Brand recognition is about enabling your customers and potential customers to correctly identify your brand based on multiple factors. Things like the colors you use in your logo and marketing campaigns, the music you play in video ads, and the design of your packaging can all contribute to brand recognition.
The idea is to make your brand so identifiable that it’s automatically remembered by consumers; just like people only need to see the Golden Arches to know the M indicates McDonald’s. While it can take time to increase brand recognition, by following these simple hacks, you can begin growing brand recognition for your company in no time at all.
1. Create a Strong Brand
To grow brand recognition, you need to have a strong brand in the first place. That means coming up with a superb logo that suits your company and industry, identifying a color scheme to use on your website, in your marketing campaigns, on your packaging, and so on, and using the right imagery.
For instance, you could make your brand stand out by using black and white photos that contain a pop of color. If you sell beer, you could create a black and white photo of a party with someone holding your branded beer aloft. The beer could be incredibly striking with an amber-like color when the rest of the picture is in black and white.
Also, it could be helpful to hire a UX designer so that you can create professional website branding and get a foolproof data-driven strategy for your products.
You need to develop a strong tone of voice, too. The words you choose can affect how well you communicate to consumers, and that can be just as important as the visuals and colors you use.
When you use a strong tone of voice that matches your slogan, tagline, and target audience, your brand can stand out from the crowd and soon gain recognition.
At Growth Hackers, we helped a fashion store build a strong, cohesive brand by aligning visual identity, tone of voice, and user experience, ensuring consistency across touchpoints so that brand recognition improves and audiences could quickly understand and trust the value being communicated.
2. Double Down on SEO
To grow your brand recognition, you need to double down on your SEO efforts. Hopefully, you’re already using relevant keywords in your content to drive your content up search engine results. But you can do more to improve your SEO.
At Growth Hackers, we see SEO like planting seeds across a wide field, where each optimized page or blog post is an opportunity to grow visibility, and over time, these efforts compound to create a steady stream of inbound traffic.
For example, you could start a blog on your website that answers questions that consumers commonly have about your types of products.
For instance, if you sell makeup, you could write blog posts, filled with appropriate keywords, entitled things like “Where to Buy Quality Makeup” and “What Makeup Is Best for Women with Sensitive Skin?” You’ll then be able to get your brand in front of more people.
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3. Place Paid Ads
An easy way to get your company noticed and grow your brand recognition is to place paid ads. Of course, placing paid ads is also about getting potential customers to purchase your products. So, paid online ads are great for both increasing sales and growing your brand recognition.
Just make sure you place ads on sites that cater to your target audience. At Growth Hackers, we’ve worked with a B2B SaaS company that struggled to gain traction organically, and by introducing targeted paid campaigns, they were able to quickly increase awareness, attract qualified leads, and accelerate early-stage growth while building brand recognition.
4. Up Your Social Media Game
One of the best and simplest hacks for increasing your brand recognition is to up your social media game. Make sure you’re on all the latest and established sites that your target market uses.
Then, post informative, fun, or eye-catching posts on a regular basis and engage with your followers. Posting regularly and consistently is the key.
At Growth Hackers, we assisted a Fintech startup move from irregular, low-impact posting to a consistent, strategic social media approach where content was planned, engaging, and tailored to the target audience, resulting in stronger visibility and ongoing audience growth.
5. Partner with an Influencer
You can get your brand known by a lot more people a lot more quickly when you partner with an influencer. At Growth Hackers, we’ve seen brands accelerate awareness and reach times and times again by collaborating with influencers who already have established trust and engaged audiences, allowing companies to tap into new segments and scale visibility more efficiently.
You’ll need to find the right influencer, as you need to get your brand in front of your target audience, and you’ll need to find someone at the right price. But an influencer could help you take your brand to the next level.
6. Post Guest Blogs on Relevant Sites
We already mentioned how writing your own blog could help you to improve your SEO and thereby enable you to grow your brand recognition. But you could also consider guest blogging.
That means writing blog posts, which include links to your online content, and pitching them to online publications.
At Growth Hackers, we view guest blogging like being invited to speak at someone else’s event, where you gain access to a new audience that already trusts the platform, allowing your message to carry more credibility and reach.
The first step is to research websites and online platforms that post blogs and publications related to your industry.
Begin by searching for relevant keywords and things like “guest post guidelines” to find the right sites that accept guest blog posts.
There are also some platforms like MyBlogGuest that can help you more easily find sites that will consider publishing your guest blog.
Before you write and pitch, check the content, comments sections, and social media channels for each site you’re considering pitching to in order to brainstorm ideas for content, write your blog post in a way that suits the platform, and pitch it in the best way.
Also, make sure you read each site’s submission guidelines and follow those guidelines carefully.
By writing guest blog posts, you can gain an entirely new audience and rapidly expand your brand recognition.
7. Begin a Referral Program
Coveted word-of-mouth marketing can quickly help your brand to become well known by more people.
At Growth Hackers, we’ve worked with a skincare brand that relied heavily on paid acquisition, and by introducing structured referral incentives, they were able to tap into their existing customer base, generating more organic growth and lowering their overall customer acquisition costs.
One of the most effective ways to achieve that is to begin a referral program in which your best customers become brand advocates.
When you give some of your existing customers something in return for referring their friends and family members, such as a 20% discount on their next purchases, you can steadily increase your reach and get more people to know about your brand and your products or services.
And when referrals are friends and family members, they’re likely to trust the person that recommended your company. In turn, that enables you to make more sound conversions and generate more sales.
Mobilizing your best customers to act as brand ambassadors is a great way to spread awareness and earn new customers, so don’t neglect this method of growing your brand recognition.
8. Host a Podcast That’s Relevant to Your Industry
If you have a natural presentation style, starting and hosting a podcast could be an effective way to extend your brand’s reach and get your company known by more people; especially when your podcast provides valuable information related to your industry and has guests that people want to hear speak.
For instance, if you sell beauty products, you could create podcast episodes in which you talk about the science behind different serums or invite guests with professional knowledge to talk about innovative ways to apply makeup.
By considering which areas your company is an expert on and by inviting guest speakers to talk about things that will interest and engage your audience, you can soon increase your audience numbers and, in turn, grow your brand recognition.
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9. Get Featured in Industry Publications
If you can get your company featured in publications that serve your specific industry, you can quickly grow your brand recognition.
However, it can take time to find publications that are willing to feature you and your products or services.
You’ll first need to grow your brand to a certain level, by ensuring you put out a steady stream of valuable content on your social media sites, your website, and elsewhere on the web, in order for major well-known industry publications to consider featuring your company.
But once you’ve put in the leg work, there’s no reason why you can’t get featured in publications that can potentially put your brand in front of thousands of readers who could potentially become your customers.
By demonstrating that your brand has something that publications’ readers will love hearing about and engaging with, you stand a better chance of getting your foot in the metaphorical door and being featured in those industry publications.
10. Grow Your Offline Brand Recognition
While most of your brand recognition efforts will be centered around online strategies, you shouldn’t overlook offline brand marketing.
For example, placing posters or billboards in relevant places can be a great way of getting your brand name out there. You could also post ads in magazines and newspapers.
Furthermore, it can be a good idea to include a QR code in your offline marketing materials to make it easy for people to visit your online landing pages and learn more about your company and your products or services.
Just make sure that your offline brand recognition strategies are suitable for your industry. For instance, there’s no point in placing an ad in a magazine that caters to the beauty market if your brand caters to the industrial equipment sector.
But as long as you choose your offline strategies carefully, it can be a great way of quickly expanding your brand recognition.
Summing Up How You Can Easily Grow Brand Recognition
In premise, growing brand recognition is simple. You just need to continually get your company known by more and more people.
But to be successful in your brand recognition strategies, you need to ensure that you adopt the right methods for your specific company and industry.
By using the above hacks, you can easily grow your brand recognition. In turn, that will enable you to take a chunk of your market, get your products or services in front of more people, and increase your sales and profits.
So, to recap, consider doing the following things to enhance the recognition of your brand:
- Create strong branding.
- Double down on your SEO efforts.
- Place paid ads in relevant places.
- Up your social media game.
- Partner with an influencer relevant to your sector.
- Post guest blogs on relevant sites.
- Begin a referral program.
- Host a podcast that’s relevant to your industry.
- Get featured in industry publications.
- Grow your offline brand recognition
Growth Hackers is an award-winning affiliate marketing agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners build a strong brand recognition, increase their productivity, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales.
We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
