Finding ways to get clients can be a difficult task sometimes. What about the market’s competitiveness and the creativity required to stand out among several attractive businesses?
So you are promoting a product or service to attract new clients, but what happens when you have run out of resources and don’t know what else to do to get potential customers interested in what you are offering?
Here’s where we come in handy. We’ll give you seven tips on how to get new clients and how to carry these tips to your everyday dynamic at work so that their usage will be organic and result in happy clients through effective strategies.
Agencies and Clients Growth— Is It Difficult?
This question might sound obvious to you, but the truth is that many marketers globally state that one of the biggest challenges they face is getting potential clients and maintaining the growth they have.
Client growth relies on several factors, including SERPs (regarding digital marketing agencies) and the state of the market itself. SERPs (Search Engine Rankings Page), as you probably know by now, are an ever-fluctuating ranking that search engines have, which means that while you might be at the top today, you could have gone down by three or five spots next week.
On the other hand, if you own a smaller agency, you might face challenges like oversaturated social media channels by big agencies. Small business owners struggle to find new clients and get on their radar. Many of these owners try to find clients by going head-to-head with their larger competitors, which results in a frustrating practice, as it can be hard to stand out next to a giant.
Another challenging aspect is the ranking of target keywords and optimizing SERPs. While these are evident practices, it can be hard to rank on search engines through keywords, especially if the ones ranking above you are popular, well-loved agencies.
However, all these challenges do not mean you cannot find and work with your ideal clients. There are things you can implement to help you attract new customers, as well as keep your current clients with you. If you use these strategies wisely, chances are you will see a significant boost in your clientele.
7 Ways to Get More Clients
The world has changed, and we all know that. Gone are the days of relying on cold calls only. With the modernization of life came the change in how we promote our businesses. Social media platforms, for example, play a big part in promoting agencies. Also, making sure your clientele grows involves more than finding new clients. It requires you to know how to make this happen, and we’ll show you more about it here.
1. Create Content for your Target Audience
This strategy can be one of the best ways to find clients. Creating niche content for your targeted clients can be an excellent way to get customers.
By creating niche content you’ll show prospective clients that your agency is reliable, as it will show you are acquainted with the topic they are searching for a solution or service for.
Likewise, here are a few tips you can implement to carry on with this strategy:
- Get to know your audience: you need to understand your target audience to attract more clients. For starters, learn more about what challenges they could be facing, who they are, and what they are looking for. These insights can help you understand who you’ll be reaching out to.
- See where their interest lies: After you know who they are and what they are looking for, try identifying the content that your potential clients are focused on. Learn what their main interest is by conducting research through your current customers, and asking them what challenges they are facing. You can also pay attention to the pattern clients showcase in their behavior.
- Pay attention to SEO: This might sound like a given fact, considering almost everything on the Internet shows up on search engines. Use relevant keywords, optimize your web page’s accessibility, and add items like meta titles and descriptions. Do everything required to start showing up on SERPs and encourage clients to hire your services.
2. Make the Most Out of Networking
So what is networking? Networking is a powerful tool both in a personal and professional sense. Let’s put it this way: You could find that your past clients have connections with businesses you have been interested in working with. Should you just let it be and hope these potential clients come across your agency? Yes, you could do that, and it might lead to never working with these customers, or you might have to wait for a long time.
Instead, you can reach out to these old customers and find strategic ways to offer your services to other businesses. You could generate new leads through an email, for example.
Of course, you’d have to be smart about it, and you must learn how to do this, especially if you fear sounding desperate for new clients. Maybe let your current customer with your desired potential client know you have space for a new customer on your schedule, and ask them if they know anyone who might be interested in acquiring your services.
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3. Be Strategic with your Guest Posts
We all know guest posts are an excellent way of gaining popularity and trust across the web. This strategy, too, can help you attract more customers.
Of course, if the strategy is to get more customers, then you must analyze where you want your guest posts to be. You want to gain exposure, but you also want to improve your site’s authority.
If you aren’t familiar with this concept, this topic relates to SEO. It refers to a website’s ability to rank in search results using organic content in a niche market.
Based on this concept, you want to be sure your guest posts are directed to pages that will give the desired authority to your website and the exposure you want for it. You can also ask your customers what they are reading and searching for online, as this will help you understand where to place your guest posts. Other than guest posting, another method to gain more popularity is to leverage HARO strategies.
4. Use Local Tools When You Must
Remember when we mentioned small businesses being overshadowed by large enterprises? That’s where local SEO can help you get more customers.
Google offers specific services such as Google Business Profile and Google Local Service Ads, and while you won’t be using global SEO strategies, you will successfully get clients and work on gaining online visibility.
These tools are on the rise among local SEO specialists, and while Google Business Profile has been around for a decade, and Google Local Service Ads for nine years, their popularity is continuously bubbling. Joining these platforms is the way to go to become a successful local business.
5. Join Online Communities
There are several online communities you can join to promote and bring in new customers. For example, Slack has become one of the most popular communities for business owners online.
Let’s say you run your company remotely, and with our world’s changes, many agencies are joining the remote working method. Slack is an excellent way of keeping your team’s communication up to date, as it provides a channel to have text conversations in real-time.
What’s even better is Slack allows you to connect with other businesses. You will find that on many occasions, company owners will ask for clients or will refer others to their customers. Needless to say by joining these communities, you will get instant access to acquire more clients.
6. Use the Internet’s Marketing Tools
This strategy is crucial, as it will allow you to stay up to date with today’s internet improvements for the marketing world and to give potential clients a modern, competitive service. There are several instruments to help you create content that your clients will find valuable. You can rely on tools like Ahrefs, SEMrush or Moz to improve your SEO or use paid ads strategies provided by Facebook Business or Google My Business.
You can also implement boosted posts on many social media platforms, such as Instagram, Twitter, and Facebook.
7. Turn Success Stories into Profit
Now, you want your customers to leave reviews or comments, and you want to make sure these previous clients are providing good feedback.
This strategy is a great way to win clients, as it provides an effective way of letting potential customers know how powerful and effective your agency is. However, you want to be sure you aren’t posting the feedback without a structure that can ensure its effectiveness. Here’s what you can do:
- Find past customers whose stories are successful: This item might be seen as an obvious starting point, but search for the stories you want your new clients to see. See how your agency helped them get the results they wanted.
- Make sure you share a story: You want to make sure you are sharing a story instead of isolated facts. One of the best ways to make clients trust your agency is by showing them an anecdote of a successful endeavor.
- Let your customer know you will post their testimonial: You must make sure you are sharing a story with full permission. Clients want to make sure you are posting real testimonials, and to avoid issues with your former customers, ask for their permission to share their feedback.
- Create a website in which testimonials are easy to find: If you want to build your business reputation, you must make sure you aren’t placing these stories in sections that are hard to find. For starters, many clients want to get specific reviews or insights about a business before hiring their services, and if your testimonials are hard to find, they could lose their purpose.
- Use these testimonials as proof: When having meetings with potential customers for your business, you can use these success stories to show your clients your company is reliable. This step is a great way to understand what your client wants, too, as they might find a strategy within your testimonials that they wish to see in their service.
What About Agency Specialties?
The tips we provided you with above are helpful for any kind of marketing agency, but what if you want strategies for your agency’s specialty? Well, we’ll give you tips for some of these areas so that you’ll get the most out of this article.
SEO Clients
SEO is becoming more and more relevant in the digital marketing world. Here’s what you can do to get clients and grow your business:
- Design model reports: Show what clients would get in their SEO reports when hiring your services. Include metrics like keywords and their ranking, backlinks, and any other vital parts of SEO work.
- If possible, give your client a free trial: This is one of the best ways to get clients when it comes to SEO agencies. Your potential client might not be aware of how helpful it is to perform SEO audits for a business, so this could lead clients to request your services full-time.
- Make the most out of your networking opportunities: As you saw above, one of the greatest ways to attract new customers is through networking. However, for this particular specialty, consider attending local business events, as well as trade shows related to your niche.
Social Media Clients
Here are some tips to get clients for your social media agency:
- If possible, give a free audit: Similar to the SEO agency strategies, offering a social media audit as a free trial can help get new clients for your business. This helps your clients see how valuable and resourceful your team is, as your team will have the chance to showcase their abilities. Furthermore, it will help your client learn how to get the most out of their social media presence by highlighting any areas that can be improved.
- Create reference guides: Clients find it useful to see content that provides knowledge about their social media platforms. Create guides that are easy to read and understand, for topics such as the meaning of Instagram Insights.
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Pay-per-Click Specialty
To get more clients for your PPC agency, try these tips:
- Showcase your reporting strength: show your clients what your PPC reports look like. Offer all the transparency you know customers love to get. This action will give credibility to your agency and will give you the chance to show your team’s expertise.
- Optimize your GBP profile: Google Business Profile has become a fundamental part of digital marketing and helps local businesses grow. Keep your profile up to date, Make sure to include the information required to let clients know what your agency offers regarding GBP and Google Ads.
The Importance of New Customers and Efficient Targeting
Of course, any business wishes to get clients fast, but it’s crucial to work with clients who fit what your agency offers. Your marketing strategies must include efficient targeting so that you can provide an excellent service and, consequently, gain more credibility and popularity.
Learn how to get clients related to your niche, and you will see a boost in your reputation and, equally important, your profits. Make sure you are working for the right clients and build an extensive clientele, and then you will notice the growth your agency will have.
Finals Words on Effective Ways to Acquire Clients
Whether you work with bloggers or small business owners, it’s imperative to know what you can do to attract new customers to your agency.
Knowing how to get more clients is crucial to keep your business growing, which can also drive new businesses to get in touch with your work, as this can provide a boost in credibility and popularity. We hope this article provided helpful tips to help you acquire new clients each year..
GrowthHackers provides customer acquisition services helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners get new clients in efficient ways, increase their productivity, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales. We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
