Adelina Karpenkova

I am a content marketer at Joinative, a native advertising agency & SaaS. I believe in the power of content marketing and love helping marketers improve their strategies. I am responsible for building marketing partnerships, establishing content collaborations, and developing actionable resources for advertisers. Connect with me on LinkedIn.

Driving prospects to the purchase decision accelerates revenue and turns intent into action

How to Drive your Prospects to the Purchase Decision

Attracting visitors to your website requires some effort, but it’s no rocket science. The most challenging part is moving your

January 12, 2026

Native ads blend seamlessly with content capturing attention and driving higher engagement

6 Reasons to Incorporate Native Ads into your Marketing Strategy

Building a strong digital marketing strategy isn’t a simple task. You can’t just use the same techniques and channels other

January 12, 2026

Knowing common SEO mistakes helps you avoid wasted effort and achieve stronger sustainable rankings

20 SEO Mistakes That Will Hurt Your Website Rankings

SEO isn’t a thing you can bother once a year. It’s a never-ending process that requires tracking and regular development.

January 12, 2026