Outsourcing means the right balance in content creation that will not cause any burden on you, and a team of professional content creators will help you.
Content is a huge part of marketing and is the most likely way to attract visitors. It’s very difficult to choose the right writer from a chunk of talented people.
Without having great and engaging content, your visitors are likely to click off your website and look elsewhere.
Writing content is important, but with so much content being created every day, it can be overwhelming to create engaging and informative content.
As a blogger, you might be a great writer, but it can be challenging to keep up with the demand of writing, or you are a startup that needs content written or an enterprise that needs a complete content marketing strategy.
That’s where outsourcing comes in. Outsourcing your content writing is a relatively new trend, but it is fast-growing and has many benefits for both companies and writers.
If you’re still on the fence about whether to outsource your company’s content needs, here are some reasons why you should take the plunge:
First Things First: What is Outsourcing?
The practice of outsourcing means hiring a third party (freelance content writer or content service) outside a company to perform services traditionally held by the company’s employees.
Outsourcing is generally conducted as a measure to reduce costs but also to bring experts in their fields.
#1. You Get More High-Quality Content
Hiring a team of professional writers who specialize in your niche allows you to publish more content more often.
This means you’ll have a tremendous amount of valuable information to share with your target audience, which can help build loyalty.
This will make your audience happy. They will certainly perform a specific action on your website and come back for more great content.
Thus, choosing the right writer will create more engaging content and improve your content strategy to help your content rank in search engines.
#2. Your Blog Gets a Boost
Many companies choose to outsource their blog posts because they don’t have the time or resources to create enough quality blog posts in-house.
Outsourcing blog content can help increase your website traffic, generate more leads and improve your search engine ranking at the same time.
Skilled writers are aware of the right word count, and there will be little to no grammatical errors if you choose potential writers that are team members of a digital marketing agency.
#3. You Will Save Time And Get The Chance to Devote to Other Aspects of Your Business
When you hire an expert from outside the company to write your content, you can focus on other areas of work.
You will not have to spend time scouting for resources or training your in-house team to do this job.
This will save a lot of time, which can be utilized in developing your core business functions.
It helps businesses save time and pay attention to other important things like branding and audience engagement.
In fact, it has become so popular that many marketers prefer outsourcing their content writing needs to freelance writers and agencies that can handle it.
Hiring a freelance writer can also give you a fresher and better perspective on your own business.
Since the writer is coming from the outside, they will be able to give you an objective view of your company, which can be very helpful in making decisions.
They will also be able to suggest ways in which you can improve your perspective on your business.
You need to try outsourcing your content to a content writing service once so that you will know the good things you can enjoy while being less occupied.
All these things will give you time to do your best in your business, and hence you will be able to grow your brand!
Do you want to outsource content writing and attract more visitors to your website?
#4. You’ll Save Money – Outsourcing Content Writing is Cost-Effective
Outsourcing content writing can be cheaper compared to what hiring in-house writers costs because you don’t have to pay content writers big salaries or benefits like health insurance, vacation, you name it.
Also, hiring content writers outside your business is cheaper because you do not have to pay those writers monthly or weekly transportation allowances for commuting to and from work.
Writing services or individual writers charge reasonable rates for quality work, which makes this service very cost-effective.
The best part is that you don’t have to pay extra for training or any additional resources required by in-house writers. You won’t regret outsourcing content writing, I promise you.
#5. Consistent Publishing of Engaging Content
When you are giving your content writing work to someone, you will know that it helps a lot in getting the work done consistently.
Sometimes, people who are doing content writing on their own burn out because of the other work they are doing. In this way, they might not get consistent work.
But outsourcing your content to a pro writer or writing service provider will help you produce content regularly.
Your content publishing frequency will be recognized by the Google algorithm as a very good thing. It’s a usual thing that bloggers who post great content consistently get more engagements and traffic than those who don’t.
It’s very important to outsource work if you are not free and will not be able to maintain the content production frequency.
#6. You Work With Different Writers
Precaution is always better than cure, so it’s a good idea to have a few different writers working on your content.
This will help you to avoid any plagiarism issues and also ensure that you have a variety of voices and styles working on your website.
It’s also great for building relationships with different writers, which can come in handy when precaution is always better than cure, so it’s a good idea to have a few different writers working on your content.
We’re not saying that you spend a lot of bucks on outsourcing different writers, but on average, you have to try 4-5 writers at once. This thing will help you see what the other writers can offer.
It might be possible that 2 writers can provide you with better work than a single writer. So, it would be very good that you hire at least 1-2 writers so that your work is always in inflow.
This thing has the added advantage that you will be able to regularly post new content and will be able to update your blog.
Precautions to Take When Outsourcing Content Writing to Freelancers
If you’re a small business owner, entrepreneur, or digital marketer, you may be considering outsourcing content writing for your website.
Great content is an asset to any company, but not every business has the resources to hire a full-time writer.
The Internet has become a great way to find good remote employees. It is easier than ever to outsource work, especially when it comes to writing.
When looking for a freelancer to write your content, it’s important to avoid falling victim to low-quality work.
Outsourcing content writing doesn’t mean you can outsource quality control. Before handing over the reins and letting someone else manage your brand’s voice and content writing generally, take these precautions:
1. Be specific in your content brief
The more detailed content briefs are, the less likely you are to get back a piece of writing that doesn’t fit your needs.
If your freelancer knows exactly what they need to write about, the tone of voice they should use, how long their piece needs to be, etc., it will be easier to avoid getting back content that falls short of expectations.
2. Provide the keywords you want to rank for and other SEO requirements
After completing your content strategy and researching keywords in your niche, provide your writer with a detailed document that includes your topics, keywords, number of headings, paragraphs, and keyword frequency.
The word count for an article varies depending on the keyword, so tell your writer how long an article should be (word count) based on your SEO tool.
Tell them to include an adequate number of images, highlight important words and sentences, use short paragraphs, and use a more active voice to improve the readability of their articles.
Most freelance writers understand how to conduct keyword research; if you’re lucky, you will get a versatile writer that will handle everything, and you won’t have to worry about it.
3. Should I hire a writer or a team of writers?
You need to decide if you want to hire one person or if you’d like to hire a team of writers.
There are pros and cons to both sides. If you’re looking for a quick turnaround time, then it’s best to hire a team of writers so that your work gets done right away.
However, if you want your content to be original and interesting, then it’s best to go with one person.
But, if you have bulk work that needs to be delivered in a short time, multiple writers can help you achieve the goal. Thus, we always recommend that you can have 1-2 writers in your team.
4. Don’t hire cheap writers. Hire good writers at a fair price
Pay your writers well. The average cost of hiring freelance writers depends on the topic and type of article you need to be done.
Companies typically pay between $50 and $100 per 1,500-word great quality blog post.
A writer that knows what they are doing will never charge a ridiculously low amount.
If you pay rubbish, you get rubbish. It’s important to plan on paying a writer well for the work that needs to be done.
If you’re paying $5, for example, for a 500-word blog post or article, what you’ll get is a hastily written piece of content.
The cheap writer has to survive. That work will be done as quickly as possible and probably not at all well.
Publishing poorly written content actually leads to you losing leads instead of gaining them.
Now is the time to outsource content writing and propel your business.
Bonus: Where Are The Best Platforms to Outsource Content Writers?
Since you now know why you should outsource content writing, you will definitely need freelancing platforms to search for great freelance writers.
You don’t need to ask Google another question for now! I have carefully picked the best freelancing marketplaces, and they are as follows:
Fiverr
Fiverr runs on the principle that the price of gigs starts at $5. Fiverr is fast and inexpensive, and they don’t limit their service offerings to any specific area.
You can get virtually any service on Fiverr, including content writing, so it’s a good place to find skilled freelance content writers.
Upwork
Upwork is one of the most well-known and largest freelancing websites.
They work with a diverse range of industries, including web design and programming, as well as marketing, accounting, administrative services, and content writing services.
However, keep in mind that professional freelance content writers and freelancers generally charge more on this platform.
You can use Upwork if you want a one-of-a-kind platform and don’t mind the cost.
Freelancer
Compared to other freelancing websites, Freelancer is more formal and business-oriented.
Freelancer offers you the opportunity to hire professionals to do various business tasks, including writing content!
Use Freelancer if you run your business strictly and want to ensure jobs are done, on time, in a professional manner.
PeoplePerHour
On PeoplePerHour, it is easy to find intermediate freelancers with experience in programming, copywriting, graphic design, or content writing.
It is a good option for small businesses that don’t have the budget to hire top-tier talent but are still interested in finding freelancers for a variety of services.
Guru
Freelancer and Guru are similar in that both concentrate on high-end business services; therefore, Guru is an excellent resource for businesses to find freelancers with different skills and freelance content writers with specializations in different industries.
For businesses that heavily need freelance writers regularly to write content for blogs, news sites, etc., we recommend Guru.
WriterAccess
WriterAccess, as surprising as it may appear, specializes in writing work. Writers from New Zealand, South Africa, the United States, Australia, Canada, and the United Kingdom can be found on WriterAccess.
WriterAccess has special measures in place to certify its freelancers, so you won’t have to worry about your writing projects being handled by amateurs.
Closing Thoughts About Outsourcing Content Writing
Our final thoughts on outsourcing content writing. Many companies find it easier and more convenient to use a third-party business for this type of work.
The best ones specialize in their niche and can offer high-quality services without failure.
Through outsourcing, businesses can save themselves a lot of hassle, along with the significant financial investments that would be required to maintain an in-house team of content writers.
There’s also plenty of satisfaction to be found when outsourcing as well.
If you are still on the fence after reading this wonderful piece, I will free my legion of centipedes from their jar so that they will crawl on your face and cause you to fall from the fence. I will do that on a serious note.
Growth Hackers is one of the leading content marketing agencies helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners attract visitors to their websites through outsourcing content writing, generate qualified leads, optimize their conversion rate, analyze data analytics, acquire and retain users and increase sales. We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
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