It is not a moonshot anymore, it has become a possibility through a process called “Growth Hacking”. The term takes its name after a similar IT phenomenon albeit in a positive sense. For businesses, this means creating whole new systems of work which enable for unique ways of growing a brand. The marker of a company’s success isn’t measured by its profit or long-term investments, rather it is the growth of a company’s brand image that is vital for its success.
1. Brand Development
It is an essential part of a company to be unique in its outlook, setting it apart from its competitors. Uniqueness refers to a company’s ability to sell their self-tailored identity to the customers, which is a source of desirability and identification. Hacking in this department can bring a great deal of success in terms of brand development.
2. Target the Loyalists
The concept of targeting users is not old, but targeting your most loyal customer base is a relatively new and rather effective phenomenon. The people who regularly buy your services or use your products, need to be taken special care of. Work towards developing a list of regular users who you believe can become a regular stream of income for your company.
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3. Personalize Marketing
Offering a personalized experience to your users is one of those top growth hacking tactics, which will help you fuel your B2B sales. You probably already are investing heavily in marketing, and considering it the most valuable asset in formation of the identity of your online business. In this pursuit, you have gone far and wide to look for a defining a marketing strategy. What you haven’t tried doing, is to bring personalization in your marketing.
4. Ice-Bucket Challenge
As a prominent example, the hugely successful hack used by the ALS foundation raised tremendous funds and awareness for a motor neurone disease research. The foundation initiated a viral scheme by asking the participants to put a bucket full of ice over their own heads, followed by a nomination of their choice.
5. Video Marketing
Video is the new craze, with many video content sites giving you the desired content for your online search. It has become a must-have phenomenon for websites to incorporate video in their posts. Your products will sell themselves when you hack videos to include beautifully produced ads which showcase your services in all their galore.
6. Content with Quality
Every online business is producing tons of content as support for their mainstream services. The hack to apply here is to create content which delivers quality. Question is, what determines quality? There may be a host of factors, but such a content which drives more traffic to your website and gets a higher turnover for your calls for action, is a quality content.
7. Social Media Presence
If its electronic media, then most probably it is social media that is the deal maker for your organization. The biggest hack you can probably apply to your company’s growth is through social media presence. Online businesses need to invest heavily in the advertising sector of a social media site. It becomes prominent when considering the impact your Facebook page posts have on user engagement.
Before Growth Hackers optimized social media, clients’ pages were quiet and overlooked. After executing a bold, targeted social strategy, their posts sparked conversations, connections, and tangible growth.
8. Facebook’s Messenger Shift
A while ago, Facebook decided to separate its messaging feature from the main app and launched a new service called Facebook Messenger. There was, however, great reluctance from the audience who thought of the messenger app as an extra burden. Facebook needed to tie its ads services into messenger separately and they wanted their growth to increase on messenger.
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9. Social Media Sharing
Despite all the efforts you make to propagate your company and get the message across, you can only do so much. There are limitations which a company cannot tackle. That’s the time when your customers and your loyalists become your spokespersons. The phenomenon of sharing your message across to other potential customers via online word of mouth is important to consider.
10. Keywords with Long Tails
Most online businesses which have their own website and a blog play with keyword optimization. It is the essence of spreading your company’s branding across to potential customers. Getting your website higher in the search results is essential for attaining maximum clicks on your site, or even getting searched at all. A hack for this is to introduce long keywords.
So, how to use these consumer Internet growth hacks?
A company’s rapid growth is not only applying a hack but a necessity in today’s cut-throat competition. It is a wise wit decision to incorporate innovative ideas to stand out from the crowd. Otherwise, your company will most likely drift into oblivion. This is not just a matter of being successful, rather a matter of staying alive. It is a no-brainer to not incorporate hacks in order to grow your company, because they are a necessity.
There are many growth hacking examples you can get inspired for your brand. But, be careful, you don’t want to just copy-paste a growth hack. You still want to study your market, your target audience, etc… Even if it can give you an advantage if you can code when doing your job as a growth hacker, you also need to know there are many growth hacking tools at your disposition to automate your tasks.
Growth Hackers is probably one of the best CPG marketing agencies because we only focus on clients’ growth. How do we do it? We help startups, small-to-medium business & entrepreneurs drive qualified traffic to their websites and apps, automate their lead generation, improve conversions, increase their revenue and get them a positive ROI in no time.
