How Will Affiliate Marketers Profit From Direct Marketing Growth?

From large corporations, mid-size companies, to start-ups all have products or services to sell. The main question they ask themselves are, who is their target market, and what is the best way to reach them? Some companies may choose to use direct marketing. Direct Marketing is selling products and services right to the end-user without a middleman.

For example, clicking links from our personal email box then being swept away to another website to see a product or service promotion. This is a common practice for people who regularly make purchases online in this day in age (According to the newly published eMarketers Report titled “Worldwide Retail and Ecommerce Sales eMarketer’s Updated Forecast for the next 5 years”).

The report mention:

• Last year, retail eCommerce sales worldwide reached $9.804 trillion, a 14.8% increase over the previous year, eMarketer estimates. Mobile was a key factor, as M-commerce accounted for 63.9% of digital sales.

• Global M-commerce sales rose 30.3% last year to $7.357 trillion, representing 7.1% of total retail expenditures. Markets with significant mobile spending include China, Japan, South Korea, the UK and the US. Growth has been helped along by consumers feeling more comfortable making purchases on their smartphones and, in some regions, a greater selection of low-cost items like apparel, which encourages impulse buying.

• Ecommerce made up 28.2% of total retail sales worldwide last year, up from 6.6% a year prior. This growth in share was largely influenced by Asia-Pacific, where 14.6% of overall retail spend went toward ecommerce. In the digitally maturing markets of Central and Eastern Europe, as well as parts of Southeast Asia, e-commerce accounted for less than 10% of retail sales. The same was true for regions where economic factors have slowed ecommerce sales growth, such as Latin America and the Middle East and Africa.

The growth of direct marketing is coming from the use of the internet, and more potential customers are spending a significant amount of time on it each day. With this idea in mind, we are drawn to the accessibility that the internet offers us. From our tablets to smartphones are digital devices that we carry with us every day. In a report written by Pew Research Center, they explain:

• Millennials are on the cusp of surpassing Baby Boomers as the nation’s largest living adult generation, according to population projections from the U.S. Census Bureau. As of today, Millennials numbered 72 million, and Boomers numbered 76 million. Millennials have now overtaken Boomers in population as their numbers swell to 75 million and Boomers decline to 73 million. Generation X is projected to pass the Boomers in population in the next 3 years.

This is a fantastic report for affiliate marketers. Why? This report demonstrates the growth of the millennial population. Millennials are accustomed to purchasing online products and services. With the majority of customers being millennials, it will only perpetuate more online shopping. Millennials have been brought-up with being comfortable with online shopping. It’s a normal purchasing behavior for them. On the other hand, some baby boomers have had a difficult time adjusting to new technology.

As technology increases, it places a consistent demand for the need of the internet. Businesses that fully recognize this dynamic will strategically place themselves in a position to take advantage of this growth. This is why direct marketing will be the best approach to reach a target audience from now into the future. Direct marketing is a proven and repeatable strategy that most companies will use more for the reasons that I have mentioned above.

With online sales increasing companies can better track what’s being sold, how much is being sold, and what region is purchasing the most of that product or service that is being offered. By understanding this, companies are able to maximize their marketing efforts in the best products in the right places, which will, reduce marketing expenses, and enhance profit margins. It’s all about measuring profitable performance. When companies are using a direct marketing approach, most financial questions are being answered effectively.

The measuring process is a key component to a direct marketing strategy. When measuring a process it’s not about gaining complete answers to every question. It’s more so about your assumptions which leads you to ask more questions about what you are selling.

With any luck, you are able to add some creative direct marketing strategies to the foundational strategies that are already working for your organization. Direct Marketing gives functional creativity to businesses allowing them to see different aspects of their product or services.

Think of it like this, if your content has to be reinvented to stay competitive in the marketplace, how will you identify with your customers newly found perspectives? You can start by taking a look at the data you have, and turn it into information for your company. Information is pulling different data sources together to come to some kind of conclusion of the big picture. A company can take their conclusions and start to create a value strategy plan to reinvent their content.

Companies are able to use direct marketing strategies to anticipate changes in customers purchasing behaviors. Predicting a change is risky, but anticipating change permit companies to prepare for what changes are coming down the pipeline. Internet businesses that utilize a direct marketing approach recognize that it’s data-driven. So, they use the data to the best of their capability.

Large organizations realize this, and they will take full advantage of it using inbound marketing techniques. As an affiliate marketer, you are able to leverage yourself alongside these companies by marketing the organizations newest content. Direct Marketing gives organizations the ability to better prepare themselves for future marketing campaigns.