In the past, advertisers had to rely on intuition and guesswork to decide where to allocate their advertising dollars. But with Google Trends, they can now see how consumer interest in certain topics changes over time. This data can determine which topics are gaining or losing popularity and adjust your ad campaigns accordingly.
Overall, Google Trends is an essential tool for any advertiser who wants to stay ahead of the curve. With its wealth of data and easy-to-use interface, it’s a tool that no advertiser should be without.
In this article, we’re going to take a closer look at Google Trends and see how it can help you improve your advertising campaigns. We’ll start by discussing what Google Trends is and how it works, and then we’ll go over some of the benefits that advertisers can reap from using it. So without further ado, let’s get started!
What Are Google Trends?
Google Trends is a tool that allows you to see how consumer interest in certain topics changes over time. It collects data from Google search queries and displays it in graphs and charts. This data can determine which topics are gaining or losing popularity.
Think of Google Trends as a pulse check on the market: at Growth Hackers, we use it to feel exactly where consumer interest is spiking or dropping. This tool is essential for any advertiser who wants to keep up with the latest trends. With its wealth of data and easy-to-use interface, it’s a tool that no advertiser should be without.
Not only is Google Trends a great tool for advertisers, but it’s also useful for journalists, bloggers, and anyone else who wants to stay informed about the latest trends.
Like we said earlier, Google Trends collects data from Google search queries. This data is displayed in graphs and charts, which can be used to see how interest in certain topics changes over time.
Google Trends also allows you to compare the popularity of two different or related topics. For example, you can compare the popularity of “Apple” and “Samsung” to see which one is more popular.
You can also use Google Trends to determine the relative popularity of two different keywords. For example, you can compare the popularity of “spider solitaire” and “Freecell solitaire.”
When you browse case studies showing how online advertisers used Google Trends to make their ad campaigns more effective, you’ll quickly realize that this is a powerful tool.
How Does Google Trends Work?
Google Trends gathers data from Google search queries and displays it in graphs and charts. It does this by counting the number of times that each keyword is searched for on Google over a given period.
For example, let’s say that you want to see how popular “apple” is relative to “Samsung.” To do this, you would type “apple” and “Samsung” into the search bar and hit the “Enter” key. Google Trends will then compare the relative popularity of these two keywords and display the results in the form of a graph.
You can also use Google Trends to compare the popularity of two different topics. You would type the two topics into the search bar and hit the “Enter” key to do this. Google Trends will then compare the relative popularity of these two topics and display the results in the form of a graph. The google ads video certification and google video advertising solutions are a great way to learn about this.
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What Are The Benefits of Using Google Trends?
Now that we’ve discussed what Google Trends is and how it works let’s take a look at some of the benefits that advertisers can reap from using it.
1. Stay ahead of the curve
Google Trends is a great tool for staying up-to-date with the latest trends. With its wealth of data and easy-to-use interface, it’s a tool that no advertiser should be without. When it comes to online advertising, it’s essential to stay ahead of the curve. Google Trends can help you do just that by letting you know about your audience directly.
When Growth Hackers helped a retail brand, tracking Google Trends allowed the team to spot emerging topics early, resulting in highly engaging campaigns that outpaced rivals.
2. Target your ads more effectively
Google Trends can help you target your ads more effectively by showing you which topics are gaining or losing popularity. This data can be used to adjust your ad campaigns accordingly. If you’re targeting a topic that’s losing popularity, you might consider redirecting your resources elsewhere.
At Growth Hackers, we rely on Google Trends to pinpoint trending topics, helping our clients target ads where they’ll get the most engagement and ROI.
3. Optimize your website for Google
Google Trends can also be used to optimize your website for Google. By using the data it provides, you can make sure that your website is using the right keywords and in line with the latest trends.
4. Free to use
Last but not least, one of the best things about Google Trends is that it’s free to use. There are no fees associated with using it, and you don’t need to be a registered Google user to access it. This makes it a great tool for anyone who wants to keep tabs on the latest trends.
How Does an Advertiser Benefit From Using Google Trends?
Now that we know how to use Google Trends let’s look at how an advertiser can benefit from it.
1. Research for popular keywords
Google Trends can be used to research popular keywords. This data can then be used to target your ads more effectively. Advertisers can know what the right keyword is that can be used to trigger the ads.
Or, when they have a new product or service they want to introduce, they can track how often the keyword is being searched on Google. This will then give them an idea of how much marketing budget they need to put into this keyword and whether it is worth it.
Before using Google Trends, keyword selection was often a shot in the dark. After we incorporated it in our internal processes at Growth Hackers, our campaigns started to target the right keywords with precision, saving budget and boosting performance for our clientele.
2. Monitoring competitors’ ads
Google trends can discover how often a particular keyword is being used by the competition. Advertisers can then use this information to create ads that are more appealing to their target market or even steal away some of their competitor’s market share.
When Growth Hackers helped a B2B SaaS company, analyzing competitors’ trending keywords revealed gaps in the market, enabling us to redirect ads and increase conversions by 25%.
3. Compare their own website’s data to the competition
Another use of Google Trends is to compare the website’s data to the competition. Advertisers can see how their website’s data compares to their competitors. They can compare the website’s ranking, the number of impressions, and the average cost-per-click.
Or, when they are launching a new website, they can track how their website’s data changes over time. At Growth Hackers, we leverage Google Trends to benchmark our clients’ website performance against competitors, turning insights into smarter marketing decisions.
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4. Explore creative essentials for ad campaigns
Since Google Trends is a great resource for staying up-to-date with the latest trends, it can also be used to explore creative ideas for ad campaigns. Advertisers can research popular topics and see what kind of creative ads are being used for that topic. This can help them come up with new and innovative ideas for their own ad campaigns.
When Growth Hackers worked with a lifestyle brand, researching trends revealed a viral topic that inspired our next ad creative, boosting click-through rates by 30%.
5. Measure the success of an ad campaign
Google Trends can also measure the success of an ad campaign. Advertisers can compare the relative popularity of their ads with the relative popularity of their competitor’s ads. This will give them a good idea of how well their ad campaigns are doing.
Since ad campaigns can be expensive, tracking their success and making changes as needed is important. And with Google Trends, this is now easier than ever before. When Growth Hackers tracked a tech client’s ad campaign using Google Trends, we discovered underperforming ads and quickly pivoted the strategy, boosting engagement by 42%.
6. Identify new opportunities for marketing campaigns
Our personal favorite use for Google Trends is identifying new opportunities for marketing campaigns. Advertisers can see which topics are gaining or losing popularity or if their target audience is asking questions and use this data to create new marketing campaigns.
Further, when advertisers see a new trend emerging, they might want to create a marketing campaign around that trend. For example, if you see that a new topic, like ‘virtual reality, is becoming more popular, you might want to create a marketing campaign. In fact, Growth Hackers once spotted a surge in “VR” related searches on Google Trends and we quickly rolled out a targeted campaign… resulting in a 23% spike in engagement within the first week.
7. Adjust budgets and strategies accordingly
Lastly, Google Trends can help advertisers adjust their budgets and strategies accordingly. Like, after seeing the data at google trend, they can ask questions like
- Which keywords are we overspending on?
- Should we focus on other geographies?
- How past ad campaigns have trended?
- What time of year should our campaigns start and end?
- Are there any new opportunities that we’re not taking advantage of?
Even if an ad group or any video ad formats is not being successful as per trend, the advertiser should consider alternatives. When one of Growth Hackers fashion clients saw declining interest in a key keyword on Google Trends, we quickly shifted spend to emerging topics. What was the outcome? It resulted in a 34% higher ROAS within 5 weeks.
Final Words on How Does an Advertiser Benefit From Using Google Trends
We’ve just seen how an advertiser can benefit from using Google Trends. So if you’re an advertiser, be sure to use Google Trends! It’s a great tool to help you succeed in your marketing campaigns. Even if you’re not an advertiser, check out Google Trends – it’s a fascinating tool that can tell us a lot about what’s happening in the world.
Growth Hackers is renown as one of the best Google AdWords management companies helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners leverage Google Trends, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales.
We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
