Want to spice up your Instagram and take it from “Blah” to “Wow”? In this article, we’ll show you how to do this. You’ll also find out how to expand your audience constantly.
The typical Instagram user posts random selfies on their feed without thinking too much about it. However, if you take this same approach as everyone else does, you will never impress anyone.
You’re probably wondering: Why isn’t my Instagram growing? You must make your Instagram feed stand out from the rest of the platform’s content. This is how to boost your channel’s traffic and followers. To do this, you’ll need to put in a lot of work and effort. But the promising outcome is well worth it.
This article will teach you the fundamentals for making your Instagram more engaging and intriguing. From posting the appropriate photos to writing the perfect bio to keeping up with the latest Instagram trends, we’ve got you covered.
How to Make Your Instagram More Exciting for Your Visitors
Having a bland Instagram feed has zero benefits. If you claim to be an introvert and use the app sparingly, you’re unlikely to make your followers’ experience fantastic. So, to turn your Instagram around, you should follow the tips below.
1. Create the perfect bio
Before anything else, you need to make your Instagram profile and bio catch attention. People make judgments about you within the first 7 minutes of meeting you. As such, try to make the best impression with your bio. This is the first thing they see on your profile.
Ensure that your bio tells users who you are, and what you do. While at it, add a clear call-to-action.
Users won’t follow you if they aren’t interested in what you have to offer or if you don’t clearly state what you offer. It is your duty to tell them who you are. And being able to tell them that with only a few words is important.
This is true for both personal and professional Instagram accounts. Giving information about yourself, what you do, and what you like makes it simple to get involved with other users and establish a common ground for talks on the app
Tips for writing a good Instagram bio;
- Specify your niche or service
- Share your skills
- Share your hobbies and interest
- Use a strong call-to-action
2. Create interesting content
Now you have got a quality Instagram bio and have gotten the hang of posting; it’s time to think about what you want your contents to be like.
You need to create interesting contents that make other users want to have conversations or share their content with you. If you create random boring content with too many words or bland pictures, you’re unlikely to get any engagement.
At Growth Hackers, we’ve helped brands turn everyday ideas into engaging content that drives conversations, shares, and meaningful audience interactions. That said, creating interesting content may sound like something difficult, but it isn’t. Even your regular day-to-day activities that provide enlightening information can serve as interesting content.
If you want to get a bit more creative, you can use different tools available on the Internet to improve your content. Use graphic design IG tools like Photoshop, Canva, Nano Banana, Midjourney and Typorama to create unique posts and make your profile stand out.
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3. Post regularly
To keep your followers interested in you and your profile, you need to post regularly. However, posting for the sake of it won’t make your feed exciting. Your posts are only enticing when you’ve carefully designed them to be relevant and entertaining.
Posting regularly requires you to be very active. If you’re just starting out on Instagram, posting at least once a day would help you get traction. If you’re more established, then you can stick with posting thrice a week. Feel free to post more if you can.
The goal of posting frequently is to maintain constant interaction on the app. It’s unrealistic to anticipate a lot of engagement when you return to Instagram after being gone for days or weeks.
This also applies to Instagram Stories. You should use the feature whenever you have the chance just to remind your fans that you’re active. When one of our fashion clients struggled with low engagement, Growth Hackers implemented a regular posting schedule that kept their audience hooked and steadily increased interactions.
4. Locate top hashtags
Using popular hashtags is one of the many ways to experience Instagram’s exciting content. Hashtags are essentials for marketing and are great for identifying trends.
By searching for a hashtag, people can easily find pictures and videos that interest them. Your videos and pictures will show up in the search results if you include hashtags in the caption section when you post.
Also, identifying top and viral hashtags will make people easily identify and relate with your content, thus making their experience on the app more enjoyable.
Interestingly, your captions isn’t the only place you can use hashtags. You can place relevant tags in your bio and stories too.
Along with hashtags you can also use interesting quotes to blow up your content on Instagram. Think of something that resonates with you and different users. Ask yourself, what can you say that people want to hear? This will help you create content that your audience will think about, comment on, save or even share.
5. Use Instagram stories
Instagram Stories is easily one of Instagram’s headline features, and it can be used in various ways. By using your Instagram stories feature, you’ll be able to diversify your content. Plus, the feature gives you an alternative way to reach your audience asides posting daily pictures and videos on your feed.
Use this feature to announce a new post, tell followers about the highlights of your day, share a funny video or post something engaging. Also, after getting up to 10,000 followers, Instagram allows you to add a unique link to your stories to direct people to other sites.
Instagram Stories are like a backstage pass, and at Growth Hackers, we know how to use them to give followers exclusive glimpses that keep them coming back for more.
6. Explore Instagram highlights
This new feature allows users to display story highlights on their profiles. Normally, instagram stories disappear 24 hours after you’ve posted them. However, by adding any story to the highlights section, you make the post visible to people at any time.
If you intend to revamp your Instagram for your business, you should consider creating a few highlights to encourage your audience to seek out your products and services. You achieve this by making a few highlights of your products and stating what they offer in a short video.
When a beauty client wanted to make their profile more impactful, Growth Hackers used Highlights to preserve key stories, creating a lasting showcase of products that drove engagement and inquiries.
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7. Make your feed aesthetically pleasing
Instagram is a visual app. So, it shouldn’t come as a surprise that people on the app gravitate towards feeds that look put together and cohesive. Before Growth Hackers revamped one of our restaurant clients’ feed, posts looked scattered and unprofessional; after working with our graphic design team for 3 months, we helped them build a cohesive aesthetic captured attention and reinforced the brand identity.
It is one thing to create amazing content and another to present them in an enticing way. This is where filters, colors and Instagram layouts come in.
First off, choose the right industry colors and stick to them in your visual posts. Make sure these colors reflect both your brand and align with the niche your business belongs.
For example, if you’re in the construction or agricultural niche, using the color brown as one of your brand colors would be perfect. Why? Browns are mostly associated with things related to the earth.
Experts will advise you to stick to one filter for all your posts on the gram. And you should. Also, it’s important that you lay out your feed in a cohesive way. So choose a layout format of your choice and let it be your guide when you’re scheduling posts.
8. Use Instagram live
Instagram Live has the potential to generate a lot of engagement. However, this will only happen if you continue the trend of offering interesting content.
Organizing an Instagram Live session can also help you become more visible on the platform. When you go live on Instagram, for Instance, your followers will receive a notification that you’re live, and your Live will be moved to the top of their Instagram Stories page.
How To Go Live On Instagram
To go live on Instagram, simply swipe right from the feed to open the camera, then press “Live” and hit the “Start Live Video” button to begin sharing.
Note that Instagram live videos can run up to an hour. Your followers may get notified when you go live, allowing them to join in and engage with you during the transmission.
While you’re live, you can pin a specific comment so that everyone will view it. Also, you turn comments off entirely while you’re online. This way no one will see them. People often do this when they’re trying to minimize distractions as they transmit.
On the other hand, pinned comments may be a wonderful way to give information about the video and let everyone know what’s going on. They can also be a great way to get your audience to interact and respond.
Bonus TIP: Promote your Instagram Lives in advance on Instagram Stories. This will give your Live sessions a boost!
Closing Thoughts About Turning Your Instagram Account From “blah” Into Fantastic
Instagram can be a great channel to find fashion consumers but it’s not limited to it. Instagram is a platform that thrives on connections and relationships. As such, the app only rewards those who put in the effort to build relationships on the app.
Like we’ve explained above, to make your page fantastic, it is vital to publish frequently. Make your profile catchy and maximize new updates.
Understand how you want to present yourself and start creating interactive content. Join in on trends, and evaluate your approaches on a regular basis.
It is important to be patient as these tips won’t work overnight. However, you will get closer to transforming your Instagram experience every time you put them to practice.
So put everything into practice, be patient, and don’t forget to have fun!
Growth Hackers is a one-stop shop Instagram marketing agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners handle their social media like Instagram, Facebook and Pinterest, driving targeted traffic, generating qualified leads, optimizing their conversion rate gathering and analyzing data analytics, acquiring and retaining users and increasing sales.
We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
