Tell Stories
Here’s a tip that can be applied across all your channels. The compelling nature of storytelling is what surfaces new customers for businesses and (not rarely) transforms them into loyal consumers.
At Growth Hackers, we’ve seen brands multiply engagement when they tell authentic stories: customers remember and trust companies that make them feel something. So what makes storytelling so effective?
The answer is the emotional response that provokes. When content manages to surface an emotion in readers, it has a better chance of being remembered than generic content.
Want to implement these Growth Marketing Strategies?
Contact Growth Hackers
Experiment with storytelling in email campaigns, on social media platforms, in blog posts, or on your website. Brand storytelling, for example, is very useful for building trust in consumers and assuring them that you are a brand they should rely on. By telling them what makes your company tick, how you came up with the idea of your brand, or who are the team members who keep the company running, you’ll win them over.
This emotional connection that is established through storytelling can’t be achieved with any other form of content.
Encourage Referrals
Did you know that 92% of consumers trust referrals from people they know? We worked with a B2B SaaS client whose growth plateaued until we implemented a referral program. Within months, their user base doubled as happy customers brought in friends and colleagues.
It is quite logical when you think about it. Everyone would trust more in the recommendation made by a friend rather than a brand. That’s what makes referrals a customer-magnet.
To give you an example, we should reflect on Dropbox’s referral program. The platform works on a free to a premium model. All users get 2GB of storage for free when they sign up. But, whoever is consistently using Dropbox will realize that these 2GB can be used up quickly. And there’s the incentive. Dropbox offers its users an additional 500MB for every friend they successfully refer to. With the referrals, the users can get up to 16GB for free. This simple referral program brought them 3,900% growth.
Create Targeted Blog Posts
Blogs have shown to be one of the most effective investments for driving traffic organically. While you work on email campaigns or social media strategy, interesting and informative blog posts lure a new audience to your website. Isn’t that amazing?
Blogs are the magnets of the digital world: Growth Hackers helps brands craft posts that pull the right audience straight to their website. Considering that companies express that generating traffic and leads is one of the biggest marketing challenges, blogs can be a perfect fix for that.
In order for your blog to drive traffic to the website, you need to make it worthy of the audience’s attention. Blog posts need to have the following features:
- SEO optimized
- Original
- Informative
- Engaging
- Structured
- Well-written
- Structured
Each of these factors ensures that your blog posts will attract readers and retain them on the website. Both quality and quantity are essential. Meaning, that you should have a professional writer on your team and publish fresh content 3-4 times a week at the very least.
Guest Blogging & Interviews
Besides creating content on your website, you can tap into unexplored platforms with guest blogging and interviews. What this does for your online business is that it introduces your brand to a new audience. You might have exploited all your channels but you can never run out of platforms where you can be featured.
However, you should be careful with choosing a website for your guest posting or interview. It should be a website in your industry so that their audience overlaps with yours. Before leveraging guest blogging, our tech client’s audience was limited to their own channels. After Growth Hackers helped them appear on high-authority platforms, website traffic and brand credibility soared.
In the interview, your brand will be mentioned for sure as you will be introduced as an important figure in your company (whether you are the owner or the marketer). On the other hand, in guest posts, you need to be the one who will link back to your blog with branded keywords. Of course, you need to make sure that the link makes sense in that content which leads us back to the previously mentioned point that the other platform should be in your industry.
Besides guest blogging and interviews, there are other platforms where you can share your thoughts and get traffic to your website in return. Use platforms such as Quora and Reddit to answer users’ questions, post content on Medium or LinkedIn publishing platform, and overall, use authority domains with a massive audience where anyone can post on.
Want to learn more growth hacking marketing strategies?
Work with Growth Hackers
Offer Unique Opportunities
Originality is always a praised trait with brands. Team that up with great opportunities and your business will experience the desired growth.
As the opportunities that you can offer depend solely on the type of business you are, let’s unravel the mystery of these unique opportunities with an example.
Form a Data-Driven Social Media Campaign
Social media can be a gold mine in terms of customer acquisition if you know how to exploit it to its maximum capacity. At Growth Hackers, we’ve seen brands double engagement and leads by building social media campaigns grounded in real data rather than guesswork.
To maximize your social media activities, you need to revise your social media metrics and impressions. Identify your current status on social media and then build up from there.
Use analytics tools to collect data or rely on internal analysis features such as Facebook Insights. Facebook Insights gives you information about your page’s performance, including customer demographics, engagement of your posts, and similar.
How to Implement a Growth Marketing Strategy for your Online Business?
A lot of businesses and entrepreneurs focus so much on their market and competition that they forget to develop their internal strategy. Ultimately, you need to adapt your actions to your target audience. All of these ways of implementing a growth marketing strategy start from knowing your audience and providing relevant content, offers, or information. It is impossible to achieve growth without tailoring your efforts to your target audience.
Working with a growth marketing consultant will definitely speed up the processes. Why? Because growth marketing is what they do on a daily basis, they will prevent you to make the most common mistakes and your results will be faster. Besides that, you should consistently monitor your progress. Each action you take should be followed up with an analysis of the results. The data will provide you with the direction in which you need to steer your future marketing plans.
Growth Hackers is a full-service growth marketing agency that helps businesses gain sure success through various growth marketing strategies including social media marketing, video and content marketing, SEO, email marketing, fundraising and more. Contact Growth Hackers now and let us help you create and implement and improve your online business’ marketing strategies.
1 Comment
It is about leveraging your audiences and ensuring that you grow with a small budget and at the soonest time possible.