Growing your brand is a critical component of running any business. Whether you’re just starting out as a company or have been in business for many years, you’ll need to work on ways to broaden your reach and create brand awareness. Working on your brand’s reputation and awareness is crucial whether you have a storefront, an online product, or a mix of both.
If you’re running an online business, you may be looking for ways to increase traffic and get new customers. When your company is entirely online, regardless of what product you sell, you have specific considerations.
You likely want to market to people across the country or possibly the world. Still, you may also have a niche market you need to cater to in your branding approach. And, for businesses that have physical stores as well as an online one, it’s just as essential to continually grow your brand and find ways to reach your audience.
While it can be daunting to try and grow your business and compete online, you can follow the advice of others in the field to get valuable insight.
While it might take a bit of work and planning, some practical tips will help you grow your brand online. Keep reading to learn valuable tips for growing your brand, regardless of what you sell or the size of your company.
1. Keep a Consistent Voice
When building a brand, it’s essential to stay consistent with your tone and approach. This can be a challenge as you develop and grow, and you may find your overall brand story changes. If this is the case, you’ll need to make your new approach apparent. It would help to consider re-launching your brand with your updated mission statement and business approach. But, this isn’t something you want to do very often.
Generally, if you want a successful brand, you should stay consistent. You want your customers to know what to expect. While this doesn’t mean the brand should remain static, it does mean that you should try to have a cohesive story and tone.
For example, when you’re writing online content for your websites, such as your web pages and blogs, you want to remain in the same voice. You don’t want some of your copy to sound formal and professional with other posts being casual and humorous. Instead, decide the type of images, copywriting, and advertising approach you will use, and stay in the same realm over time.
2. Focus On Boosting Sales From Your Online Store
If most of your sales are online, or if you’re trying to do better in the online sphere, there are some ways you can focus on boosting sales. Take, for example, a website like Clean Origin. They sell diamonds and jewelry, but you can look at their online website and eCommerce page to get an idea of how to structure your own online store.
One solid word of advice to increase sales online is to offer a unique value proposition to your customers. While this will vary greatly depending on your product and industry, you need to provide something that no other company can. You also need to make sure this value is apparent in your marketing and content.
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3. Update your Social Media Approach
If you’ve been in the world of online branding and marketing for a while, you know that social media has been important for many years. However, social media strategy is always a dynamic thing. As platforms come and go and algorithms change, you have to adapt continually to the times.
What works best for one type of business might not work best for another. Because of this, it’s important to take your social media approach seriously. Consider working with experts and agencies if you need to gain experience in this area.
It’s vital to work with individuals who are aware of current social media trends and understand best practices. For example, you don’t want to just occasionally post to Facebook. These days, you’ll have to be savvier and know more about newer options like TikTok.
4. Ensure your Website is Optimized
Along with your social media marketing approach, you also need to have a solid overall content marketing plan. Optimized content is a big part of internet marketing for any business and brand. If you’re new to this side of things, it doesn’t hurt to brush up on some SEO basics, such as:
- How to include useful internal links and authoritative outgoing links
- How to implement keyword phrases without keyword stuffing
- How to write high-quality content that’s easy to understand
- How to utilize images and alt text throughout your website
Overall, you’ll want to build a website that is well-written, authoritative, and useful to your potential audience. But, while this overall strategy is good, you should still know some basic best search engine optimization practices.
These include how to incorporate keywords and how often to post blog pages. With an optimized website, you’ll be able to reach more people and increase your online presence.
5. Ensure Top-Quality Customer Service
While you might not think of customer services as relating to your brand presence online, it’s a huge component. How your customer views you, talks about you, and relates to you will significantly impact your company’s success.
If you want to build positive brand awareness, you need to keep your customers happy. Nothing will ruin a good company faster than a bad reputation. So, you don’t want bad customer service to tank your brand’s name.
Instead, focus on improving and perfecting your customer relations and service approach. Work with the proper teams and employees to ensure consistency across the board in how your clients are treated.
On another note, you could consider utilizing digital coupons on eCommerce, to not only encourage (repeat) purchases but also enhance customer relations.
6. Consider Adding A Chat Option For Your Website
If you’re large enough to have an eCommerce site, you might want to add some sort of chatbot. While you might not be able to afford to hire people to chat online all day, a chat service can be automated, so look into these kinds of software to see if any can work for you.
These chatbots serve two significant purposes.
First, they help funnel out simple questions and requests. This makes it simpler for your team to address problems and avoid basic questions that are easy to answer with AI.
Second, these chat services help customers get immediate help. While more complicated inquiries might require a bit more time to figure out, many customer concerns and issues can be solved immediately with the chatbot. Overall, this can keep customers happier and lead to a better brand reputation.
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7. Consider Video Features
Customers today are accustomed to video content online. With places like TikTok and YouTube being so successful, it makes sense to leverage some of these approaches for your own brand. Consider adding informational or entertaining videos to your website; you just want to ensure that they match your branding.
Many individuals prefer to watch a video than read something, so offering both options will help you reach more people. Video marketing might be new to some companies, but it’s worth looking into the benefits. If you’re not super accustomed to video marketing strategy, consider doing a bit of a crash course online or reaching out to video marketing experts.
8. Keep a Blog
It’s crucial for your brand to add a blog to your website. And, if you have one already, ensure you are following good blogging practices such as:
- Posting on a consistent schedule
- Staying in the same tone and voice
- Including images with alt text
- Providing quality content that’s relevant to your customers
- Using good SEO practices in your blogs, such as keywords and locations
- Adding a few pictures throughout the post to keep customers engaged
- Writing in easy-to-read ways and splitting up large blocks of text
Blogs help provide helpful information related to your brand, and this will add value to your current and potential clients. Also, blog posts are a great way to keep your website relevant in the eyes of Google and other algorithms. So, these days, you don’t want to just create a website and then never post to it again. Even smaller brands and businesses can benefit from an ongoing blog related to your brand and industry.
Wrap-Up On Ways to Grow your Online Brand
If you’re looking to reach more customers and grow the reputation of your brand, the above tips will help you get you there. While implementing so many aspects can seem overwhelming, you might only need to do some of them. Most likely, you’re already using many of these approaches, so you’ll just need to make some additions or adjustments here and there.
But, refocusing your overall brand and marketing strategy can go a long way to increase brand awareness and build a positive name for your organization.
Growth Hackers is an award-winning account-based-marketing (ABM) agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners grow their online brand, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales. We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
