1) There is Less Risk Involved
A lot of people keep telling me that their digital marketing efforts are not working. They say things like
"I've tried everything, and it's really ineffective."
"Oh yes, I am on Twitter, but I don't really see the point in investing too much time in it."
"My SEO is not working."
You are an entrepreneur who is specialised in a service or product. It is perfectly normal that your digital marketing results are lower than what you expected them to be initially. In order to succeed in digital marketing, there are many fine details on many different aspects that need to be perfected on a regular basis; and mind you, that is a full time job that requires more than one staff who tweets stuff occasionally. Digital Marketing operations are complicated, that is exactly why many companies choose to outsource digital marketing to experts who do this around the clock, full time.
There are so many variables in digital marketing when doing SEO, content marketing, digital marketing, social media marketing and more that it is completely natural for startups to lose track quickly if they are trying to do all of it on their own. From all the internal tweaks done in the backend of your website, to the image sizes for each social media platform, or even the timing of the posts and analytical data interpretation, digital marketing can be handed over to experts who will help you bring in genuine results and success.
Hiring someone is always risky, the odds that they do not know how to do all this is really high. Moreover, startups usually have to work on a very strict budget and bootstrap their operations. If you outsource digital marketing, you will notice that they are very result oriented. You don't have to spend your precious time looking for someone who knows how to do digital marketing, wondering if it will work or not. You will work with a professional company who is highly result oriented, has genuine experience with multiple companies and will guarantee you results. You do not have to bother with firing and hiring the wrong employees, all you have to do is relax and let the experts spread the word about your startup correctly.