1. Tell Your Brand Story
By telling your brand story, you increase and strengthen the emotional connection between your brand and your audience. Engaging story can open new doors and expand your opportunities. Todays’ customers are driven by personal connections with the brand. Great storytelling can help you effectively humanize the product and totally reveal your values. It can demonstrate who you are, what you do, and how people can make use of it.
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2. Show People Behind the Product
Step two for humanizing your product is letting consumers know the people behind the product. Your logo or even brand story won’t do any good if there are no humans to introduce it. Put a face on your brand name. Your team members have to be in the spotlight. Shoot quality photos of them and share them on social media. No need to hire a professional photographer; you can substitute it with the iPhone-taken photos.
3. Be Contactable and Available
Being easily reachable reduces the probability of the customers’ negative experience and increases the chances to grow your business. You don’t just want to have traffic. What you want is to leverage digital marketing to improve the journey from online visitors to loyal customers.
Don’t limit your customers with only one number: open as many new avenues for the connections as possible: provide your email address, your office address, social media pages links, live chat details if you have any. For the frequently asked questions (FAQ), create an answers page.
According to mobile app statistics, there are 4.78 billion unique mobile users, and 73.2% of them own smartphones. This means the customers will try to reach you for and foremost via phones. Make your website mobile-friendly, and adopt all features for the users’ needs. Make users’ experiences as simple as possible.
4. Publish Customer Reviews and Testimonials
We are living in a world that is filled with millions of choices of the same product. Some of them are with more and the others with fewer features. People are in a tough situation to understand which one to choose. The customers’ online reviews have a clear impact on the purchase-making decision. Around 94% of people won’t continue to buy if any negative review is present.
5. Be Honest and Transparent
In business as well as in life, honesty is the most important thing. Deceiving will never be accepted, especially when you are working with a large number of people. If you gain negative comments, don’t delete them unless they contain swear or bad words, answer them politely, and find the solution.
Be transparent, don’t hide anything from your customers. Give the information which your clients need. Don’t exaggerate or underestimate anything. Modern consumers seek straightforward information; they are wise to gimmicks.
Your business needs to be trustworthy but your clients need to be trusting as well. A lot of business owners and entrepreneurs don’t understand why customers leave even after they delivered great results. Unfortunately, not all clients are equal and will be appreciative of your work, no matter how impressive the results were.
6. Ask for Feedback
Feedback helps to understand how people perceive the brand. It highlights the strong and vulnerable sides and inspires for better and punctual performance. Giving feedback positively influences the communication between the team and the customers. Companies see themselves in a different light and gain a real understanding of how they function.
7. Create a Loyalty Program
How to reward your faithful customers? Create a loyalty program to encourage them to return to your store for purchase. The main incentives can be additional discounts for new or already existing products, rewards, and free merchandise or present from time to time. To become included in the loyal customers’ list, they have to provide a certain identifier such as a numerical ID beforehand and use that identifier while making a purchase.
8. Always Put Your Customers First
Customer centricity can have an incredible impact on your sales. “The customer is the king”- I am pretty sure you have heard this ideology several times. Honoring the customers and putting them first helps to understand their needs, expectations, and upcoming requirements.
9. Create and Share Video Testimonials
Visual testimonials grasp the attention immediately. They are compelling mediums to demonstrate the power of your service. The consumers or brand ambassadors who are satisfied with your service and are willing to create a video about it can compel and engage people better than you with the same message yourself.
10. Offer Excellent Customer Service
Excellent customer service implies the consumer’s good experience and the fulfillment of their needs. Developing good service will help you to advance in your career and gain loyal customers who are willing to make more and more purchases from you and refer your product to their friends, relatives, and colleagues.
You need to have a genuine desire to make your customers happy and satisfied with your product, which assumes not only your product should be optimized to their needs but also your service, and the way how you communicate with them. Choose workers who will always be kind towards buyers, create a user-friendly website for your brand, offer unique features and value with your product, and excellent customer service will be ready.
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11. Share Best Practices
Sharing is caring! Who is the expert in your field, if not you? Make use of it, sharing the best practices and handy tips for your customers. It doesn’t require much time and adds a lot of value to your services. By this gesture, you promote your product in a very roundabout way and educate your customers, making them more aware.
Apply These Tips and Tricks to Propel Your Business
If you are a business owner, you have a long way to pass to gain trust. Never give up in the middle of the road. Remember that the above-mentioned simple tricks will bring you much revenue. Don’t underestimate their role in your business! Without them, it would be tough to succeed. Every huge construction was created by putting such small stones on one another. It’s your time to be terrific!
Growth Hackers is a growth hacking agency helping entrepreneurs and businesses succeed. Indeed, we help startups, entrepreneurs, business owners and established brands with digital marketing (Content marketing, SEO, social media marketing, email campaigns, etc…) and growth hacking (Conversion rate optimization, data analysis, product marketing…).
