Client Overview
Magrid, founded by Tahereh Pazouki, is an award winning early childhood learning app designed to help children develop mathematical thinking and cognitive skills from an early age.
The platform stands out because of its inclusive and language independent approach. Magrid was built to support children with diverse learning profiles, including neurodivergent learners and students with limited language proficiency. Instead of relying heavily on text, the platform uses visual reasoning and interactive exercises to teach core mathematical concepts.
The app includes more than 3,000 engaging activities designed for young learners. Its sensory friendly design makes it accessible and intuitive for children in different educational environments. Today, educators and families across the world use Magrid to support early math development and help children build strong academic foundations.
The global EdTech market has been growing rapidly, with projections estimating it will exceed 400 billion dollars in value within the next few years. Despite this momentum, competition is intense and many education platforms struggle to reach parents and schools effectively.
When Tahereh Pazouki approached Growth Hackers, Magrid already had an outstanding educational product supported by research and strong pedagogical principles. What the company needed was a structured marketing strategy that would help them reach parents, teachers, and institutions worldwide.
At Growth Hackers, we have worked with many startups and education companies that face the same challenge. Building an innovative platform is only the first step. Turning that innovation into large scale adoption requires the right marketing systems.
Our mission was to help Magrid amplify its impact and make its educational tools accessible to more children around the world.
The Challenge
Before working with Growth Hackers, Magrid faced several marketing and growth challenges that limited its ability to scale.
These challenges are common in the education technology space. Many organizations focus heavily on pedagogy and product development but lack the marketing infrastructure needed to drive adoption.
Low Organic Traffic
When we first analyzed Magrid’s website performance, organic visibility was extremely limited. The platform was receiving fewer than 10 organic visitors per day.
This meant that parents searching for educational resources or math learning apps simply could not discover Magrid online. For a digital product, this lack of visibility significantly limited growth potential.
According to industry research, more than 68% of online experiences begin with a search engine. Without a strong presence in search results, Magrid was missing a major opportunity to connect with families and schools.
No Business Development Strategy
Another challenge was the absence of a structured partnership strategy.
Strategic partnerships with schools, education networks, and institutions can dramatically accelerate growth in the EdTech sector. However, Magrid had not yet developed a clear business development approach to build these relationships.
Without partnerships, scaling adoption across classrooms and institutions becomes significantly slower.
Conversion Issues
Magrid also lacked a structured customer journey.
There was no clear path that guided parents from discovery to enrollment. Visitor behavior was not tracked effectively and there were no optimized funnels designed to convert interest into student registrations.
From our experience managing growth strategies for digital platforms, even small improvements in conversion flow can produce significant results. When a user journey is simplified and optimized, conversion rates can increase by two to five times.
Inconsistent Branding
The brand experience across Magrid’s website, messaging, and social media channels was not consistent.
Elements such as the color palette, design structure, and tone of voice varied from one channel to another. For an educational product that aims to build trust with parents and institutions, consistency is essential.
Studies show that consistent brand presentation can increase revenue by more than 20%.
Limited Internal Resources
Magrid’s internal team consisted of passionate educators and specialists in early childhood development. Their expertise in pedagogy and learning science was exceptional.
However, like many organizations we work with, they had limited marketing experience and very little time to build growth systems.
This is where Growth Hackers stepped in to design and execute a scalable marketing strategy.
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Objectives
The collaboration between Magrid and Growth Hackers focused on several strategic goals designed to increase adoption and improve the overall user experience.
Boost User Engagement
One key objective was encouraging consistent usage of the platform.
In EdTech, engagement plays a critical role in learning outcomes. When students interact regularly with educational content, retention and progress improve significantly.
Our goal was to create campaigns that would motivate parents, teachers, and schools to use Magrid consistently.
Reduce Churn
Another priority was reducing churn among users.
Many education platforms lose users because parents and teachers do not immediately see the long term value of the tool. Through targeted communication and education focused content, we aimed to demonstrate the benefits of Magrid for children’s cognitive development.
Research shows that increasing retention by just 5% can boost revenue by more than 25%.
Enhance User Activation
Helping new users become active users was another major focus.
We designed onboarding sequences that guided parents, teachers, and schools through the platform step by step. These activation journeys helped new users understand how to integrate Magrid into daily learning routines.
Improve the User Experience
Finally, we focused on delivering personalized and valuable content tailored to each audience group.
Parents, educators, and schools have different needs. By addressing these needs through targeted messaging, we ensured that each audience clearly understood how Magrid could support children’s learning.
The Growth Strategy
To address these challenges, Growth Hackers built a comprehensive education marketing strategy designed to increase visibility, generate qualified leads, and accelerate student enrollment.
From our experience working with education organizations and digital platforms, sustainable growth comes from combining multiple acquisition and retention channels.
Instead of relying on a single tactic, we implemented a coordinated strategy that included business development, search visibility, events, advertising campaigns, and automated marketing funnels.
This integrated approach allowed Magrid to reach parents, schools, and education networks across different channels while creating a consistent and scalable growth system.
Execution
Business Development and Strategic Partnerships
One of the first priorities was building relationships with schools and educational institutions.
Partnerships are one of the most powerful growth levers in education technology. A single partnership with a school network can introduce a platform to hundreds or even thousands of students.
Growth Hackers developed a structured outreach strategy that targeted schools, academic organizations, and education networks across multiple regions.
These partnerships helped Magrid establish credibility and accelerate adoption in classrooms.
SEO and Generative Engine Optimization
Search visibility became another major pillar of the strategy.
Our team conducted extensive keyword research to understand how parents and educators search for math learning tools, early education apps, and cognitive development resources.
We optimized website content, built educational resources, and developed SEO driven pages designed to answer common questions from parents and teachers.
Within months, Magrid began appearing in search results for highly relevant educational queries.
Trade Shows and Education Events
The education sector relies heavily on professional events and conferences.
Growth Hackers supported Magrid in identifying and participating in key trade shows and education events where decision makers from schools and institutions gather.
These events helped Magrid build relationships, demonstrate the platform’s value, and generate valuable partnerships.
Social Media Marketing
Social media also played an important role in connecting with parents and educators.
We created educational content that showcased Magrid’s unique approach to math learning, including short demonstrations, learning insights, and success stories from classrooms.
These campaigns increased awareness while building trust with parents and teachers.
PPC Advertising
Targeted advertising campaigns were launched to reach families actively searching for educational resources.
Using data driven targeting and optimized landing pages, these campaigns generated a steady flow of qualified traffic from parents interested in supporting their children’s learning.
Growth Funnels
Growth Hackers built optimized marketing funnels designed to convert website visitors into enrolled students.
These funnels simplified the user journey and clearly communicated the benefits of the platform.
When the path from discovery to enrollment is clear and intuitive, conversion rates increase significantly.
Email Automation
Email automation became a powerful tool for onboarding and nurturing users.
Parents and educators received tailored content that explained how to use the platform, shared learning insights, and highlighted Magrid’s educational benefits.
These automated sequences helped new users quickly understand the value of the platform and encouraged consistent usage.
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Results
The impact of this integrated strategy became visible within the first year.
More Than 48,000 Students Worldwide
Magrid is now used by over 48,000 students around the world.
The platform’s reach expanded across multiple countries as both parents and schools adopted it as a trusted educational tool.
Hundreds of Strategic Partnerships
To date, more than 367 strategic partnerships have been established with public and private schools.
These collaborations allowed Magrid to integrate its learning platform directly into classrooms and educational programs.
Organic Traffic Increased by 60 Times
Search visibility improved dramatically.
Website organic traffic increased from roughly 250 visitors per month to more than 15,000 monthly visitors within 18 months.
For an education platform, this level of organic growth creates a sustainable pipeline of parents and educators discovering the product.
Recognition from Global Leaders
Magrid’s growing influence also attracted attention from leaders in education and neurodiversity.
Prince Louis of Luxembourg joined the initiative as Head of Neurodiversity and became a Magrid ambassador, helping raise awareness of inclusive education and learning accessibility.
Key Takeaways
This project demonstrates how the right marketing systems can transform the reach of an educational product.
Innovative platforms like Magrid often focus heavily on research and product development. However, without strong marketing infrastructure, even the most impactful tools struggle to reach the families and educators who need them.
By combining search visibility, partnerships, events, and conversion optimization, Growth Hackers helped Magrid build a scalable growth engine that continues to expand its global impact.
Closing Thoughs on our EdTech Marketing Success Story
Magrid was already a powerful educational platform with a mission to make math learning accessible to every child.
Through a structured and integrated marketing strategy, Growth Hackers helped the organization expand its reach, strengthen its partnerships, and dramatically increase student enrollment.
Today, tens of thousands of students are benefiting from Magrid’s innovative approach to learning. The collaboration demonstrates how education technology can scale globally when strong pedagogy is supported by effective growth strategies.
Growth Hackers is an award-winning education marketing agency helping businesses around the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners scale their EdTech platforms and accelerate student enrollment, increase their productivity, generate qualified leads, optimize conversion rates, gather and analyze data, acquire and retain users, and increase sales.
We go further than brand awareness and exposure. We make sure the strategies we implement move the needle so your business can grow, thrive, and succeed. If you want your business to reach new heights, contact Growth Hackers today to discuss your brand and create a custom growth plan. You’re just one click away from skyrocketing your business.
