Website owners need to keep up with the latest internet marketing and social media marketing trends if they wish to succeed online, whether the website represented a physical business or a company that solely traded on the internet. Social media marketing has a lot of benefits for your business.
Without keeping up, a company may find that their competition can attract potential customers that could have been added to their database of customers.
Fortunately, a significant amount of reports and studies are available on the internet to help website owners determine what they need to do to stay current with the latest trends and to ensure they can gain the competitive advantage in their industry. When crafting a social media strategy, it’s important to be flexible with your social media marketing goals.
In this article, we will analyze some important trends that website owners need to take into account when they compile their social media marketing plan for this year. We’re going to give you 10 of the top social media marketing tips for this year.
1. Chatbots Are Becoming Essential
With the use of AI and chatbots, there is no doubt that you will improve your social media performance. For some companies, the addition of a chatbot in their business model may seem worthless, but those who have implemented a chatbot have already seen a tremendous growth in their customer satisfaction levels.
According to Futurism, the idea of a chatbot initially started out in 1966, but at the time, the technology was still lacking in many departments. Today, companies can gain access to chatbots at affordable prices – and these chatbots are quite advanced when it comes to interacting with potential customers.
2. Live Streaming Is Quickly Gaining Ground
Live streaming is quickly gaining ground in the world of internet and social media marketing. Thousands of companies are turning toward live streaming platforms to create a more engaging way of interacting with their followers and customers.
Media Kix recommends utilizing the live streaming features offered by TikTok, YouTube Live and Facebook Live, as well as considering Instagram Live and Live.ly for a powerful live streaming combination. Video content is becoming huge rapidly and you need to take advantage of this momentum. Start incorporating a live streaming video strategy to your content campaigns is one of the best social media marketing tips I can give you.
3. Video Content Continues To Grow Rapidly
Apart from live streaming, the utilization of video as a content type in content marketing strategies remains unmatched by any other type of content. Millions of people recommend watching a video over reading an article.
Growth Hackers has helped brands leverage video across multiple platforms and seen firsthand how it consistently outperforms other content types in engagement and reach. With video content brands can deliver powerful messages in a visually appealing manner.
YouTube is not the only video platform that should be targeted: Facebook, Instagram, TikTok, SnapChat/X and Twitter/X also allow for video publishing directly on your corporate pages. I know a lot of marketers who can be doubtful about SnapChat marketing but it can be a great way to promote your brand on social media.
There are many different types of videos you can create but if you’re on a limited budget, I recommend you create animated explainer videos to boost your social media marketing campaigns. This is cost-effective and help you pass your message across easily.
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4. There Is A New Generation To Focus On
Until now, a majority of businesses focused on targeting millennials since they are the younger individuals who have already entered the workforce; thus able to make purchases (a marketer’s main goal is to drive more sales, after all).
From now on, however, it is important to consider the generation that comes after the millennials – dubbed “generation Z.” Huffington Post explains that approximately 25.7% of the population in the United States are classified as “generation Z” and they contribute as much as $86 billion to the economy of the United States.
The generation Z is willing to make purchases on the Internet. If they fit your target, don’t hesitate to create a specific message for them. Adapting your brand voice to fit the Generation Z is one of those social media marketing tips you should start applying now.
5. Ad Blocker Usage Rises Even Further
A recent report in the New York Times explains that ad blocker usage has, once again, increased by around 35% in just a matter of 12 months. Now more than 390 million mobile devices alone are equipped with ad blocker technology. This means that traditional advertising campaigns will no longer work.
With this in mind, turning to alternative promotional methods to avoid being hit by ad blocker technology has become essential. Social media marketing is an excellent alternative that helps to drive highly targeted traffic. As always, you want to analyze your audience before executing on your tactics. Depending on the location of your users, you might want to target specific channels as part of a global social media campaign.
6. Influencer Marketing Becomes More Effective Than Ever Before
According to a report by the Influencer Orchestration Network, as much as 83% of internet marketers utilized influencer marketing last year. The majority of these marketers found this strategy to be effective in increasing their traffic, brand recognition and sale figures, and will increase their influencer marketing budget within the next few years.
This year, this type of marketing strategy will continue to grow since it is more effective than traditional advertising strategies. You don’t have an influencer marketing strategy in place yet? Stop what you’re doing and look for influencers in your niche. Working with influencers will increase your visibility, improve your brand’s trust and recognition, help you generate leads and increase your revenue.
Influencer marketing has great ROI when done properly and I recommend to start working with influencers as early as possible. We’ve guided startups to find niche influencers, and Growth Hackers has witnessed how these campaigns turn loyal followers into new customers almost overnight. What you could do is start working with KOL (Key Opinion Leaders for your influencer marketing campaigns. Influencer marketing is this kind of social media marketing trend you cannot miss.
7. More Marketers Turn To Publishing Features On Social Media Networks
Many social networks are rolling out new publishing features that allow bloggers and website owners to publish articles directly on the social network. This gives the blogger an opportunity to rank such an article, which then links back to their website; thus increasing their brand authority and their website traffic. Facebook Instant Articles and LinkedIn Pulse are two excellent examples of publishing features offered by top social networks.
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8. Instagram Stories Are Becoming More Popular
Since the launch of Instagram stories, millions of businesses and internet marketers have started to utilize the numerous benefits this new feature from Instagram has to offer. Recode reports that this particular feature of Instagram will continue to grow rapidly over the next few years, and currently has a user count of over 950 million. Businesses can utilize Instagram’s new “Stories” feature in many different ways to create more engaging content that drives more customers to their brand.
Don’t you have an Instagram strategy yet? Don’t you think that you can leverage this 950+ million active users social network? Start using Instagram, especially Instagram stories is really one of the best social media marketing tips you can follow this year. Create engaging Instagram stories and get your audience’s attention instantly to establish your credibility and increase engagement.
9. More People Are Turning To Voice Search To Quickly Find Answers To Their Questions
Whether it’s for SEO or social media marketing, you need to take a strategic approach. Voice search is becoming more popular than ever before. By simply asking your mobile phone a question, you are instantly prompted with an effective answer. The launch of smart home devices, such as the Amazon Echo, is also causing voice search to become more popular.
For this reason, it is important to adjust the content you publish on your website and on social media platforms to be “voice friendly” to ensure your content can show up as potential answers to questions asked by people using voice search.
10. Brands Are Utilizing Dynamic And Smart Content To Deliver Effective Promotional Messages To Their Visitors
It used to be adequate to deliver static content to website visitors, but with more companies adopting a dynamic approach to delivering content to their visitors, it is time to catch up now. Dynamic content allows for a more personalized message and offers to be presented to website visitors; thus increasing the chance that new visitors will become customers and existing customers will continue buying from your brand.
An example of dynamic content would be to deliver different content to visitors who are logged into an account on your website than what you are delivering to those not logged in. When logged in, visitors can be presented with special offers tailored toward their previous purchases. Those not logged in can see special offers that have been tailored to first-time customers, such as discount coupons.
There are much more ways in which dynamic content can be utilized to deliver more personalized content to website visitors: this can significantly increase your conversion rates and lead to a considerable boost in profits at the same time.
So, what are our top social media marketing tips for this year?
Whether you want to create a social media marketing plan from scratch or you want to improve or optimize your existing social media strategy, by considering the latest social media marketing trends and implementing these ideas in your plan for next year, you can gain a competitive advantage in your niche and potentially attract a significantly larger portion of your target market to your particular brand. The ideas we have discussed in this article should give you an overview of what needs to be done to get ready for this year. While some of these strategies may seem a little daunting at first, they will surely be worth your time, and they will put you in front of your competition.
We hope you liked our top social media marketing tips. There are many other social media techniques you can apply: social media strategies for beginners or also social media tactics that are neglected. Growth Hackers is a top social media marketing company, we help businesses grow with social media marketing but also content, SEO, email marketing, growth hacking, fundraising and more. Don’t hesitate to contact Growth Hackers to know more how we can help your brand grow.
45 Comments
Thanks for sharing such a great, very informative and useful article! Thos social media marketing tips are awesome and I’m going to apply them asap.
Keep it up.
Thanks for stopping by Mohammed.
I will ensure I keep posting such intriguing articles for you. 🙂
You explained it very well…i have a question, which one should I focus on: SEO and social media?
You definitely need to focus on social media first in order to promote your brand, build your community and trying to be a thought leader in your industry. SEO needs to be worked on parallel but you need to understand that SEO is a long-term strategy rather than a short-term. You cannot expect great results with SEO within a week whereas with social media you can. 😉
I agree with you, Jonathan. You need to work in parallel on both of them. 🙂
Awesome article. Thanks a lot for these tips Stevan!
These are great social media tips and I’m definitely going to try implement them to my strategy! Thanks Jonathan for such great insights! In my opinion, collaborating with influencers is the best social media strategy, at least for me as a business owner. Since they have large audience, I get big exposure and boost my sales, also website traffic. I always use the influencers directory of Phlanx.com – it’s free and very easy to use. I highly recommend it!
Hey Tiffany,
I’m pleased to hear you like the social media marketing tips we gave. I totally agree with you, having an influencer marketing strategy is totally worth it and I also recommend it for social media growth and trust building. Will check the directory you mentioned. Thanks.
Great article . I’ve been searching for tips on how to make improvement in social media marketing and this really helps a lot. I’ve also already tried a few (around only 2 or 3) of these techniques and got great results. Well thanks again for sharing your insight. I’ll try all of these techniques as well.
Great post for online business owners. I am looking these tips for my carved wooden furniture business startup. Amazing post for my business.
Hey Stevan, this is such a very informative article about the best social media marketing tips, well done! Among these mentioned tips, what I like the most and I think the most effective one is the Live Streaming. Although this has been placed it in rank 2, I could say that it must be on top of them all, please mind me for saying though. However, I agree with the rest, thanks a lot!
The basic principals of marketing…find out what your target wants and give your audience that. Thanks for the social media marketing tips.
I have been reading a lot about the use of chatbots for marketing. It’s actually a great trend, especially for the e-commerce industry.
Voice search is another trend that will change the SEO landscape, for good. Of course, the SEOs used to manipulate search results with easy and thin techniques and that was a nightmare.
Thanks for the great article and insight!
I really like your post because it will be useful for readers who want applicable social media marketing tips! So, thanks for writing such useful information.
Wow great post, with full info and awesome social media tips for marketers. Thanks for creating and sharing it. This is so helpful!
Thanks for sharing these tips on Instagram marketing. These are very useful to get traffic from Instagram.
Awesome round up Cindy! Thanks for asking me to contribute and now to go and put some of these into action – Love Ian’s tip for the social ads as well as Syed and Ted’s content tips!
Thanks for the great social media tips. I’d like to add a little thing: there’s a great tool to use called “hashatory”: it’s for hashtag research and I found it to be very helpful. It can be hard to find the right hashtags for Twitter and Instagram. So, having a tool like this helps a lot. Hope it will help you too!
I thoroughly enjoyed reading this article, so simplified, it made social media marketing tips sound even more interesting.
Thanks for the information. Going to apply your advice right away.
Good Article and great tips for social media. Keep it up!
Great article, it’s always a good time to learn new things. I can relate with tip number 6, influencer marketing, as this is my main strategy for growth. However, I’ve once been a victim of “fake influencers” so things weren’t always great. I think it’s best to audit influencers first before anything else to avoid having to experience this. I’m using tools like Influencer auditor, engagement calculator, and phlanx platform, so far it’s going smoothly 🙂
Thank you for sharing such a great article for increasing traffic, this article is very helpful for me. I’ll follow these techniques in my activities to improve the ranking as well as traffic through social media marketing.
Such a great article on small business marketing. Great social media tips: very helpful and knowledgeable for all who think about starting a new business.
I have one question. How do these social media hacks impact the SEO of my site?
By applying these social media tips to your marketing strategy, you will drive more qualified traffic to your website. By getting more traffic, search engines will see that your content is interesting and, therefore, will rank your content higher. In other words, these social media hacks will improve and impact positively your SEO.
Hope this helps.
An informative article with all the points discussed well. The blog is also amazing. The conclusion is perfect. The social network strategy is essential for the social promotion of your business. But I’m still baffled, what’s the difference between marketing through social media and marketing content?
Hi Jerry,
Thanks for your kind comment. I’m glad you like how the article is structured. To answer your question social media management is creating a strategy and campaigns for social media channels like Facebook, Instagram, LinkedIn, Pinterest, Twitter, etc. Of course, you need to create content on social media. Therefore, your social media strategy is part of your content marketing strategy through content creation, distribution and promotion.
However, content marketing isn’t limited to social media. Here are a few other formats you can use for content marketing: blog posts, e-books, videos, webinars, podcasts, infographics, etc.
Hey, What a great article you wrote. You answered most of my questions such as:
What the best strategies for social media marketing are?
Can social media marketing really helpful for the growth of a company?
What is your favorite social media management tool for analytics and managing multiple social media?
What are the basic benefits of Social Media Marketing?
Thanks a lot for this.
Hi,
I’m glad we answered most of your questions with this article. If you want quick answers to your questions, here they are:
What the best strategies for social media marketing are? –> Know your audience, choose your brand voice, be where your audience is, create engaging, interesting, educational and compelling content, connect with your community, build relationships.
Can social media marketing really helpful for the growth of a company? –> Of course it can. It will help you get traffic, users, leads and sales.
What is your favorite social media management tool for analytics and managing multiple social media? Buffer, Hootsuite and AgoraPulse are great.
What are the basic benefits of Social Media Marketing? Building your online brand, get traffic, build your community, engage with your users.
Keep up the great work! Thank you so much for sharing a great article.
Thanks for this wonderful information. As we all know social media marketing is really important to increase the range of your business. You have to make strong social media strategy to run your business in an effective way.
Keep sharing wonderful content! Your tips and detailed guides about social media, growth hacking and entrepreneurship are so helpful! Thanks for the share.
Very impressive tips for social media marketing & I’m sure all these tips will be effective for every kind of business. Great work.
Very impressive article and great social media marketing tips. Good work. Thanks for sharing.
Wow! Such an elaborate post on Social Media Marketing trends! Thanks for writing and sharing it.
If you’re working on SMO then you surely need to understand the nature of the algorithm of social media platforms that you are working on, understand how users are interacting with your posts and what are the best ways to increase the engagement and reach of your posts.
All the tips are worth following for beginners and also for experts. It will help the new learner to work with social media marketing and specialists to keep up with new trends, tools and technologies. Thanks for sharing these tips. I would recommend having a skilled digital marketing services provider like Growth Hackers to implement those and make the most of it.
Great article, thanks for sharing your insights! I was just looking for resources about growing on social media and content strategy and stumbled your post and loved it. Thank you so much!
This was a really wonderful post. Thank you for providing such a valuable information.
Thanks for providing great informatic and looking beautiful blog. Keep it up!
Very good article
Thanks for the great article. So much insight! Keep it up!
Insightful and helpful. Will try some of those and keep you posted. Thanks.
Information that is engaging and interesting. This blog is just fantastic. In fact, I find the post to be extremely interesting. I have never read anything like this. I meant that the website is very well-informed, attractive. I value the effort you put forward. Well done.