Client Overview
Blaze Type, founded by Matthieu Salvaggio, is an independent type design foundry known for creating modern retail and custom fonts used by global brands and creative professionals.
Since 2016, the company has produced more than 100 variable typeface families and over 2,000 fonts. Their typefaces are widely recognized for combining strong aesthetics with technical performance, which makes them ideal for modern digital products, branding systems, and editorial design.
Today, typography plays a critical role in brand identity. Studies show that nearly 95% of information on the web is communicated through typography. For designers and companies alike, choosing the right typeface has a direct impact on readability, brand perception, and user experience.
Blaze Type has collaborated with well known brands including Google, Riot Games, and H&M. Their work supports global design teams that need flexible and high performing fonts across multiple platforms.
When Matthieu Salvaggio contacted Growth Hackers, Blaze Type already had an impressive portfolio and strong reputation among designers. However, like many highly technical companies we have worked with over the years, their marketing strategy had not evolved at the same pace as their product innovation.
From our experience working with design, B2B SaaS, and technology companies, we often see the same pattern. Companies invest heavily in building exceptional products, but struggle to communicate their value at scale. Blaze Type was ready to change that.
Matthieu’s objective was clear. Build a marketing engine capable of reaching a highly discerning audience of designers, creative directors, and agencies across the world.
The Challenge
Although Blaze Type had built a strong reputation among design professionals, several marketing challenges were slowing down the company’s growth.
Over the years at Growth Hackers, we have seen that even companies with strong products can plateau when marketing and growth strategies are not structured for scalability. Blaze Type was facing a similar situation.
Lack of Brand Visibility
The typography market has become increasingly competitive. Thousands of new fonts are released every year across multiple marketplaces and foundries.
Despite the quality of Blaze Type’s work, their brand visibility remained limited outside a core circle of design enthusiasts. Many potential customers who could benefit from their fonts simply did not know the brand existed.
Research shows that brands typically need between five and seven meaningful interactions before a prospect remembers them. Blaze Type was not yet generating enough consistent touchpoints to achieve this level of recognition.
Ineffective Lead Generation
Lead generation was another key challenge. Traffic existed, but a significant portion of visitors were not converting into qualified leads.
From our experience running acquisition campaigns across industries, we know that the difference between traffic and qualified leads often lies in messaging, targeting, and the clarity of the value proposition.
Without a structured lead generation system, marketing resources were being spent without producing predictable results.
Marketing and Sales Misalignment
Another common challenge we encounter when working with growing companies is misalignment between marketing and sales processes.
In Blaze Type’s case, marketing activities were not fully connected to a structured sales funnel. This made it difficult to track performance and nurture prospects over time.
Studies show that companies with strong marketing and sales alignment can achieve up to 208% higher marketing revenue. Improving this alignment quickly became one of our priorities.
Limited In House Marketing Capabilities
Blaze Type’s internal team was composed of talented designers and engineers. Their expertise in typography and font development was exceptional.
However, marketing strategy, campaign execution, and growth experimentation require a different skill set. Like many technical teams we have supported at Growth Hackers, they simply did not have the internal bandwidth or experience to build a full marketing engine.
Critical Need for Growth
Although Blaze Type was financially stable and breaking even, growth had remained relatively stagnant for several years.
This situation is not uncommon. According to industry research, nearly 70% of small and mid sized companies struggle to move beyond a plateau phase because they lack a clear growth strategy.
Blaze Type had strong market demand and an exceptional product. What they needed was a structured marketing framework to unlock that potential.
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Objectives
The collaboration between Blaze Type and Growth Hackers focused on several strategic objectives designed to transform their marketing performance.
From our experience helping companies scale their acquisition and conversion strategies, we knew that success would depend on aligning brand visibility, lead generation, and customer retention.
The main objectives included the following.
Boost engagement
The goal was to attract more designers and creative professionals while increasing interaction with Blaze Type’s content and typefaces.
Engagement is a key indicator of brand interest. Studies show that engaged audiences are up to four times more likely to convert into paying customers.
Increase conversions
Improving the conversion rate across the website and marketing channels was essential. Even small improvements in conversion rates can have a dramatic impact on revenue.
For example, increasing a conversion rate from 2% to 4% effectively doubles the number of customers without increasing traffic.
Strengthen retention
Repeat purchases play an important role in sustainable growth. Designers often return to foundries they trust when working on new projects.
Our objective was to build systems that would keep Blaze Type top of mind for both new and existing customers.
Build a scalable strategy
Growth should not rely on isolated campaigns. It requires systems that can generate results consistently over time.
One of our priorities at Growth Hackers was to design a strategy that Blaze Type could scale globally.
Reinforce brand identity
Finally, Blaze Type needed a stronger and more recognizable brand presence within the design industry.
By clearly communicating their expertise and innovation, we aimed to position them as one of the most forward thinking type foundries in Europe.
The Growth Strategy
To address these challenges, Growth Hackers developed a comprehensive integrated marketing strategy that combined brand positioning, acquisition channels, and conversion optimization.
Over the years, our team has learned that sustainable growth rarely comes from a single channel. Instead, it comes from a coordinated ecosystem where each marketing activity reinforces the others.
This integrated approach allowed us to increase visibility, generate qualified leads, and improve conversion performance simultaneously.
We focused on building a marketing system where awareness campaigns would attract designers, optimized landing pages would convert visitors, and automated email campaigns would nurture long term relationships.
The strategy was built around 6 key pillars.
Execution
Brand Identity and Positioning
The first step involved strengthening Blaze Type’s brand positioning.
We worked closely with Matthieu and his team to clarify the messaging around Blaze Type’s strengths. Their expertise in variable fonts, design innovation, and collaboration with major brands became central elements of the narrative.
From our experience, companies that clearly communicate their positioning can increase brand recall by more than 80%.
By refining Blaze Type’s messaging, we made it easier for designers and creative teams to immediately understand the value of their fonts.
Social Media Strategy and Advertising Campaigns
Social media plays a major role in the design community. Platforms such as Instagram, LinkedIn, and YouTube are widely used by designers to discover new tools and creative inspiration.
We developed an organic content strategy that showcased the visual impact of Blaze Type’s fonts across real design applications.
In parallel, targeted advertising campaigns were launched to reach designers, creative directors, and agencies. These campaigns significantly expanded Blaze Type’s reach.
Based on our campaign data, targeted social advertising can increase brand discovery among creative professionals by more than 60%.
Website Conversion Rate Optimization
Traffic without conversions limits growth. For this reason, we conducted a complete analysis of the Blaze Type website.
Using our experience in conversion rate optimization, we identified friction points that were slowing down the purchase process.
We improved landing page structure, clarified calls to action, and simplified the font browsing experience. These improvements helped visitors move more easily from discovery to purchase.
Even modest conversion improvements can produce strong results. In many projects we manage, a 1% increase in conversion rate can generate tens of thousands in additional revenue.
PPC Campaigns Across Google and YouTube
Search advertising became a key acquisition channel. Designers frequently search for specific font styles, typographic inspiration, or tools for branding projects.
By launching targeted campaigns on Google and YouTube, we captured high intent traffic from users actively looking for typography solutions.
Over the years at Growth Hackers, we have seen how well structured PPC campaigns can generate immediate visibility and qualified leads when combined with strong landing pages.
Reverse Engineering Competitor Campaigns
Another key part of our process involved analyzing competitor strategies.
We studied messaging, advertising angles, and campaign structures used by other typography companies. This allowed us to identify gaps in the market and opportunities for Blaze Type to stand out.
Competitive intelligence often reveals overlooked opportunities. In several projects we have managed, this approach alone has increased campaign performance by more than 30%.
Email Marketing Automation
Email marketing became one of the most powerful revenue drivers.
Designers often revisit type foundries when working on new projects, which makes email nurturing particularly effective.
We built automated sequences that introduced new fonts, showcased design use cases, and re engaged previous customers.
Email marketing continues to deliver one of the highest returns on investment in digital marketing. Industry data shows that businesses generate an average of 36 dollars for every dollar spent on email campaigns.
For Blaze Type, this channel quickly became a consistent source of repeat purchases.
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Results
The results of the integrated strategy were both rapid and significant.
Within just a few months, Blaze Type began to experience the kind of growth that had previously seemed out of reach.
186% Growth in Sales
In the first four months alone, Blaze Type experienced a 186% increase in sales.
This level of growth confirmed that the demand for their fonts had always been present. The difference was the ability to reach the right audience with the right message.
European Market Leadership in Nine Months
Within nine months, Blaze Type established itself as one of the leading typography foundries in Europe.
Brand recognition increased significantly across the design community, with more designers discovering and adopting their fonts for branding, editorial design, and digital products.
Four Times More Sales Qualified Leads
The number of sales qualified leads multiplied by four in just ten weeks.
This increase created a much stronger sales pipeline and allowed Blaze Type to convert more opportunities into long term customers.
More Than 3,000 Purchases from Email Campaigns
Email marketing proved to be one of the most effective channels.
Automated campaigns generated more than 3,000 purchases while continuing to drive consistent sales from both new and returning customers.
For a niche audience such as designers and creative professionals, this level of repeat engagement is a strong indicator of brand loyalty.
Key Takeaways
This project reinforced several insights that we have observed across many Growth Hackers collaborations.
First, strong products need equally strong marketing strategies to reach their full potential.
Second, integrated marketing strategies that combine brand positioning, acquisition channels, and conversion optimization create far more sustainable growth than isolated campaigns.
Finally, marketing automation and customer nurturing are essential for maintaining long term relationships with highly specialized audiences such as designers.
Final Words on our Integrated Marketing Success Story
Blaze Type already had exceptional design expertise, innovative typefaces, and a strong foundation within the design community.
What they needed was a structured marketing strategy capable of turning that expertise into consistent growth.
Through a combination of brand positioning, acquisition campaigns, conversion optimization, and marketing automation, Growth Hackers helped Blaze Type transform its marketing performance.
In less than a year, the company moved from stagnant growth to becoming one of the most recognized typography foundries in Europe.
This case demonstrates what can happen when outstanding products are supported by a clear and scalable growth strategy.
Growth Hackers is an award-winning integrated marketing agency helping businesses around the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners build scalable, integrated marketing systems, increase their productivity, generate qualified leads, optimize conversion rates, gather and analyze data, acquire and retain users, and drive sales.
We go beyond brand awareness and exposure. We ensure that every strategy we implement delivers measurable impact so your business can grow, thrive, and succeed. If you want to take your business to the next level, contact Growth Hackers today to discuss your brand and create a custom growth plan. You’re just one click away from accelerating your growth.
