Outsourcing has greatly changed the way businesses work. Over the years, it has become a critical part of business management and an important ingredient in business growth. In fact, the outsourcing market has more than tripled in the past 20 years (from US$45.6 billion to US$156.6 billion now) as more businesses enter the outsourcing world.
According to a survey conducted by a B2B ratings and research company, Clutch, 54% of businesses are planning to outsource their business processes, with most of them planning to delegate accounting, IT, and digital marketing tasks. It’s no wonder that the outsourcing industry continues to grow year by year.
Why do businesses love outsourcing? The most common reason why businesses outsource is to increase efficiency. 24% of businesses believe that outsourcing tasks increases productivity and minimizes errors. Aside from this, 18% of businesses outsource to gain access to expertise that is not readily available to them.
There are many outsourcing ideas out there for new and experienced entrepreneurs: this applies to tasks that require specialization or a particular sets of skills, such as IT, digital marketing, and accounting.
Whether you do web design, growth marketing, copywriting, accounting or lead generation outsourcing, you will find many advantages to do so. Let’s look at some of the reasons why businesses like to outsource:
1. You get access to experts that you need.
Your in-house team might be great at what they do, but there are tasks that even the best team members can do. These tasks usually require specific skills, expertise, or knowledge that a regular in-house team can’t handle. For example, if you need to create a website or improve your existing site, you need a web developer to do this.
You need a graphic designer for your graphic design needs and an accountant or bookkeeper for your financial or taxation tasks. By outsourcing these particular tasks, businesses are often able to significantly improve performance by taking advantage of the niche skills of experts in certain fields.
Business owners often love outsourcing because it provides them with access to the expertise they need in a particular area. This can be extremely helpful when business owners don’t have the time or resources to invest in training someone internally. Additionally, outsourcing can help businesses to save money on labor costs. When done correctly, outsourcing can be a win-win for both the business and the outsourcing company.
However, it’s important to do your research before outsourcing any work. Make sure you understand the company’s process and what kind of results you can realistically expect. Otherwise, you may end up with subpar work or be disappointed with the results. When done right, however, outsourcing can be an excellent way to get access to the expertise and services you need without breaking the bank.
2. You get things done… fast.
When you outsource, you’re essentially hiring another company or individual to do a specific task or project for you. This can be anything from bookkeeping and customer service to research and social media marketing. Many business owners love outsourcing because it allows them to get things done quickly and efficiently.
Outsourcing also provides a way to bring in expertlevel help without having to hire a full-time employee. In addition, outsourcing can save businesses money by reducing labor costs. For all these reasons, outsourcing has become a popular option for many business owners. If you’re considering outsourcing for your business, be sure to do your research and choose a reputable provider. With the right partner, outsourcing can be a great way to help your business grow and succeed.
Outsourcing to the right agency is one of the hidden marketing gems that will help you grow your business. One of the main reasons small businesses outsource work or tasks is because this setup will get things done quicker. If you have a limited number of team members, delegating time-consuming and repetitive tasks to your outsourcing partner can get things done a whole lot quicker. Outsourcing teams have the proper training and follow a streamlined process to complete work in the fastest and most efficient way possible.
Let’s start implementing a successful outsourcing strategy for your brand.
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3. You get to focus on things that matter.
Online marketing tools and applications are some of the most productive platforms one can explore to help startups climb the ladder of success. As a matter of fact, digital marketing applications such as Google Ads, Google Analytics, App Annie and Serpstat have been designed to back up all marketing endeavors.
Pay heed to these smart tips to harness the potential of marketing tools to the fullest.
Actionable Points:
• Use marketing tools such as Feedly, Canva and Buffer to keep an eye on the latest social media trends in the field of marketing.
• Get the hang of the SEO scene with marketing platforms such as Google Analytics, Ahrefs, SEMrush, Moz Check My Listing, SEO SiteCheckup, Google Search Console and more.
• Master the art of Email marketing with tools like Brevo, ActiveCampaign, Klaviyo, GetResponse, and MailChimp.
4. You can minimize the risks.
Risk assessment and analysis is one of the most important factors in any project, whether in-house or outsourced. By outsourcing certain tasks or processes to experts in their respective fields, businesses can take advantage of their enhanced ability to plan and mitigate potential risks.
But, you only minimize the risks if you work with a digital marketing and growth hacking agency with proven track records of success. Make sure you don’t work with a digital marketing company that could eventually hurt your business.
5. You can reduce costs.
One of the biggest challenges for entrepreneurs is finding ways to do more with less. That’s why outsourcing has become such a popular option in recent years. When you outsource, you can get access to high-quality services and products without having to pay the full price.
This can help you save a lot of money, and it can free up your time so that you can focus on other areas of your business. outsourcing can be a great way to reduce costs and get the most out of your budget. So if you’re looking for ways to be more efficient and save money, outsourcing may be the answer you’re looking for.
If you want to achieve financial stability as a business owner or entrepreneur, you need to know that outsourcing some of your business processes is definitely a lot cheaper than hiring a permanent full-time employee. Aside from saving time and money on recruitment, your profit will also extend to shorter overheads. You won’t have to pay for employee training, medical care, and other benefits you are required to give to full-time employees.
Now is the time to start outsourcing to reduce your costs!
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6. You can work 24/7.
Companies choosing to outsource work know that they have a pool of talent working for them even when they’re sleeping. Office employees are generally tied to the 9-to-5 schedule, which means that your employees stop working after the work shift is over. But with outsourcing digital work overseas, you can continue to get things done even after regular work hours. This is particularly true for outsourcing partners located in a different timezone. This means that your business is running even while you’re sleeping.
7. You can streamline processes.
Outsourcing provides businesses with dynamic and intuitive platforms that will allow you to effectively manage what has been accomplished when the work is due for submission, and how the work will be paid. Most of these tasks can be automated, freeing up your time for more important work.
8. You can take advantage of new technology.
Technology is evolving day by day, with big data, cloud computing, and marketing automation becoming more popular. You shouldn’t be wasting time training people when you can outsource them to people who are already capable of using these technologies.
9. Your efforts will be more targeted.
Outsourcing enables you to plan and execute more targeted projects that are otherwise impossible to take on. This allows your business to have the chance to undertake new risks and experiment with new ideas.
10. You get freedom and peace of mind.
At the end of the day, working with a reliable outsourcing partner should give you the peace of mind, knowing that the tasks are being handled efficiently, even without your guidance.
Our Final Thoughts on Outsourcing for Business Owners and Entrepreneurs
Outsourcing can be quite challenging if you don’t know what you’re doing. But once you get the hang of it, you can benefit a lot from the advantages outsourcing can bring to your business, such as the ones listed above.
Growth Hackers is a cutting-edge inbound marketing agency helping entrepreneurs succeed. We help businesses strive and succeed with growth marketing, product development and many more. How do we do it? We create custom growth plans to startups, entrepreneurs and mature businesses in order to help them gain traffic, generate leads and increase their revenue. If you want traffic, leads and sales, send an email to GrowthHackers today and you’ll start getting results in no time.
