Top 7 Ways To Use Growth Hacking With Emails | Email Marketing Growth Hacking Techniques Revealed

4. Gamify

Gamification is another excellent growth hacking trend worth applying to email marketing.

This technique is already used widely across social media marketing channels alongside branded hashtags but less so in email campaigns.

It’s time to change that!

Before one of our mobile app clients started to work with Growth Hackers, emails were static and uninspiring; after gamifying their campaigns, this mobile app publisher saw higher engagement, increased subscriptions, and more active participation from their audience.

Gamification and interactive emails can help you raise awareness, increase engagement, and connect actively with potential consumers. There are many ways to implement gamification in emails, including:

• Countdowns: Give people a set amount of time to complete a task.
• Progress: Ask consumers to track a specific progress activity.
• Leaderboards: Create an interactive game and report winners via an evolving leaderboard.
• Raffles: Invite readers to enter raffles to win unique prizes.
• Surveys, tests, or quizzes: Have people complete surveys, quizzes, or tests in exchange for the chance to win a prize.
• Contests: Have consumers enter a unique game, like a caption contest or a photo contest (e.g., of one of your products in action).

Use the email to introduce people to the “game” you’re running, give them the relevant information, and provide the link or other platform they need to participate. You can also cross-pollinate with social media, promoting your game on all fronts.

Here’s an additional pro tip: Give entrants who are email subscribers extra chances at a win. For example, once they subscribe, they can get an extra raffle ticket.

You can thus also use this tool to grow your lists.

5. Use Segmentation And Personalization

Segmentation is critical to writing emails that are relevant and timely to the consumer.

Growth Hackers has helped an e-commerce client use segmentation and personalization to send highly targeted emails, driving stronger engagement, repeat purchases, and long-term loyalty.

You can tailor segmentation according to the different stages of the customer journey in the sales funnel, from generating awareness to concluding a purchase.

Say a new visitor to your website has just signed up to your email list. They aren’t yet in your database, making them a potential new lead.

You can send out a tailored email to this segment of people, providing them with a discount code for their first purchase.

Here’s another example: You have a customer who has already completed a transaction. Now, you want to transform them into loyal returning customers.

You might send a different email to this segment, thanking these users for their purchase and inviting them to refer a friend and get a discount on a future purchase.

You can also make use of personalization using segmentation data.

This allows you to communicate individually, using details like the individual’s name, gender, purchase history, geographical location, and how often they log onto the website. To segment your client base with email marketing, you can also use the RFM analysis.

Personalization is a step more advanced than segmentation. It gives the impression that your brand is addressing the reader directly as a unique individual. For instance, if a person consistently buys swimwear from you, you might target emails advertising these products. When running email marketing campaigns for a startup or a small business, never underestimate the power of personalization.

Segmentation, A/B testing and personalization can work together so do not hesitate to combine those for your campaigns.

6. Build Topic Clusters

You probably already use topic clusters in your general content marketing strategy. Traditionally, a topic cluster refers to a group of interlinked web pages consisting of a pillar “parent” page and more in-depth subtopic clusters.

These clusters and various subpages are interconnected via relevant hyperlinks, which improve search engine optimization, or SEO. You can also apply this concept for growth hacking in email marketing.

Think of Growth Hackers as an architect for your content: designing topic clusters that guide readers seamlessly through your emails and website like a well-constructed building.

How do you do it?

Listen to customer and prospect conversations using a tool like Avoma to understand the common objections and to understand the right sales pitch. Use that context to plan out a series of emails that comprises a single topic cluster.

You might assign one topic cluster per month, for example, and have four emails (one per week) sent out to build that cluster. Each email will have unique content, but they will all be interrelated and pointing towards that single topic.

This is an effective strategy for a few reasons.

• First, it allows you to tell a story over an extended period. By planning the series of emails, you can sketch a narrative, creating a cohesive story that will engage and excite readers. This is more compelling than simply bombarding users with one unrelated, random email after the next.
• Second, this allows you to point readers back to your webpage consistently. You can drive traffic to your site, which will, in turn, increase SEO.

Then, with your webpage also adhering to topic clusters, you can keep visitors on your site longer, directing them from one page to the next in a logical manner.

There is no doubt that creating topic clusters and pillar pages will help your boost your search rankings and organic traffic. So, if you didn’t start working on those 2 proven content marketing strategies, you should definitely start today!