Are you struggling to increase your product sales?
In today’s digital and highly-competitive business world, many businesses find it increasingly challenging to get enough sales to spearhead their growth and multiply their bottom line. This is especially true for those dealing with products.
Better yet, selling is often a multistep process that requires a combination of various steps and strategies, including promotion and marketing. In most cases, sales suffer if something is amiss throughout the entire process.
Thankfully, there are many ways to skyrocket your sales fast, sometimes without even spending an arm and a leg while at it. From providing discounts to enhancing your products, ensuring clear and concise information regarding what you’re selling, and streamlining your market strategies, the list is rather long.
All the same, your main focus should be on winning new customers, keeping the existing ones, and attracting repeat purchases from your customer base.
So, whether you run a brick-and-mortar store or sell your products on an e-commerce platform, below are eleven simple tips and tricks you can use to increase your product sales effectively from today!
11 Easy Tips to Boost Product Sales
1. Leverage Influencer Marketing
Influencer marketing, where the reach of your product is extended by influencers in your niche on social media, is one of the most powerful ways to grow your sales.
You’ll be reaching out to a bigger target market, which will be a boon to your sales. Basically, you pay the influencer a fee to post on his/her social media platform about your product.
Influencers can be well-known artists, comedians, local comedians, or celebrities with a mammoth following on social media.
2. Use Promos, Offers, and Discounts
Using promotions, offers, and discounts basically makes your products available at lower prices, sometimes even below the price you have set. And to be honest, who doesn’t love saving a few bucks or getting something extra on their purchases? Discounted offers and promotions are among the most effective ways to skyrocket your sales within a short period of time.
Promos can be easily set and managed in a dedicated campaign that is based on the buying patterns of your customers. The same applies to discounted deals and offers. You can also promote these deals on various platforms online, including social media, your website, eCommerce platforms, or even blogs with a huge viewership that allow ad space.
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3. Make the Buying Process Easy for Customers
As mentioned earlier, getting customers to commit to your product or service requires a lot of attention, time, and effort. According to research, a lengthy and confusing buying process is among the reasons 69% of shoppers abandon shopping carts when making an online purchase.
For this reason, make sure that the buying and checkout process is very easy and on only one page if possible.
4. Include All Important Product Details Buyers Will Need on Your Listing, e.g. for Auto Parts
Being knowledgeable about your product is key to selling it. As a matter of fact, more than 80% of shoppers research online before making a purchase decision, meaning that you need to present your product properly on your website and/or eCommerce platform.
What this means is that all the relevant details about your product should be included in your listing, such as the manufacturer’s name, product type, listing price, size, warranty, delivery time, and brand, among others. And most importantly, make sure that you provide a clear and concise explanation of the features of your product.
Let’s say you’re selling auto parts on a platform like eBay. Your customers will need to make sure they’re buying the right product. They’ll start by using something called Parts Compatibility Listings on eBay to find the vehicle parts they need based on their specifications like brand, model, year, and so forth.
As the seller, this makes it wise for you to understand your eBay fitment options so the data is appropriately included in each of your listings. It’s a great way to minimize inventory errors, list more products, and streamline your customer’s purchase experience enough to improve sales.
5. Use Data to Guide Your Marketing Strategies
Data is gold for marketers in today’s world. It helps inform your sales strategy. Data is basically anything raw information that can be used to inform your decision-making processes and help you determine the marketing strategies that will work best for you and your business.
The best part is that there are many tools out there to help you collect and analyze data related to your target customers and market niche.
You can, for instance, use tools and external sources like Salesforce, Google Analytics, or MailChimp to better understand your customer demographics, conversion rates, and so on. But you can’t rely solely on the tools to guide your marketing strategies, so you also need to use your own instincts.
Every marketing strategy or plan needs to have a foundation and the better you know your market and what your competitors are doing, the better decisions you will be able to make.
6. Incorporate Ongoing Product Improvements
There are some products that you’ll always need to update as they’re replaced or older versions get outdated. However, this is not often the case for all products, plus some products are practically maintenance-free.
For this reason, offering ongoing product improvements rather than one-time product upgrades will benefit your business a lot more in the long run including improving sales. It gives you the chance to continue adding value to your product and provide customers with a better experience.
If done well and incorporated early enough, there’s a good chance your existing customers will keep checking out your website or online store for new arrivals and improvements in your product range, especially for the items they have more interest in.
7. Keep Your Pricing Simple and Constant
Price is king, and this is why many businesses go overboard and offer promotions trying to boost sales. However, the sad truth is that if your pricing is too complex, customers are more likely to be put off.
Rather, it’s better to keep your prices simple and constant, because while offers and promotions can increase your product sales, customers will keep comparing prices and switch brands if your pricing is too complicated and changes frequently.
8. Create an Easy Return Process
If you run an online store, it’s critical to keep your customers happy. Some of them might have been unhappy with their last transaction and can be expecting a refund.
If and when a customer finds that what they purchased is not what was delivered, or the item had certain defects, there should be a simple return policy in place geared to making the customer’s return process as smooth and convenient as possible.
If this isn’t the case, many customers might shy away from buying your products. Return and refund policies are among the things that increase trust and give customers confidence in a brand. Improving on this area can go a long way in helping to increase sales.
Incorporate our tips to increase your product sales now!
9. Get Reviews and Testimonials from Customers
While they’re still considered optional, you should definitely ask your existing customers to share their positive experiences with your brand or your products on various social media platforms. This helps build trust among your customers and if done properly, it can even help to increase sales by a significantly decent margin.
Last but not least, take advantage of the fact that online review sites, like Yelp, allow you to get real, first-hand accounts of customers’ encounters with your brand. These reviews help you create a long-term customer base that will not only help you identify the needs and pain points of your current customers but also guide your future marketing strategies.
10. Provide Incredible Customer Service
The same number of satisfied customers doesn’t guarantee you will find another customer. It doesn’t even give surety that a customer will come back for more, or that they will refer you to their peers. But excellent customer service will make it more likely.
There are always exceptions, but customer service levels can be assessed through several measurements like response time, breadth of product range, responsiveness, service quality, support, and even transparency.
All these measures of customer satisfaction can be upscaled to create exceptional customer service, which is one of the best ways to ensure that you keep your customers coming back for more.
11. Use Social Media Wisely
Social media is undoubtedly one of the best tools you can use to create brand awareness, promote sales, and acquire new customers.
Ranking among the top 20 best social sites for business, Twitter is one of the several social networks that thousands of businesses around the globe are using to increase leads and improve conversions. Of course, the likes of Facebook, Instagram, Snapchat, LinkedIn, and TikTok are not to be overlooked.
However, there are rules to social media etiquette and you need to be aware of the various restrictions, especially on social sites like Twitter and Facebook. For instance, you might want to avoid being overly promotional when interacting with customers.
While it’s okay to make ad posts, it’s also wise to avoid chipping into other people’s conversations just to promote your products or brand. Bad-mouthing your competition could also hurt your business in the long run, so it’s best to avoid these.
The point is, there are many ways to skyrocket sales via social media, from posts on your business profile to offering customer service, and even investing in social media ad campaigns.
Closing Thoughts About Increasing Your Product Sales Fast
At the end of the day, the growth and survival of any business are determined by its profitability and sustainability. To entrepreneurs, this often means devising several ways to reach more customers and drive more sales.
The above are just a few of the many tricks you can employ to increase product sales for your online or offline business. More often than not, these tricks work best when used together.
Growth Hackers is an award-winning digital marketing and growth hacking agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners boost their product sales, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase productivity. We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
