In what department works a growth hacker?
A growth hacker neither belongs to the IT department, nor do they work under the marketing or engineering department. Growth hackers
have a cross-functional role where they work closely with the marketing team, the sales team, the engineering department and the product management team. If you really want to give growth hackers a department, give them the Growth department.
Here is a list of responsibilities a growth hacker should take:
- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
- Bringing traditional and creative ideas how to grow those KPIs.
- A/B testing those ideas.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Driving traffic to your website, landing pages, social media, apps…
- Working on a lean startup process.
- Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
- Prioritizing growth channels.
- Optimizing channels.
- Scaling and Automating the growth processes.
- Creating viral growth
What are the requirements to fit the growth hacker job description perfectly?
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
- Being social and understanding users’ behavior. Having great customer relations skills.
- Willing to learn.
- A/B Testing and Data Analytics experience
- Editing and copywriting skills
- Not being scared of pivoting
- Knowledge about both inbound and outbound marketing
- Programming knowledge: even if it’s not compulsory, it is recommended.
- Being performance and results-oriented
- Being curious and creative
- Being relentless in pursuit of growth
- Having experience with growth hackings tools such as Optimizely
for A/B Testing, MailChimp
for email marketing campaigns, HubSpot
for CRM, sales and marketing purposes, Zapier
to automate workflows...