Do you ever feel like you are spinning your wheels regarding SEO? You publish great content, but your site doesn’t rank as high as you would like. The truth is, there is no one-size-fits-all solution to ranking on search engines. However, a few key principles will help you rank faster. This blog post will discuss the keyword golden ratio (KGR) and how to use it to your advantage. Stay tuned!
What is the Keyword Golden Ratio?
Keyword golden ratio is defined as: The number of Google results that contain the keyword phrase in the title is divided by monthly search volume, where the search volume is less than 250. Further, the average number of words in the title is 12.5. This ratio is what we call the “keyword golden ratio” or KGR.
Simply said, the keyword golden ratio measures a given keyword phrase’s popularity concerning its monthly search volume. The higher the ratio, the more popular the keyword phrase is. At Growth Hackers, we compare the Keyword Golden Ratio to finding hidden gems in a crowded market: by identifying keywords with low competition relative to search demand, you uncover opportunities that are easier to rank for and still highly relevant.
The golden ratio can help you determine which keywords to target for your website or blog. If you can find a keyword with a high KGR, then you have a good chance of ranking well for that keyword. When the long tail keywords you’re targeting have a low KGR, it means they are not as popular, and you’ll have an easier time ranking for them.
The keyword golden ratio is a valuable metric to keep in mind in keyword research. It can help you prioritize your keywords and ensure you’re targeting the right ones. Whether in SEO, PPC, or content marketing, the KGR can be useful. For any keyword phrase, you can quickly calculate the KGR to see how popular it is.
What are the 5 Benefits of Using the KGR Method?
There are several benefits to using the KGR method:
1. Helps you prioritize your keywords
The KGR can help you prioritize your keywords and focus your efforts on the ones that are most likely to give you results. As the KGR keywords become more popular, you can focus your efforts on other keywords. The search volumes for the KGR keywords will likely rise, so you can get ahead of the competition by targeting them early.
Suppose you have two keyword phrases with the same monthly search volume. One has a KGR of 2, and the other has a KGR of 1. The keyword with the higher KGR is more popular, so it should be given priority. Even if you are running a business with a limited budget, you can still use the KGR to choose the most popular keywords to target.
At Growth Hackers, we’ve worked with a local business operating on limited SEO budgets, and by applying KGR principles to prioritize keywords, they were able to focus on higher-opportunity terms first and gradually expand their reach as their authority grew.
2. Eliminates guesswork
The KGR method eliminates much of the guesswork in keyword research. You no longer have to rely on your gut feeling or intuition to determine which keywords to target. The KGR gives you a concrete way to measure keyword popularity. Like any other metric, it’s not perfect, but it takes much guesswork out of the equation.
At Growth Hackers, we helped a tech client move from guesswork-driven keyword selection to a structured, data-backed approach using the Keyword Golden Ratio, enabling them to systematically evaluate opportunities, track performance, and refine their strategy based on results.
You can start by targeting the most popular keywords and then move down the list as you build up your website’s authority. Make sure you target relevant keywords so you can show topical authority to search engines. Always track your progress so you can see how well each keyword performs. When you see a particular keyword underperform, you can replace it with a new one.
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3. Saves time
The KGR method can save you a lot of time in your keyword research. Rather than spending hours sifting through data, you can quickly identify the most popular keywords in your niche. This allows you to focus your efforts on the keywords most likely to generate traffic. No matter how big or small your website is, time is always a precious commodity.
At Growth Hackers, we use the Keyword Golden Ratio (KGR) to streamline keyword research for B2C and B2B teams, helping them quickly identify high-opportunity keywords and allocate their time toward strategies that are more likely to drive traffic and results.
The KGR method can help you make the most of it. If your website is new, you can use the KGR to find the right keywords from the start. If your website has been around for a while, you can use the KGR to refresh your keyword list and ensure you’re still targeting the right keywords.
4. Improves your chances of ranking
The KGR method can improve your chances of ranking for the keywords you target. By targeting the lowest popular keywords, you’re more likely to rank in the top positions for those keywords. This, in turn, can lead to more traffic and more sales.
At Growth Hackers, we compare the KGR to choosing an easier climb when scaling a mountain: by selecting less competitive keywords, you improve your chances of reaching the top positions faster and with fewer obstacles. While there is no guarantee that you will rank for a particular keyword, the KGR can give you a better chance of success.
5. Use in every search engine
KGR is a simple ratio of monthly search volume to competition, so it can be applied to any search engine. Whether you want to target Google, Bing, Amazon, or another search engine, the KGR can indicate a keyword’s popularity. As many other search engines are starting to mimic Google’s search algorithm, the KGR can be a valuable tool for any search engine optimization campaign.
What are the 2 Limitations of Using the KGR Method?
There are a few limitations to using the KGR method:
1. KGR only measures keyword popularity
The KGR only measures keyword popularity, not keyword difficulty. A keyword may be popular, but that doesn’t mean it’s easy to rank for. You still need to do your research to find keywords that you can realistically rank for. Suppose you’re a small business selling handmade jewelry.
It would be pointless to try and rank for the keyword “jewelry” because you’re up against some of the biggest names in the industry. But you might have a chance at ranking for the keyword “handmade jewelry” if you optimize your website and content for that keyword.
Even if you find a keyword with a high KGR, there’s no guarantee that you’ll rank first for that keyword. Remember, the KGR is just one factor in search engine optimization. You still need to create high-quality content, build backlinks, and do all the other things necessary for good SEO.
2. KGR may not be accurate for all keywords
The KGR is based on data from the Google Keyword Planner, which is only available to people with a Google Ads account. This means that the KGR may not be accurate for all keywords. If you don’t have a Google Ads account, you can still use the KGR, but remember that it may not be 100% accurate.
The KGR method is not foolproof, but it’s a valuable tool that can help you find keywords that are more likely to result in higher rankings. When used correctly, the KGR can help you save time and effort by identifying keywords worth targeting.
How to Calculate the Keyword Golden Ratio for a Keyword
As it is a simple ratio of two numbers, the keyword golden ratio is calculated by dividing the monthly search volume of a keyword by the number of competing pages.
To calculate it, you need data on 2 factors:
- The monthly search volume for a keyword
- The number of competing pages for that keyword
These data pieces can be found using the Google Keyword Planner.
Once you have this data, divide the monthly search volume by the number of competing pages. This will give you the keyword golden ratio.
For example, suppose you want to rank for the keyword “weight loss tips.” When you plug this keyword into the Google Keyword Planner, you find that the monthly search volume is 24,000, and the number of competing pages is 1.5 million.
To calculate the KGR, you would divide 24,000 by 1.5 million, which gives you a KGR of 0.016.
This means that the keyword “weight loss tips” has a KGR of 0.016, considered a good keyword. This means that it’s a popular keyword with relatively few competing pages, which makes it a good target for your SEO efforts. The keyword’s monthly search volume is low in KGR, as the max search volume is just 250. That’s why it helps in ranking.
Of course, the KGR is just one factor to consider when choosing keywords. You should also consider the difficulty of ranking for a keyword and the potential traffic that you could get from ranking for that keyword. But the KGR can be a useful tool to help you narrow down your list of keywords and choose the best ones to target.
What are 6 Other Things You Can Do to Rank Faster on Search Engines?
In addition to using the KGR method, there are a few other things you can do to rank faster on search engines:
1. Publish high-quality content
One of the most important things you can do for good SEO is to publish high-quality content. This means writing articles, blog posts, and web pages that are well researched, thoroughly thought out, and engaging to read. Not only will this improve your chances of ranking well in search engines, it will also help you attract more organic traffic and keep readers coming back for more.
At Growth Hackers, we’ve worked with a B2B SaaS company that struggled to rank with thin or generic content, and after shifting to in-depth, value-driven articles aligned with targeted keywords, they began to see improved rankings and more consistent organic traffic.
Even if the keyword difficulty is high, quality content will give you a competitive edge. Or you may have a better chance of ranking for long-tail keywords related to your article topic. Always try to find relevant keyword ideas that you can target to improve your article’s chances of ranking. Plus, a keyword research tool can help you with this.
2. Optimize your website for speed and mobile friendliness
Search engines now consider how fast your website loads and how mobile-friendly it is when determining rank. So, to rank well, you must ensure your website is optimized for speed and responsiveness on all devices. Suppose you want to improve your website’s speed. In that case, there are several things you can do, such as using a content delivery network (CDN), compressing images, and minifying CSS and JavaScript files. But always remember that speed should never come at the expense of quality.
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3. Promote your content
Just because you’ve published a great article doesn’t mean people will automatically find it. To get eyes on your content, you must promote it through social media, email marketing, and other channels. You can also reach out to influencers in your industry and ask them to share your article with their followers.
By promoting your content, you’ll not only improve your SEO, but you’ll also increase the chances of getting traffic from other sources. At Growth Hackers, we assisted a Fintech company move from publishing content and hoping for discovery to proactively promoting it across multiple channels, ensuring that each piece reaches the right audience, gains traction, and contributes to both SEO performance and overall traffic growth.
4. Build backlinks
Backlinks are one of the most important ranking factors in SEO. That’s because they show search engines that your website is popular and trustworthy. So, if you want to rank well, you need to focus on building backlinks from high-quality websites. There are several ways to do this, such as guest blogging, writing testimonials, and creating infographics.
At Growth Hackers, we guided a manufacturing company build high-quality backlink profiles through strategic outreach, content partnerships, and authority-building initiatives that improve domain credibility and strengthen search rankings over time.
But remember that it’s not just about the number of backlinks but also the quality. Like many other ranking factors, backlinks are a long-term investment, so it’s important to focus on building relationships and producing high-quality content. When the search results are tight, a few well-placed backlinks could be the difference between first and second place.
5. Optimize your website for voice search
With the rise of digital assistants like Siri, Alexa, and Google Home, more and more people are using voice search to find information online. And since voice search is still in its early stages, there’s a good chance that your competitors are not optimizing their websites for it. So, to get ahead of the curve, you need to optimize your website for voice search. This means using natural language and long-tail keywords to make it easier for digital assistants to find your content.
For example, instead of using the keyword “SEO tips,” you would use something like “What are some SEO tips I can use to rank higher in Google?” The advanced google search operator – intitle: can help you find content optimized for voice search. When your target keywords are placed in the title of an article, it’s more likely to appear in voice search results.
6. Use Google Search Console
Google Search Console (GSC) is a free tool that lets you see how your website performs in search results. It also provides click-through rates, average positions, and other useful metrics. This information can be extremely valuable in helping you improve your SEO.
It will show you which keywords you’re ranking for and help you identify any potential issues that may be holding you back. The advanced google search command is one of the most powerful things you can use to improve your ranking. Like many other Google products, it’s constantly evolving, so it’s important to keep up with the latest changes.
Final Words on the Keyword Golden Ratio (KGR)
As we’ve seen, the KGR keyword research is a helpful tool that can be used to improve your SEO. But, as with all things in SEO, it’s important to remember that there is no magic number or the perfect combination of keywords. The goal is always testing and experimenting to see what works best for your website.
Start with the tips we’ve covered in this article, and then continue to experiment until you find what works best for you. Remember, the goal is to provide a great user experience while ranking well in search results. If you can do both of those things, you’ll be on your way to SEO success.
Growth Hackers provides unique keyword research services helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners improve their SEO with the keyword Golden Ratio, increase their productivity, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales.
We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
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