Boost Your Email Marketing ROI | Top 6 Ways To Improve your Email Campaigns’ Results

1. Find the right platform for your brand.

If your goal is to increase your email marketing ROI, then choosing the best possible email marketing service or platform for your brand is paramount. There are countless platforms available for brands, with each one offering different price points, target users, and features.

For increased revenue, here are some essential features you need to look for in an email platform.

• Analytics: Some platforms have better analytics features than others. Use one that has a robust analytics suite that allows you to track and analyze the ROI of campaigns, conversion rates, and other critical email marketing metrics.
• Automation: You should be able to easily set up workflows and automated emails, like welcome emails, birthday offers, anniversary offers, and promotional reminders that are proven to boost engagement and revenue.
• Mobile optimization: Today, over 50% of all emails are opened on a mobile device, so it’s more important than ever that your platform allows you to craft mobile-optimized emails.

At Growth Hackers, we’ve guided countless brands in selecting email marketing platforms that maximize ROI, combining analytics, automation, and mobile optimization for measurable results. The challenge when shopping for an email marketing platform is finding one that best suits your needs. To maximize your email marketing ROI, you need to choose a platform that fits your budget but still delivers on the necessary features.

2. Grow an engaged and healthy list.

Growing a healthy list of engaged subscribers takes effort, but it also pays long-term dividends for your brand. This is because subscribers who are more engaged are also more likely to make purchases from you.

Think of your email list like a garden: Growth Hackers nurtures it carefully, pruning inactive contacts and watering engagement, so your subscriber base grows strong and productive. Here is how you build an engaged email list.

• Make signing up convenient: If you want to encourage people to sign up, you need to make the process easy for them. You also have to provide them with plenty of opportunities to do so. Create simple signup forms and strategically place them throughout your website in pages such as your homepage, blog page, and contact us page.
• Data is everything: Collecting the right data is crucial to driving email marketing revenue. Add fields to your signup forms to ask information outside of a person’s name and email address. However, avoid adding too many fields, as this can actually decrease your signups.
• Permission is crucial: Always use the double opt-in method of confirmation. Email people and ask them to confirm their subscription. This keeps your list healthy and prevents invalid contacts from being added to your list.
• Track engagement: Keep an eye on your open rates, conversion rates, and click-to-open rates. This way, you can immediately determine when one area of engagement needs some work.
• Clean your list: Not only you want to grow your email list, you also want to check your list on a regular basis and delete any invalid emails. If you have a significant number of inactive subscribers, send them a re-engagement email. If they don’t open it, click on it or engage with it, it might be the right time to remove them and clean your list.

3. Segment your list.

Another way to boost your email marketing ROI is by segmenting your email list. It can increase your revenue by 760%.

You can create various segments using subscriber data already at your disposal. You can also take advantage of integrations to import data from software that your brand uses.

Subscriber information you can use for segmentation can include:

• Gender
• Age or age range
• Geographical location

For deeper segmentation, use behavioral data such as:

• Interest (promotional CTAs clicked)
• Transactional history (past purchases)
• Content preference (emails opened)

A great way to segment your list with email marketing is by using the RFM analysis methodology. One client saw stagnant email performance until Growth Hackers applied behavioral and demographic segmentation, transforming their campaigns into highly personalized messages that drove significant revenue growth.

You probably possess subscriber data that is unique to your brand, so don’t be afraid to get creative when segmenting your subscribers. Experiment with segmentation to find out which type of segments are the most effective in driving revenue.

4. Leverage the power of personalization.

Email marketing personalization is one of the essential best email practices you need to apply whether you work as a startup, a small business or a large organization.

Generic email blasting is no longer considered best practice. Email personalization is one of the many techniques to use growth hacking with emails. Today, it’s all about personalizing messages to suit each subscriber.

The rise of personalized marketing is not surprising. Research suggests that personalization can help you get six times higher transaction rates. It can also increase your conversion rates by 10% and your click-through rates by 14%.

You can enhance your marketing ROI by personalizing these email elements.

• From name: Avoid sending emails from addresses like [email protected]. It makes your emails seem like they’re coming from a bot and also tends to trigger spam filters. For best results, use the name and photo of an actual person in your company. For example, if it’s an offer or promotion, your email can reflect the name of someone in your sales department.
• Subject line: Always include your subscriber’s first name in your email subject lines. It’s a basic tactic, but it’s highly effective when encouraging subscribers to open your email and make a purchase.
• Copy: You should also greet subscribers by their first name in the copy of your email. Check out the email below for inspiration on how to do it effectively.
• Images: Do you sell gender-specific items? If so, personalize images according to the gender of your subscribers.

Before Growth Hackers, emails were generic and underperforming… after applying our personalization strategies, campaigns became relevant, timely, and highly effective in boosting revenue. When you follow these personalization tactics, you’ll improve your revenue and keep your brand top-of-mind for subscribers.

6. A/B test your emails.

A/B testing can improve your conversion rates by 25%. This makes A/B testing a critical component of your email strategy if your objective is to increase your email marketing ROI.

Growth Hackers has helped clients boost email conversions by 25% or more through meticulous A/B testing of subject lines, content, CTAs, and send times. Consider implementing these A/B tests for your next campaigns.

● Subject line

○ Length – Test short subject lines and lengthy subject lines. Use whichever gets the most responses.
○ Offer – Test two offers and see which one generates more opens. You can try testing an offer for a discounted purchase and an offer for free shipping.
○ Others – You can try to include the name of the recipient, adding power words or even include emojis on your email subject lines to increase open rate.

● Content

○ Length – Do your subscribers prefer long-form text-based content or do they like short content that is broken up by high-quality images? Test both and see which one gets better engagement.
○ Content type – Send newsletter-type content to one subset of subscribers and send promotional content to another. You can also include video in your email marketing strategy.

● Call to action (CTA)

○ Copy – Test using generic language such as “Download Here” against incentivizing language such as “Get This Helpful Ebook Now”.
○ Button vs Link – See which one gets more clicks: a button that stands out or a standard hypertext link.

● Cadence

○ Time – Test sending emails in the morning, afternoon, and at night to figure out what time your subscribers usually open your email. Sending an offer at just the right time increases the likelihood of subscribers seeing your email and engaging with it.
○ Day – Send emails in the weekdays and the weekend to determine what exact day your subscribers are likely to engage with your brand.