funding for local events, or donate to local charitable causes and nonprofits, all with a view to ensuring your agency’s name has positive associations among the community.
Local marketing is also achievable by digital means, as you’d expect. Having a profile for your agency on Google will enhance the local SEO potential of your site, and by association your business as a whole.
You could even forge partnerships with other businesses in your town, city or region. This can be useful if the company in question is also in the real estate business, but not necessarily a direct competitor, such as a moving firm. Encouraging cross-pollination in this way is good for all involved.
Now is the time to implement a foolproof real estate marketing strategy and attract attention to your agency.
Embrace Branded Merch
There’s a good reason behind the popularity of branded merchandise among businesses of all sizes; it just works. And while some industries don’t lend themselves to obvious options in this regard, that’s not the case for real estate agencies.
Getting branded key rings made so that every set of keys your agents use or hand over to clients features your business name and logo is a great example.
You could also put together goodie bags full of branded swag to give to buyers after they move into their new home.
These items are inexpensive, and yet can pay dividends in the long run, especially if they are functional. Your clients will end up using them from day to day, and brand recognition will spread wherever they go.
Final Words About Attracting Attention to Your Real Estate Agency
When attempting to attract attention to your real estate agency, it’s best to take a multipronged approach to marketing.
There are plenty more strategies out there, and the main thing to remember is that you won’t get far if you are only focused on one approach, one platform or one tool.
Lastly, if your sales figures aren’t where they should be, don’t blame the market or the properties, but look to see if you can change your marketing to address this instead.
Growth Hackers is an award-winning real estate marketing agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs, business owners as well as real estate agencies attract attention by applying effective real estate marketing ideas, generating qualified leads, optimizing their conversion rate, gathering and analyzing data analytics, acquiring and retaining users and increasing sales. We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
