Mobile Is The Future, And There's No Such Thing As Communication Overload.
ASO (App Store Optimization) ServicesWith the mobile app competition being tougher and tougher, making your app discovered is one of the biggest problems mobile app publishers face today. If you are in the mobile app world, you need to understand the various methods in order to market your app. ASO (App Store Optimization) services is what you need.
What is ASO?ASO stands for App Store Optimization. ASO is to mobile apps what SEO is for websites. In other words, this can be seen as the SEO for mobile apps. ASO is the process of optimising your mobile app to rank higher in the app stores' (Android, iOS...) search results. The higher your app ranks, the more visible it will be and therefore its potential to reach new users will increase. Therefore, mobile apps traffic and downloads will increase.
Why do you need ASO (App Store Optimization) Services?The objective of ASO is to drive more traffic to your app’s page in the app stores and get your app downloaded more.
ASO (App Store Optimization) is the most important component besides your app quality to grow your number of app downloads and help you in your startup success. The ASO process requires a crucial understanding of your target users, because they are the one you want to find your app. You should also study the competition in order to learn which keywords are being used and this will allow you to have a better understanding of the message you want to deliver to your potential users.
How to work on ASO?Knowing your target should definitely be in your plan when defining your marketing strategy.
ASO includes the process of ranking highly on app stores’ search results by writing a great app description for your potential users. Each ASO description has to be adapted to the different targets and app stores (Google Play / iOS App Store / Windows App Store / Blackberry World / Amazon App Store or even on the Chinese App Store Wandoujia if you are interested to enter the Chinese market with your mobile app). It’s also important to include attractive pictures and put your app on the right category for each app store.
You need to use ASO to increase your app’s search ranking. If not, you’re missing out on the largest discovery channel available to your app. Indeed, according to TechCrunch, almost 2 third of the app downloads are made after a research on the app stores.
In order to help you study the competition or find the rights keywords, it exists many tools to help you with the process: App Annie, AppCodes, App Tweak, Gummi Cube, Mobile Action, SearchMan, Sensor Tower...
Of course, ASO is not the only factor to boost your app downloads. You need to understand that App Store Optimization is a process that takes time and a lot of A/B testing. At Growth Hackers, we use a growth hacking approach growth hacking approach to optimize your app descriptions and images, to growth hack your app downloads as well as accompanying you to improve your app retention. Thanks to our ASO (App Store Optimization) services, we will improve the visibility of your mobile app, boost your downloads and retain your users.