1) Choose the right size
This may sound like a no brainer, but you wouldn’t believe how many small business owners fail at doing this. Choose the right format, size and shape for the appropriate social media. With a quick google search, you can easily access the right information and reformat your pictures.
2) Pick a brand color palette generator, and stick to it
Yes, there are millions of colors under the rainbow, but whatever you do, make sure that you have a certain color palette that you can refer to on a regular basis. Make sure the color palette conveys the correct message. There are many color palette generators which are tons of fun to use, so make sure that you check them out as well. Click here for the best tools to create the right color palette.
3) Let your brand image convey a consistent idea
If your webpage and logo are all modern and artsy in terms of design, don’t put floral images or pastels (unless you are trying to be ironic and doing it on purpose). If you are rustic, stay rustic, if you are high end, be high end. Don’t try to appeal to everyone, the people who get your message, the people towards whom your brand sticks, will follow you.
4) Fonts matter
Don’t forget that it’s not only about pictures. Even if people don’t read text that much anymore, visually speaking, fonts should also be consistent with your brand. If you are edgy, a cursive font won’t work for you. If you are cute, a very serious typeface might appear heavy and out of context.
5) Social Media Posts are an extension of your brand.
You have the same logo across all platforms. But it doesn’t end there. Your social media posts have to be consistent with the brand’s visual references. If you have a flat design, don’t try to create social media posts with multiple dimensions and 3D looking images. If you have a pastel color palette, stick to those colors and don’t go bright and vibrant ones. You can filter pictures to be ever so slightly paler, or brighter. You don’t have to overdo it; you just don’t want to appear confused, or indecisive.
To conclude, all entrepreneurs definitely need to get their startup image right, given that they are starting out and are brand new. They need to leave a positive, well planned and consistent startup image if they want to ingrain their products into users’ minds. Starbucks brand image is the perfect example how a company build their image on the long run. Your startup needs to get inspired by them - either you like their coffee or not.
Also, I'd like to note that branding is not only the image you show on social media. This branding should be present on all your communication such as brochures, ads, emails... For instance, if you want to create great email marketing campaigns
, a branding strategy should be part of it.
At Growth Hackers
, we can help your startup branding
, so don't hesitate to get in touch with us if you want to deliver a great message to your audience and create a brand image that sticks.