Developing a sophisticated business plan is a sizable task in itself, but the real work begins when it comes time to start putting that plan into action. A well-written business plan encourages entrepreneurs and small business owners to lay out their business objectives.
When an entrepreneur puts together a solid business plan, it can help shape what the next steps must be but following it all through effectively is pivotal to the venture’s success.
When you have followed all the said steps after creating a business plan, we have brought some extra tips for you to minimize the chance of loss in your new business. Here is a guide to assist entrepreneurs in navigating their way through the necessary steps to take after creating their business plan.
Do Your Research
If there is one thing you should keep in mind, it is that what you think is a brilliant business idea or concept may already be in the market or offered by the competition. You want to do extensive research of your market, not only your competitors: target audience, top performing channels, trends, best practices, etc. You might be feeling a little research fatigue after creating your business plan, but you must strive to know your market inside-out if you want to succeed.
Before you start taking action, you must determine the best marketing strategy moving forwards. Research which strategy similar brands are executing and how successfully it is working for them. It’s also important to consider what approaches caused previous businesses in your industry to fail and learn from their mistakes.
Whether you use the OGSM model, the classic business plan, SWOT analysis or else, it’s crucial to know that “Knowledge is power”, so the more you understand your industry and what strategies result in both success and failure for similar businesses is your first step.
Test Multiple Marketing Strategies
While your research may give you some clear ideas as to which marketing strategies may work best for your brand, it will likely still take some trial and error to perfect your approach.
There are a variety of marketing strategies to choose from, including social media and email marketing. In today’s digital world, a business’s online presence is typically key to its success, but there are many different approaches within this sector.
Testing a variety of content styles, such as blogs, images, and videos, is a great way to find out what kind of content your intended audience responds well to. Explore new ways to optimize your content and reach your target demographic, including researching what strategies work best to grab and maintain their attention and business.
While social media is a powerhouse for marketing today, there is still something to be said for good, old-fashioned marketing routes, such as door-to-door, local advertising, and email marketing.
Once you have established a mailing list, you can update your recipients with brand news and promotions. Again, make your content engaging, snappy and offer value to your potential customers for maximum effect; just don’t go overboard and bombard them too much; otherwise, you will put them off, and they will likely unsubscribe.
Whichever route you take, keep your content fresh and engaging, and add plenty of value – this could be in the form of tips and tricks, entertainment, or great deal offers. Remember, you are trying to create raving fans that become repeat customers, so give them what they want!
Cultivate a Winning Team
Unless you are venturing out solo to start, you need to cultivate a winning team to support your progress and enterprise growth. Hiring the right team is essential to being able to execute your business plan in the most effective way possible.
Your team needs to consist of people that you can trust and who bring skills to the table that can help to propel your vision forward. While your budget for salaries will inevitably affect who you can employ, it is essential that you take the time to find reliable, responsible staff dedicated to working with you towards your business goals.
Ideally, your team will possess skills that you lack to create the ultimate team for success. Surrounding yourself with people that are experts in areas that you are not is a critical move in successful entrepreneurship. It’s also vital that you make payments towards workers compensation insurance once you take on any staff. As an employer, it is your duty to ensure that you protect your workforce by providing them with a safe working environment and insuring them for any unfortunate incidents.
Do you want to put your business plan into action?
Develop Your Brand
Successful branding is critical to the success of any business; it is the face of your enterprise and should represent everything that your business stands for and offers.
It’s essential to start developing your brand from the get-go. Every facet of your business should be in keeping with your brand, streamlining your marketing presence in a way that is easily recognizable.
Developing a solid brand puts you on the map and can go a long way towards building trust with your customers, leading to repeat business and positive referrals. By remaining on-brand consistently, you let your potential and existing customers know that your brand is trustworthy and reliable and that they can feel confident in what to expect from your products or services.
A successful brand has a life of its own, so take the time to research similar brands in your field and consider what personality you want your brand to convey. It needs to be in keeping with your brand while also being unique enough to stand out from the crowd. Whatever backstory and morals/ethics you stand for can be showcased to personalize your brand and help people to connect to your vision.
Consider Starting a Blog
Establishing a solid online presence is essential for most businesses in today’s highly digitized world. One great way to get your online presence rolling is to start a blog.
Blogging with up-to-date, relevant, useful, and engaging content relating to your industry can be a powerful tool in driving traffic and potential customers to your website. Consistent blogging and engaging with people through social media is an effective way of generating and maintaining lead traffic. You can use SEO tools such as google algorithms to see what works best for your content.
This strategy takes patience, and consistency is vital. Your target audience will gradually come to rely upon and trust your brand and content more once they experience consistency in your posting and the quality of your content.
It is best to create a schedule for content creation and posting, as well as engaging with your online audience. If you have cultivated a team of people to get your business off the ground, you can delegate these responsibilities to the right person.
While the quality and regularity of your content are imperative to your success, the online world is packed with competition, all vying for the attention of online consumers. For this reason, focusing heavily on improving your SEO can make or break your venture’s success. Ideally, investment in SEO should be prioritized once your business plan is finalized and you begin creating content.
Start Networking
Building strong professional relationships can put you in a powerful position for success, so get networking asap. Being able to rely on people for advice, contacts and cultivating reciprocal business opportunities makes networking a worthwhile effort.
You can also consider how you could propel your brand by offering your products or services to persons of influence in exchange for favorable publicity.
Continue Developing Your Product
You only truly know the potential success of your product or service once you start offering it to the public. So, while you may have plenty of confidence in your offering, consumers will soon let you know whether it’s well-founded or not.
Some entrepreneurs can struggle to accept criticism of their product or service and fail to make the necessary changes to succeed. It’s essential to remain open to change and be willing to tweak your offering according to the feedback you receive from your customers. In short, staying flexible is imperative to your success and will show your customer base that you listen to them and prioritize their needs and consumer desires.
Now is the time to implement your business plan.
Commit to Life-Long Learning
The world of marketing and consumer behaviors is constantly evolving, and it’s essential to keep up with the latest trends and winning strategies. For this reason, it pays to commit to never ending learning regarding not only your industry and its related trends, but how marketing strategies are evolving and finding innovative ways to stay relevant.
There has never been more readily available information at our fingertips than the world we live in today, so take advantage of that and learn, learn, learn.
Success leaves clues, so take the time to invest in learning from the experts that have gone before you. Every business venture that has succeeded or failed has lessons to share that can help you to make better decisions for your own business. Utilize all of the online resources, such as books, videos, interviews, and guides, etc., to improve your business knowledge and pick up tips that can propel your venture forward.
Keep a Tight Rein Over Your Finances
When considering how to action your business plan, it is fundamental to assess your financial position and carefully consider how best to use what funds you have available.
Set out a workable budget that incorporates staffing, marketing, and product tweaking, as well as any other overheads and a contingency fund for unforeseeable expenses. The actioning of your business plan can only go as far as your finances will allow, so no winging it – create a solid, sustainable plan and stick to it as closely as you can.
Final Thoughts About What an Entrepreneur Must Do After Creating a Business Plan
So long as your initial business plan is comprehensive, actioning the follow-up steps should be relatively straightforward. Still, this doesn’t mean that it won’t be hard work – but the more open you are to be adapting and remaining flexible and organized, the smoother things should run.
Preparation is everything, which is why this guide focuses so heavily on researching and learning. Starting a business venture will inevitably include some mistakes, but you can glean a wealth of business wisdom from many resources that can help you immensely along the way.
Growth Hackers is an award-winning digital marketing and growth hacking agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners in executing their business plan, driving targeted traffic, generating qualified leads, optimizing their conversion rate gathering and analyzing data analytics, acquiring and retaining users and increasing sales. We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
